In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that are coming in from one’s own website, crowdfunding campaigns, and so forth, and make those sales count towards your Soundscan totals and (with a little luck), one of those much coveted Billboard Chart positions. A process that is not as easy as it might seem if you’re not going through a distributor like CD Baby, or paying the considerably high annual fees that Neilsen requires you to pay if you want to directly report to Soundscan.
We’ll also be catching up with Josh Solomon from the Empty Pockets. Josh is an MMM member that took the strategies he learned in Music Marketing Manifesto, ran with them, and landed 9 Billboard Chart positions (simultaneously) with a two year old album. He was a guest on the podcast last year, and now he’s back to tell us how he’s done with his latest two (completely independent) releases. Spoiler alert… One of them was the 40th Best Selling Album in America!!!
Finally, in this episode I also announced the upcoming release of “Copywriting For Musicians”, an advanced marketing workshop that I’ll be kicking off within the next few weeks. This program will NOT be for musicians who are new to marketing, but for those who have been with me for any length of time, you know how important copywriting is. This entire workshop will be dedicated to learning the art of using words to sell music. That basically means writing more effective ads, landing pages, website copy, and emails. So keep an eye on your inbox for more info about that. If you have any questions about the workshop just leave them below in the comments.
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