There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they have to, or simply because it’s what everyone else is doing.
As someone who has been defiantly pushing artists to embrace sales driven models while the rest of the industry continues to shift towards streaming, I get asked the same question almost every day…
…what about Spotify?
In this episode I’ll explain why it’s so important that independent artists continue to implement sales strategies, as well as offer some food for thought about a few important differences between the mainstream music industry and the independent music industry, and argue that streaming should play a different roll in the careers of most indies, than it does in the careers of most mainstream artists.
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What’s your take on Spotify? As an independent artist do you think the growth of streaming has helped or hindered your earnings? Let me know in the comments below.