The Vegan Black Metal Chef & Niche Marketing In Music

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The Vegan Black Metal Chef


I’m excited to introduce you guys to what is possibly the coolest guest I’ve ever had on the Music Marketing Manifesto Podcast, the Vegan Black Metal Chef.

The Vegan Black Metal Chef combines music and cooking in a very unexpected and fun way, which has led to coverage from ABC, the Washington Post, Wired, and more.

Actually… You might just need to see this one for yourself…


Ehem, so as I was saying… His success is a fantastic example of how niche marketing can be used to make an artist really stand out in the eyes of journalists, editors, and producers, and connect an artist with fans in a way that is far more impactful than simply sharing your music via traditional music channels.

In this episode the Vegan Black Metal Chef discusses how he transitioned from serious black metal artist to internet cooking show phenomenon, the success that followed, and the lessons he’s learned along the way.

To listen in just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode will begin to download immediately. You can also access the Music Marketing Manifesto iTunes page here <==

If you’d prefer you can also listen here on the site just click the play button below…


I would REALLY like to hear your thoughts on this one 🙂 Leave a comment below and let me know what you think.

Oh yeah, almost forgot… I’m getting ready to release MMM 3.0. Still finishing up the last few videos but it’s currently slotted to go live on the 16th of October. So keep an eye out. It’s shaping up to be a massive course that takes music marketing to a whole new level. I’m really proud of this one.


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