I don’t know what artists I sound similar to. Who should I target?

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If you are unsure of what your music sounds like, there are a number of things you can do to determine what artists your music sounds similar to. Here are a few suggestions…

  1. Look into your Facebook audience insight tool. If your audience is large enough, you will find artists that fans of your page also like.
  2. Survey your friends and fans using a free Google Doc survey.
  3. Start by making a list of your influences. Priorities them based on your gut feeling. Then create a number of Facebook ads within the same ad set (no more than 3 at a time). Promote a music video of one of your most popular songs, and see which ad gets the most video views with 50% retention or more. Add that artist to a list, and repeat until you have at least 3 artists. Then run all of your top artists against one another in the same ad. There is good evidence that fans of the best performing artist, also like your music. Now take that artist and enter them into Facebook’s audience insight tool and make a list of the top artists that fans of your winning artist, also like. This is a good place to begin when it comes to targeting.

However, there is an even more important thing to consider when it comes to targeting.

It is your USP (Unique Selling Proposition) that is even more important than your music itself.

This is because it is the promise that you make about the experience that your music offers that is going to draw people in. How your music sounds will determine if people fall in love with it, so you must also target people who like your music. But when it comes to making that initial conversion, it is going to be that unique selling proposition, and your ability to communicate it in your ad and lading page copy, that is going to entice people to sign up to your mailing list.

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