How do I create a custom conversion in the Facebook Ads Manager?

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Despite recent skin changes n the ads manager, the process is more or less the same as it has always been. However, the changes to the way the ads manager is designed seems to be creating some confusion for users, so I thought I’d create a quick video to walk you through the process.

Can I have more than one conversion goal in a Facebook or Instagram ad?

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You can only tie one conversion goal to your ad campaign’s objective, but you can track multiple conversions. In other words, if your objective is conversions and you have selected the thank you page people land on after subscribing as the conversion goal for the campaign, then the algorithm would optimize the campaign based purely […]

Can I use a video in an ad instead of an image?

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The simple answer is of course you can… However, in my experience, video does not typically convert as well as images do when you are driving traffic to a squeeze page. This is because a big part of why the MMM process is successful is because we really hone our skills as copywriters, and a […]

I don’t know what artists I sound similar to. Who should I target?

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  If you are unsure of what your music sounds like, there are a number of things you can do to determine what artists your music sounds similar to. Here are a few suggestions… Look into your Facebook audience insight tool. If your audience is large enough, you will find artists that fans of your […]

Can I test a video against an image within a Facebook ad?

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  While you can test multiple images within the same ad (if you turn on “Dynamic Creative” on the ad set level), you cannot test a video against an image within the same ad. However, what you can do is two unique ads within the same ad set, and those two ads will effectively compete […]

What is the minimum I can spend on Facebook and/or Instagram ads each day?

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  How much you spend each day is really based on your own budgetary constraints and how much financial risk you can bear. Facebook’s minimum is $1 per day. However, there are a few things you need to be aware of when it comes to budgeting… In order for Facebook’s algorithm to be able to […]