The Art & Science of Playlist Promotion

Comments: 11

Playlist Promotion on Spotify

In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of about the art and science of getting your music on more Spotify playlists.

As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career more than they help. There is a right way and a wrong way to go about playlist promotion, and Michael and his company go about it the RIGHT way. In this episode Michael offers insight into what he does as a professional playlist promoter, and he also tells us what we need to do if we are going to attempt to go about the process on our own. He offers some great tips and I really think yoo’re going to get a lot out of this one!

I also want to remind everyone that I recently released a 90 minute mini-course on generating income from your music during lockdown, called “The Emergency LTO”, and have added it to the Insider Circle (my private mastermind program). While this normally costs $47/month, I am offering everyone 30 days worth of access for just $1 during lockdown. The $1 charge covers my transaction fees, and gives you complete access to over 100 music marketing lessons, live weekly coaching calls, my private mastermind forum, and more. However, this special Covid-19 discount will expire on Thursday, May 14th. So if you want to take advantage of this special $1 offer, now is the time.

Click here to sign up for just $1.

To listen to the this episode just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click on any of the following links and go directly to iTunes, Spotify, Stitcher, or Google Play.

You can also listen (or download) right here on the site. Just click the play/download button below.

If you enjoy this episode then please do me a favor and go to iTunes, Stitcher, or Google Play, and click “subscribe” and leave a review (or “save to your library on Spotify) . Those ratings and reviews are vital to the success of the podcast. Your help will be greatly appreciated.

Do you have any experiences with playlist promotion that you’d like to share? Or do you have any questions or comments about the strategies discussed on the show? Post them below in the comments. I’d love to hear from ya!


  • Kyle McKinley says:

    This is great, thanks for sharing informative ways! Now that music industry is growing at a rapid pace and the competition is wide, music marketing and promotion is very important.

  • Vishal Pawar says:

    Hey John!

    This is Vishal Pawar. If you remember. I am your huge follower and you are the guy who taught me how to market yourself online.

    I did $50,000 in sales for dropshipping business using your techniques. Now, I am focusing on promoting my album thriugh facebook ads. Fb ads are way smarter than they were in 2016. In 2020 their AI knows whom to target. You don’t have to do a lot in targeting wise Facebook is way smarter than before. In fact, they even categorised their audiences into buyers, non buyers and more stuff like that.

    Now it’s a perfect time to promote music on facebook ads. I am so glad that i have been your student since 2012.

    Life has changed a lot since then but you’re the guy that what I am today. Thanks for everything John! I will meet you soon.

    • John Oszajca says:

      Hey Vishal,

      Of course I remember you! That’s so fantastic to hear. Congrats on your success and good luck with your upcoming album release. Keep me posted on your progress!

  • Great episode. Interesting company, seems legit. It’s cool they filter people. I always enjoy your questions John, always very accurate and useful.

    The general thing I don’t know how to solve with Spotify, is what you guys were talking about at the end of the podcast…. how do you turn your listeners, or subscribers, into fans outside of spotify (even if it’s a small percentage of them) ? Get more info about them. Build relationships.

    On your Spotify artist profile you can’t add your personal website. You can only add Socials (IG, FB, Twitter and Wikipedia). So it seems hard to have people sign up to your mailing list for example and/or get added to a funnel, coming from Spotify. You have to connect with them on social. Not always easy + it seems like for radio before, 90 % of people listen to 3 % of the artists on Spotify. So is it really worth the battle ?

    Just a thought… 😉 Obviously I don’t have the answer!
    Thanks for the great podcasts always lots of fun to listen to.

  • jordan wolfe says:

    awesome as usual. thanks john!

  • Michael says:

    Good stuff but more importantly, I want to encourage everyone to sign up for the insider circle. I just joined and getting so much knowledge and value out of this. It’s literally years of lessons and he quickly answers any questions you may have on any of them.

  • Alana Tillman says:

    This couldn’t have come at a better time for me! It really helped make something that is a bit confusing, seem simple and clear. Fantastic podcast!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.