Branding for Musicians: What It Is and Why It Matters…

hundreds of music stickers on wall

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When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]

Thoughts on Songwriting

John Oszajca on the One Bad Day Songwriting Podcast

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With Music Marketing Manifesto being a marketing-centric site, I tend not to focus much on the craft of songwriting. However, I recently had the pleasure of sitting in with Eyvindur Karlsson on “The one Bad Day, Songwriting Podcast” to discuss the use of imagery in songwriting, and share a bit of insight into my songwriting […]

Marketing Music Outside of the United States…

marketing your music outside of the US

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When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]

iTunes and the Future of Downloads – Podcast Episode #25

smashed iphone

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Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

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In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

Derek Sivers, founder of CD Baby

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In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

The Music Marketing Manifesto Podcast – Episode #1

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  First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […]