Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic

Music Marketing Manifesto Under Lockdown

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The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]

Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

musician performing in rehearsal room

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Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so […]

LIVE Music Marketing Q & A – Replay

John Oszajca from Music Marketing Manifesto

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In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different… This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held last week. During the Q & A, dozens of attendees sent in questions about the best way to […]

Branding for Musicians: What It Is and Why It Matters…

hundreds of music stickers on wall

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When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]

How To Report Sales From Your Own Website to Soundscan

Report Website Sales to Soundscan

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One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]

Growing Your Fan Base With Free Social Media Strategies

Music marketing manifesto podcast with Rick Barker

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If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]

Music Ads Workshop 3.0 is now open for registration…

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I’m excited to share the news that my new Facebook Ads training course, “Music Ads Workshop 3.0” is now LIVE and open for registration. You can sign up here: https://www.musicadsworkshop.com The Music Ads Workshop 3.0 is the complete A – Z of Facebook Advertising for Musicians, and is filled with brand new strategies for the […]

How to Grow Your Fan Base With Just $5/Day

Five Dollar Ad Strategy

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In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]

L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

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UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]

The Power of Words – Podcast Episode #30

the power of words

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In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]

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