How to Grow Your Fan Base With Just $5/Day

Five Dollar Ad Strategy

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In Episode #32 of the Music Marketing Manifesto Podcast I am going to teach you how to grow your fan base using Facebook ads for just $5 a day. This strategy varies from many other strategies that I teach in that it is less focused on lead generation, and more focused on slow and steady […]

On Getting Signed…

John Oszajca signing record deal

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If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

Spotify: Helping Or Hurting Independent Artists?

Spotify monster

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  A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […]

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

Derek Sivers, founder of CD Baby

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In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

Rant – The Music Business Is Not A Business.

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Many years ago, back when I had a big team of managers, lawyers, agents and the rest… One person stood out to me above all of them. He was the 18 year old intern of my manager at the time. This kid was crazy smart. He was promoting major events with artists like the Black […]

A Music Business Plan For The Independent Musician

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Recently I was going through my stats for the Music Marketing Manifesto blog and saw something really depressing under “search engine terms”. Take a look at a query that brought someone to my site… Dude! How much does that suck? As musicians we all dread that potential “end of the line”, where (God forbid), we […]

Music Industry Statistics – Find Out How You Stack Up Against The Average Indpendent Musician

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One of the things I’ve noticed while researching various topics for articles and blog posts is the lack of reliable statistics relating to independent musicians. It’s easy enough to pull up statistics from the Recording Industry Association of America but their data is largely related to what is happening in the main stream of the […]

Getting Your Music in Television and Film with Music Supervisor, Joe Paganelli

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  In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music in television and film. We also take more questions from the MMM audience, discuss industry […]

The Music Marketing Manifesto Podcast – Episode #1

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  First of all, I want to wish you all a very Merry Christmas! It really has been an amazing year and I hope it’s been just as great for every single one of you as well! As you settle in for your Christmas Holiday and the inevitable carb-coma that is sure to follow, I […]