What Does It Take To Make The Charts?

Making the billboard Charts

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In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]

On Getting Dropped By Your Record Label…

recording contract on fire

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In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

On Getting Signed…

John Oszajca signing record deal

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If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

iTunes and the Future of Downloads – Podcast Episode #25

smashed iphone

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Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

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In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Selling More Than Adele With MMM?

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Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]

Your Guide To Music Licensing – Podcast Episode # 18

Ali Handal

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In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

JO on the Cath Vincent Show

John Oszajca on Cath Vincent Show

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I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

The Most Important Tool In My Music Marketing Toolbox (NEW FEATURE).

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I’ve said it before and I’ll say it again… The most important tool in my music marketing toolbox is my email management client. Your email list is your primary asset as a professional musician. You can have dozens of amazing songs up your sleeve, but sadly those songs won’t do much without an audience you […]

How to Land A Sponsorship For Your Band – Podcast Episode # 17

sponsors written on blackboard

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In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]

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