Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

musician performing in rehearsal room

30 comments

Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so […]

LIVE Music Marketing Q & A – Replay

John Oszajca from Music Marketing Manifesto

4 comments

In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different… This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held last week. During the Q & A, dozens of attendees sent in questions about the best way to […]

What About Spotify?

47 comments

There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]

Thoughts on Songwriting

John Oszajca on the One Bad Day Songwriting Podcast

4 comments

With Music Marketing Manifesto being a marketing-centric site, I tend not to focus much on the craft of songwriting. However, I recently had the pleasure of sitting in with Eyvindur Karlsson on “The one Bad Day, Songwriting Podcast” to discuss the use of imagery in songwriting, and share a bit of insight into my songwriting […]

On Getting Dropped By Your Record Label…

recording contract on fire

27 comments

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

On Getting Signed…

John Oszajca signing record deal

22 comments

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

23 comments

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

The Lowdown on Music Marketing Manifesto 4.0

Music Marketing Manifesto 4.0 Logo

59 comments

With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]

How Does Streaming Fit into the Music Marketing Manifesto Model?  

John Oszajca in Record Store

120 comments

If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]

How to Get Nominated For a Grammy – Podcast Episode #20

33 comments

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]

Next Page »