Music Ads Workshop 3.0 is now open for registration…

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I’m excited to share the news that my new Facebook Ads training course, “Music Ads Workshop 3.0” is now LIVE and open for registration. You can sign up here: https://www.musicadsworkshop.com The Music Ads Workshop 3.0 is the complete A – Z of Facebook Advertising for Musicians, and is filled with brand new strategies for the […]

My New Favorite Facebook Advertising “Hack”

Facebook Lookalike Audience Video

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As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Are Facebook Ads the New Touring? Podcast Episode #19

Facebook Ads and Touring

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In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]

Facebook Lead Ads – Game Changer?

Facebook Lead Ads

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Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

How To Schedule Facebook Posts And Twitter Tweets For Free

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In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]

Is Your Facebook Page Worthless?

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If you’ve been around since the heyday of Myspace then you no doubt remember what it felt like when the bottom dropped out and all those “friends” were suddenly worthless. Is the same thing about to happen to your Facebook page? Has it already? Watch this video to find out how a few recent changes […]

How To Clone Your Fans With Facebook’s Lookalike Audiences

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Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled […]

Rant – Is Social Media Worth It For Musicians?

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Show of hands… Who has 1000+ Facebook friends and hasn’t sold a single album or made one red cent as a result? …I thought so. Social media has always been a very misunderstood platform for many. Part of that is because so many people with ulterior motives have built lucrative careers for themselves as “social […]

Part 3 – How To Get A Ton Of Facebook “Likes” Fast

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Okay, sorry this final post in the Facebook series took so long. I just returned to Los Angeles from New Zealand and it’s been a whirlwind of a week. Anyhoo, before I share with you a number of valuable things I learned about the efficacy of Facebook Advertising, I need to give a quick bit […]

How To Get A Ton Of Facebook “Likes” Fast – Part 2

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It’s been about a week now since this little Facebook experiment began and in that time I have been able to attract over 3300 likes to my new Music Marketing Manifesto Facebook page. I learned a lot form this experiment. So much in fact that I’m going to need to break the results up into […]

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