Branding for Musicians: What It Is and Why It Matters…

hundreds of music stickers on wall

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When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding… However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. […]