How To Make More Money For Each Album Sold

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Just a little catch up first for anyone who is new here and still unclear about what makes the marketing strategy we focus on at MMM a bit different from what musicians typically do… Music Marketing Manifesto is based on a strategy that is known in marketing circles as “direct response marketing”. Instead of simply […]

SpeakPipe – Long Gone Are The Days Of The Aloof Rock Star…

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There once was a time when being a rock star meant cultivating a JD Salinger-esque persona and keeping the public at arms length. I don’t think I’ve ever admitted this to anyone, but years ago I used to have several fake “assistants” to help me deal with my fan mail because I just didn’t think […]