The Music Marketing Manifesto Blog

Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it.


This is important because so often I see artists spending thousands of dollars on promotions that stand very little chance of working because they are simply not ready for it, or because it’s the wrong prescription for their genre.


This was one of those nuggets that I have repeated more times than I can count, and so I thought… Why don’t we get Niels on the podcast to explain this himself?


Niels is a very smart guy who has been there and done that in just about every aspect of the music business. He’s worked in A & R, product development, artist management, marketing, and as a general manager of several labels.


In episode #39 of the Music Marketing Manifesto Podcast I ask Niels to explain his concept of “Stepping Stones” and to walk us through just what it takes to go from the very beginning of one’s career, to becoming an international act. This is one of the more substantial conversations we’ve had on the podcast in a long time. I really think you’re going to dig it.


To listen to the this episode just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click on any of the following links and go directly to iTunes, Spotify, Stitcher, or Google Play.


You can also listen (or download) right here on the site. Just click the play button below.

If you enjoy this episode then please do me a favor and go to iTunes, Stitcher, or Google Play, and click “subscribe” and leave a review (or “save to your library on Spotify) . Those ratings and reviews are vital to the success of the podcast. Your help will be greatly appreciated.


HAVE ANY QUESTIONS OR COMMENTS ABOUT MUSIC LICENSING, OR THE STRATEGIES DISCUSSED ON THE SHOW? POST THEM BELOW IN THE COMMENTS.

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