Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it.
This is important because so often I see artists spending thousands of dollars on promotions that stand very little chance of working because they are simply not ready for it, or because it’s the wrong prescription for their genre.
This was one of those nuggets that I have repeated more times than I can count, and so I thought… Why don’t we get Niels on the podcast to explain this himself.
Niels is a very smart guy who has been there and done that in just about every aspect of the music business. He’s worked in A & R, product development, artist management, marketing, and as a general manager of several labels.
In episode #39 of the Music Marketing Manifesto Podcast I ask Niels to explain his concept of “Stepping Stones” and to walk us through just what it takes to go from the very beginning of one’s career, to becoming an international act. This is one of the more substantial conversations we’ve had on the podcast in a long time. I really think you’re going to dig it.
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