How to Get Nominated For a Grammy – Podcast Episode #20

Posted on February 8th, 2017   Comments: 33

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]

My New Favorite Facebook Advertising “Hack”

Facebook Lookalike Audience Video

Posted on December 5th, 2016   Comments: 35

As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Why Online Ads Fail

why online ads fail graphic

Posted on November 22nd, 2016   Comments: 44

In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]

Are Facebook Ads the New Touring? Podcast Episode #19

Facebook Ads and Touring

Posted on November 17th, 2016   Comments: 39

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]

Live Music Marketing Coaching Session – Tuesday at Noon (Pacific)

John Oszajca talking into microphone

Posted on September 9th, 2016   Comments: 15

It’s official. I’ve become that guy who starts every blog post with “wow, it’s been way to long since I’ve posted anything here on the site”. But I swear that there really is a very good reason for that… In short, I spent the first half of 2016 working on campaigns for other artists. It’s […]

Selling More Than Adele With MMM?

Posted on March 23rd, 2016   Comments: 19

Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]

I’m So Bored Of Hearing About How Nobody Buys Music Anymore…

John Oszajca Pulling his hair out

Posted on October 26th, 2015   Comments: 75

As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE! […]

Your Guide To Music Licensing – Podcast Episode # 18

Ali Handal

Posted on September 9th, 2015   Comments: 12

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

JO on the Cath Vincent Show

John Oszajca on Cath Vincent Show

Posted on July 22nd, 2015   Comments: 14

I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

Facebook Lead Ads – Game Changer?

Facebook Lead Ads

Posted on June 29th, 2015   Comments: 19

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

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