If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I landed the deal, and how things ultimately fell apart after the album came out.
In episode #27 of the Music Marketing Manifesto Podcast I take a bit of a break from the normal music marketing tactics that are the usual focus of the show, and settle in for a bit of a story. I hope you enjoy it.
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In this episode I also mention my new music marketing agency, Direct to Fan International (DTFI). To secure a spot as one of only 10 initial clients we will be taking on over the next few weeks, submit your details here.
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