How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

Comments: 8

The New Jacobin Club Band


In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats.

The New Jacobin Club is a fiendish group of musicians, poets, painters and performance artists who have been entertaining and provoking since the mid 1990’s. The left-of-center nature of the band does a lot to address the concerns of many artist who believe that their music is “just too different to sell, using online marketing strategies”.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also find the Music Marketing Manifesto iTunes page here.

If you’d prefer you can also listen right here on the site. Just click the play button below. (Note*** For player controls please listen in iTunes)


If you enjoy this episode of the MMM podcast then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear what you think about the topics discussed on this episode. What do you think about the success that the New Jacobin Club has had with direct to fan marketing? Still think no one is buying music?


  • Mike Baker says:

    Nice one, John. Sounds like these guys are doing great and don’t need any help from me, however…just thought I’d say that I couldn’t find an easy way to sign up for their mailing list on their site or any of their web properties. Maybe they’re missing some easy subscribers that they could grab with a quick site update. Just my two cents.

  • Paul says:

    Wonderful listen. Thanks John for emailing me and sending me here.

    Goes to show that niche can be a good thing. They’re even more niche than we are. I’m thinking of borrowing their idea of not saying “if you like so and so you may like us.” Good explanation by Xerxes.

    We’re pretty niche and at first, I was afraid we’d have no market because our stuff is definitely not mainstream as we’d mix orchestral stuff in the middle of two Metal songs. But NJC explained that that’s a strength, not a weakness.

    Very cool listen.

  • When my PC is running again, and I have the money, I’ll buy the
    MMM Program. I’ve been struggling for 8 months to get my poop

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