Click Here To Learn More About Music Marketing Manifesto 4.0!

 

Be sure to post any comments or questions below. I’ll answer as many as I can personally and if I find any common themes I’ll create special training videos just for you. More free stuff coming your way soon…..

– John Oszajca
Founder, Music Marketing Manifesto

3,951 Comments

  • OLADE omooba says:
    September 2, 2020 at 4:48 pm

    thanks you always bcs you try for me

    Reply
  • Robert tucker says:
    September 1, 2020 at 4:07 pm

    Very good I liked it John a better way to market your music thank you building relationship with customers and doing the follow up to keep them following you with a hunger to buy is a win-win opportunity thanks.

    Reply
    • John Oszajca says:
      September 2, 2020 at 12:18 pm

      Hi Robert,

      Thanks for your interest. I’m happy to hear that this strategy resonates with you. I agree that it creates a win/ win situation.

      Let me know if I can ever help with anything.

      Reply
  • OLADE omooba says:
    August 20, 2020 at 6:36 am

    put me up

    Reply
  • Kwesi says:
    August 7, 2020 at 7:19 pm

    Hi,I’ll like you to advertise our song for us please.thanks
    Kwesi Quashie. Group leader. VOICES ALLIANCE.

    Reply
    • John Oszajca says:
      August 9, 2020 at 12:11 am

      Hi Kwesi,

      Thanks for getting in touch. Unfortunately I do not have a service where I’d do the marketing for you, but I do teach you a strategy for marketing your music in my various information courses. I’d recommend looking in to the MMM 4.0 course. You can find out more about it here:
      https://musicmarketingmanifesto.com/mmm4

      Let me know if I can ever help with anything else.

      Reply
  • kelechi ifeanyi says:
    July 11, 2020 at 9:57 pm

    Welldone

    Reply
  • Daniel Turner says:
    July 3, 2020 at 6:24 pm

    Hi John! I’m very interested in your marketing strategies,
    I have just started trying to get my music out there and would love to find a way to turn it into a career, I already own a business (Beekeeping) in NZ
    Although I’m lacking in any kind of knowledge towards marketing.
    I have sent you a message on FB, let me know what you think.
    I would be happy to get any help I can get!

    Thanks for your time.

    Reply
  • Jimmy Magoo says:
    June 24, 2020 at 8:47 pm

    I love how this is exactly what you’re doing yourself. Drive traffic to squeeze page, get us to sign up to your email list, give something for free, ask for the sale, up sell…brilliant. It worked on me!

    Reply
  • Rod White says:
    May 5, 2020 at 3:55 pm

    I just joined the promotional trial offer for $1.00. How long is the training (days, months, years)?

    Reply
  • Daniel Dubois says:
    April 30, 2020 at 3:24 pm

    I like the presentation!

    Reply
  • Gary Maverick Morton says:
    April 30, 2020 at 1:57 pm

    Thanks John for the heads up I just so happen to be recording ff
    My first solo album
    (DEFENDING THE DEAD) Titled: All my personalities.
    Founder of 80s Bay area heavy metal band Last Descendants One nation under God.

    Reply
  • Samora Hughes says:
    April 6, 2020 at 6:27 pm

    Awesome knowledge brother

    Reply
  • Samora Hughes says:
    April 6, 2020 at 6:27 pm

    Thank you for the response message john

    Reply
  • Doc says:
    February 17, 2020 at 3:48 am

    Is any of this being emailed to me? I don’t have time to watch videos at this moment. I’m hoping they are so I can come back and comment.

    Reply
    • John Oszajca says:
      February 17, 2020 at 3:43 pm

      Hi Doc,

      Thanks for your interest. As a courtesy I just emailed you a direct link to the blueprint, so that you can visit again in the future.

      Let me know if I can ever help with anything else.

      Reply
      • Joe says:
        March 2, 2020 at 3:43 am

        Same here thanks for emailing link to video… look forward to watch but unable to do right now. Thanks again. Best, Joe

        Reply
        • Tamara says:
          March 3, 2020 at 3:25 am

          Very insightful and incredibly generous of you to provide this information.

          Reply
        • Aine Cullen (ONYA) says:
          March 20, 2020 at 12:01 am

          Thank you and if you could advise on Charity singles and how to help there.Im the founder of a charity called EARTH’S LONELY ANGELS we have a you tube channel too with our Christmas song and used Ditto Music platform to get it out there for people to buy and help support as all royalties goes straight into the charity. I’ve a new song about the homeless and hope to release soon. Again all royalties going to our charity to help fund the work we do feeding the homeless and bringing comfort to the lonely elderly. I’ve loads of songs and if your plan works for me, I’ll be so happy to advertise this fact and show your advice works and others can achieve success too. Looking to hearing from you and its a good honest thing your doing if your helping to share a good turn like my trying to do and not profit from it. Thank you

          Reply
          • Music Marketing Manifesto says:
            March 21, 2020 at 3:38 pm

            Hi Aine,

            Steve here, from John’s support team. John is traveling and asked me to get back to everyone in the meantime. We hope that you don’t mind.

            So even in the case of charities, it’s advisable to build a subscriber base. That way you are continually building up an asset, to be able to keep your music and charity in front of people.

            That said, because this is a charity, as opposed to an artist, the approach to the audience may be slightly different in both the facts that it’s a company being represented which poses a challenge from the standpoint of relationship building, but also because you’d want to target that audience based on things more aligned with the cause, than for any particular music genre.

            However you can overcome each challenge and still see your numbers be in direct proportion to the amount of people you have on your subscriber list.

            Let us know if we can ever help with anything else.

            Reply
          • Alicia says:
            March 26, 2020 at 7:22 pm

            Wow! I didn’t even read what you wrote and immediately I thought “Angels”. God bless you!

            Reply
      • Doreen-ann says:
        March 19, 2020 at 5:28 am

        Thank you

        Reply
      • Maciej says:
        March 22, 2020 at 10:53 am

        Could I get e-mail with this video too, please ?
        Thanks

        Reply
    • Scott says:
      February 20, 2020 at 11:22 pm

      Is it possible for you to email this video to me so that I can watch later?

      Reply
    • Zali says:
      February 29, 2020 at 3:03 pm

      Good Morning, the post mentions that a link will be sent to my email address to watch but have not received it. May I please be sent the link to watch the video.
      Cheers

      Reply
    • Mike says:
      March 19, 2020 at 3:52 pm

      Hey john!
      Thanks for this info: like others here, when you have a moment could you please send me the video?
      Thanks again for passing along vital info. I very much appreciate you🎶✊🏼

      Reply
    • Danijela says:
      March 27, 2020 at 5:46 am

      Just send me email..

      Reply
    • Amy says:
      March 30, 2020 at 6:44 pm

      Queen

      Reply
  • Pablo says:
    February 11, 2020 at 8:08 pm

    Hi John,

    I have a question regarding the country in which the band resides. I have a small band and we are recording our first studio EP.

    We live in a small country in Central America (Guatemala), but the chance to grow in those small countries is infinitely small against a market like the USA.

    Have you got any guidance in your course to make an international breach or is it more focused to a market like the USA.

    Reply
    • John Oszajca says:
      February 12, 2020 at 4:27 am

      Hi Pablo,

      Great question. The course is not limited in scope to just the United States, by my experience and focus does tend to revolve around larger markets. That said, all that is really key is that your country has healthy online purchasing habits. I don’t know what the economy is like in Guatemala, so you would ultimately know best on that front. However, I have no doubt that these techniques can help you grow your following, whatever the case. How well you sell, will depend on the market as well as the music. Let me know if i can help with anything else.

      Reply
  • IOWANI MORISIO says:
    February 10, 2020 at 9:41 am

    Hi John im working on my first debut album I would like to follow and ask for help on this journey,
    I hope that you be able to
    Iowani

    Reply
  • sariyah idan says:
    February 6, 2020 at 11:37 pm

    Thanks for this video and the program you have put together. I have two questions:

    1. Is it possible to use your wordpress landing page with my SquareSpace website and mailchimp email marketing account? If not, I can create a similar kind of landing page in one of those platforms, yes?

    2. Can you give a sense of what kind of monitary investment in Facebook Ads and other paid ads you’d recommend?

    Reply
    • John Oszajca says:
      February 7, 2020 at 7:06 pm

      Hi Sariyah,

      Unfortunately you cannot use the WordPress templates on site-builder platforms like Squarespace because you cannot install WordPress onto those platforms. You’d instead have to model pages after the examples that I give in the course.

      For Facebook ads, the goal is to be profitable. This means that your ad spend is going to be reflective of how well your ads perform with any given audience, as well as how well you convert your subscribers into buyers (from paid ads). For starters though, you can get a feel for the ad platform for as little as $5 per day.

      Let me know if I can ever help with anything else.

      Reply
      • Sariyah Idan says:
        February 7, 2020 at 8:53 pm

        Thanks for your reply John. So I’d build a similar landing page using SquareSpace templates, yes?

        I’ve used FB Ads before. Was just curious if you had a suggested dollar amount for artists to put aside for your marketing strategy, but it sounds like it really all depends on our budgets and capacity….. Do you find there is a general percentage of return on investment? Or is really a case by case basis?

        Does your marketing strategy work well with albums that are not “fresh” releases? I am looking to market an album I released in October 2019, so it’s not OLD, but it’s not fresh out the gate.

        Thanks so much for your time answering these questions.

        -S

        Reply
        • John Oszajca says:
          February 9, 2020 at 4:44 pm

          Hi Sariyah,

          Thanks for following up. Yes. You would build a similar landing page to the examples I give in the course.

          Your results with Facebook Ads are definitely going to be case by case, based on a number of factors. For instance you might be targeting an audience with a lot of advertiser activity, which ultimately impacts your price per impression. Then if you haven’t targeted the ad well/ or the they don’t perform well, your ads get less clicks, which in turn earns less for the ad platform than well-targeted ads, further increasing your price per impression. This means that you can eat up a small daily budget really quickly and be below the numbers you’d need to see to break even or be profitable. Those numbers are also incorporated with how well your sales funnel is converting visitors into subscribers, and converting subscribers into paying customers.

          The good news is that with this system and methodology, you can see all of the numbers and adjust as you go. You can pause what isn’t working and/or run tests to make improvements. You eventually get a point where you can see that it cost X to get Y amount of subscribers, which become Z amount of customers. This informs how much you can afford to spend on your ads to meet your ad’s objective.

          Yes, you can certainly use this strategy to successfully market and sell an older album. I will make the caveat that if your album is already available on Streaming platforms, where someone can easily find it, that can negatively impact your sales. I’m not suggesting that you nuke your album off such platforms, as there are methods of working within those circumstance. It’s just that it can be difficult for instance to try to sell a $10 album on your website, when someone is already a paying $10 subscription for a streaming platform where they can listen to all of the music they want for no additional cost.

          Feel free to email john@musicmarketingmanifesto.com with any further questions.

          Reply
        • Brendan Bullard says:
          February 21, 2020 at 2:47 am

          Hi John this is Brandan Bullard forme Londonderry New Hampshire and I am the guitar player and I in the country band call Huck and the Hounds and setve and i make ore new album so I was thinking I don’t know you want to help me and setve

          Reply
  • Dylan Melody says:
    January 26, 2020 at 7:21 am

    You are the raddest! Thank you so much for providing so much value! Your transparency is a true testimony of your character. Anyone would be lucky to have you as a guide!

    Reply
  • Paul says:
    January 25, 2020 at 7:53 pm

    can’t watch the video..

    Reply
  • Donnell Johnson says:
    January 23, 2020 at 11:39 pm

    Hip hop beats R b beats

    Reply
  • PETE says:
    January 23, 2020 at 7:25 am

    Hi John It,s all about marketing thumbs up!
    I’ve been trying to order easy home recording blueprint.
    Is it not available anymore? maybe you know.
    Thanks for your response in advance.
    Pete Dambski

    Reply
    • John Oszajca says:
      January 23, 2020 at 4:53 pm

      Hi Pete,

      Unfortunately I’m not familiar with that piece of content. I unfortunately do not offer any content on home recording, as my focus is strictly in the realm of music marketing.

      Please let me know if I can ever help with anything else.

      Reply
    • PETE says:
      January 23, 2020 at 5:52 pm

      Thanx John
      I found you through one of his links so i figured you knew Owen Crithley.Marketing music will be my next step.
      Thanks again for your response
      Pete Dambski
      learntoburnguitar.com

      Reply
  • Godfrey says:
    January 8, 2020 at 3:47 am

    I am a trumpet player song writer who write all types of music also a singer producer,want to learn more about producing and writing better music.

    Reply
  • Keith Waters says:
    January 7, 2020 at 11:05 pm

    Very interesting

    Reply
  • KABANGO AMMON TUBAYO says:
    December 30, 2019 at 9:10 pm

    i have some good gospel songs, everyone says why not put them out? i mean i dont know how, these songs are with my friends only …how do i go about this? the guys i talk too need alot of money to set up channels for these songs and design websites, am very confused, anyway, is there any way u can help me?
    thanks

    Reply
    • John Oszajca says:
      December 31, 2019 at 4:47 pm

      Hi Kabango,

      Thanks for your interest. This blueprint video is meant to show you how to go about getting your music out in a way where you are putting it in front of the people who would be most likely to buy it.

      I offer a more robust course called MMM 4.0 that gives you the complete step-by-step of setting up the type of online marketing and sales funnel described here, as well as an easy to use website template, so that you don’t need to make it an expensive endeavor to get your music out there.

      You can find out more about MMM 4.0 here:
      https://musicmarketingmanifesto.com/mmm4

      Let me know if I can ever help with anything else.

      Reply
    • Lorraine Alexis says:
      January 1, 2020 at 10:54 pm

      Hello I am a poet lyricist do you work with spoken word poets

      Reply
      • John Oszajca says:
        January 2, 2020 at 5:20 pm

        Hi Lorraine,

        Thanks for your interest. While I can’t think of any poets specifically off the top of my head, my courses are geared for musicians selling music directly to fans.

        I would imagine there being a lot of crossover in the application of this strategy for a poet, but the audience targeting and the approach to that audience might be far different.

        Let me know if I can ever help with anything else.

        Reply
  • Yung CavageBoi NOX says:
    December 27, 2019 at 5:36 pm

    This Is A Good Marketing Manifesto

    Reply
  • Peter Dimitrakis says:
    December 15, 2019 at 10:06 pm

    Sounds amazing!
    I’ve been writing and producing music for many years; but have never gone commercial. In the last 7 months I have set up a home studio and am impressed with my progress and have been mentally planning a few marketing ideas with no real strategy. I work with different genres and am not sure what direction to take as they all have their own markets.
    Regards Peter Dimitrakis

    Reply
    • John Oszajca says:
      December 17, 2019 at 7:57 pm

      Hi Peter,

      Thanks for your interest and for getting in touch. It depends on whether you are the artist or the producer when you say you are working with different genres. I got the sense from your comment that you are producing.

      Let me know if I can ever help with anything else.

      Reply
    • G-star la real says:
      December 18, 2019 at 1:20 pm

      Does this work for Latin music to

      Reply
      • John Oszajca says:
        December 18, 2019 at 7:22 pm

        Hi G-star,

        Thanks for getting in touch. Yes, because this is a direct-to-fan model of marketing and selling music, it is based around the reason why people buy and the things that “trigger” people to take action and buy. Therefore it is not dependent upon genre.

        That said, it does have a lot to do with building an audience and cultivating a relationship with that audience, so that they will want to help support your career.

        Let me know if I can ever help with anything else.

        Reply
        • Cartel says:
          December 31, 2019 at 5:51 am

          I need to pay service to market and promote for me

          Reply
          • John Oszajca says:
            December 31, 2019 at 5:09 pm

            Hi Cartel,

            Thanks for your interest. One of the reasons I created this Blueprint video, as well as my MMM course is to show artists a method of effective marketing that does not require you to spend a lot of money to hire a service to do the promotion for you. Plus with this method, you’re in control of the marketing, can see the progress status throughout the process, and make adjustments where needed, which are not always things that you can effectively do when you hire a third-party service to do it for you.

            Let me know if I can ever help with anything else.

            Reply
      • Loretta casey says:
        January 2, 2020 at 7:05 pm

        Those work on music intrumental music?

        Reply
        • John Oszajca says:
          January 2, 2020 at 8:08 pm

          Hi Loretta,

          Thanks for your interest. Yes, it can absolutely work on any genre where people actively have an interest and are buying music.

          Let me know if I can ever help with anything else.

          Reply
    • Jesse James says:
      December 21, 2019 at 10:19 pm

      8

      Reply
  • Godfrey says:
    December 15, 2019 at 12:51 pm

    I think it’s a great thing you are doing I am a musician too and I would like to get my product out there too can you send some more info to make progress as a musician trumpet song writer

    Reply
    • John Oszajca says:
      December 15, 2019 at 8:10 pm

      Hi Godfrey,

      Great! Thanks for your interest. Yes, I’ll definitely keep sending out useful and actionable content. Let me know if I can ever help with anything.

      Reply
      • Coupon Kev says:
        December 15, 2019 at 9:40 pm

        Hey John,
        Just listened to your Blueprint video and learned quite a lot! I’m in the very beginning stages of navigating this musical venture and appreciate you putting together a video that is so powerful with insight, personal reflection and pertinence to the current state of music. I’m considering trying your online course and more specifically the “Squeeze Page”. I have an amazing concept and brand in the making and simply need to be smart about how and whom to market. Thanks John!

        Reply
      • Isaac Lufungulo says:
        January 10, 2020 at 1:19 am

        Thank you so much brother

        Reply
  • David B. Hooten says:
    December 10, 2019 at 2:58 am

    Let me know what to do.

    Reply
  • Johnny Shelton says:
    October 3, 2019 at 11:58 am

    Hey John,

    I was going to buy your course a long time ago I would say around 2012 if it was available then. Glad to see you are still doing it and updating it. Definitely looking to purchase. I just set up my website and am ready to release new music, but know I need to get everything in line first to increase my odds of success.

    Looking to set up my squeeze page. What are your thoughts on using two different download options? I am targeting hip hop producers and people who may be fans of my music so hip hop listeners. I was thinking a free sample kit for the producers and free music for the listeners. Or should I just narrow it down focus on one? Have separate site for each?

    Thanks,
    Johnny

    Reply
  • Elton Costello says:
    August 14, 2019 at 1:21 am

    The best thing is I discovered your music… From what I’ve heard “From There To Here” is a really good album… I look forward to listening to all of your music Mr. John Oszajca! 🙂

    Reply
    • John Oszajca says:
      August 14, 2019 at 6:19 pm

      Hi Elton,

      That’s great! Thanks for the kind words and I appreciate you checking out my music.

      Let me know if I can ever help with anything.

      Reply
      • Jay Langston says:
        August 28, 2019 at 6:30 pm

        Hello, I’ve just finished listening and watching your video. I have to say you’ve taken all the fluff out and gave a simplistic strategy. I have sat around thinking of different marketing strategies and even though I’m already doing Facebook ads, I have not done a squeeze page and all the other things that have followed. Thank you for taking the time out and providing the information! Looking forward to giving you a report on what happens after I apply the steps! Again Thank you for sharing!

        Reply
        • John Oszajca says:
          August 29, 2019 at 4:20 pm

          Hi Jay,

          Thanks for your interest. That’s good to hear that you’ve been using Facebook ads already.

          The main benefit to having a sign up process in place as opposed to not having one, is that in the case where you are spending on ads it gives you the opportunity to get people into a follow up process. This is important because often times people will run ads that direct people to a place to immediately buy your music. However years and years of real-world testing has shown that people generally need to see an offer a few times before they go ahead and make a purchase.

          So getting people into follow up allows you to begin to build a real relationship with people, keep your music in front of them and make the offer a second, third, or fourth time, and it’s that relationship you’ve built that influences a person’s willingness to support your career and buy your music, as opposed to major acts who get sales by virtue of the tipping point they’ve reached in market saturation, where people just set out to buy their music because everyone else is doing it too.

          So in that sense this approach is ideal for independent artists who are sticking to a budget and want to see measurable results from their ad spend.

          Let me know if I can ever help with anything else.

          Reply
          • Ronald Scott says:
            November 15, 2019 at 5:04 am

            Hey john I have a platform set up and I’m ready to make some kind of movement within the digital world I know that there is something I’m missing could this be it. Please let me know @artiststevebiko Salute!

            Reply
            • John Oszajca says:
              November 16, 2019 at 5:20 pm

              Hi Ronald,

              Great! I can’t say for sure whether or not this is the missing piece because I don’t exactly know what you currently have in place. I can say that in most cases artists are not building an asset in the form of an email subscriber list, nor selling directly to their fanbase, so perhaps it is.

              Thanks for your interest and let me know if I can ever help with anything else.

              Reply
        • David says:
          November 28, 2019 at 9:30 am

          Hi
          Hopefully from you I will make a breakthrough…. Otherwise was giving up on music.I appreciate your coming out on this

          Reply
      • Shaun Mallory says:
        September 18, 2019 at 4:04 am

        Lots of great info, thank you sir! My 4 daughters sing together, but they only have 1 original song….I’m guessing they need to get a few more out before a program like this would be beneficial? Just curious!!

        Reply
        • John Oszajca says:
          September 18, 2019 at 3:17 pm

          Hi Shaun,

          Thanks for your interest. Yes, typically I recommend that artists offer at least one song for free as a means of building a responsive subscriber list. However the course also assumes that you have something to sell. Generally speaking the course focuses on albums because it is just as much work to sell an entire album with this strategy as it is to sell a single, so you want to go with what’s going to give you the best chance for a positive return on investment, especially when you start to run paid ad campaigns.

          It’s just too difficult to make an ad campaign profitable when you’re only selling a 99 cent single.

          Let me know if I can ever help with anything else.

          Reply
        • chura Montgomery says:
          November 13, 2019 at 12:51 am

          Hi my name is chura Montgomery I a singer songwriter also an entertaining I wrote about 300 songs my videos is on you tube also you can check me out on Twitter
          Facebook.instagram. or any others channel thank appreciate

          Reply
      • Sharni says:
        November 30, 2019 at 9:41 am

        Hi John, I have been taking singing lessons. I even post my own music videos on YouTube and cover songs. I see myself as a contemporary pop music artist but I don’t have a band, manager and I don’t know how to copyright my music – please may I have advice?

        Reply
        • John Oszajca says:
          December 1, 2019 at 2:11 am

          Hi Sharni,

          Thanks for your interest and for getting in touch. If you are in the US, you can copyright your songs at https://copyright.gov . Otherwise you’ll want to look into how to secure copyrights in your country.

          If you have music to give away and sell, then you cna follow the steps outlined in the blueprint video. Let me know if I can ever help with anything else.

          Reply
    • Stephi says:
      August 31, 2019 at 4:35 pm

      Thanks John,
      It all sounds really authentic and I can actually recognise how the marketing techniques you specify are used by others and have worked successfully on me so I know that, used correctly, they definitely work (especially if it’s a strong product that’s on offer!)

      Will test some of them out with band I’m involved with 🤗

      Reply
      • John Oszajca says:
        August 31, 2019 at 5:21 pm

        Hi Stephi,

        Thanks for your interest and for checking out the video. Yes, while the AIDA process may be over a hundred years old, it has shown to be quite effective across many products and services online. You’re right though, your offer definitely needs to be compelling to the audience you’re targeting.

        Let me know if I can ever help with anything else.

        Reply
    • Remedyredmusic says:
      September 15, 2019 at 2:17 am

      Any workshops around Salinas/Monterey California?

      Reply
      • John Oszajca says:
        September 15, 2019 at 4:07 pm

        Hi Remedyredmusic,

        Thanks for your interest. unfortunately everything I have to offer is online and I don’t have any live workshops to offer.

        Let me know if I can ever help with anything else.

        Reply
    • Saun Drayton says:
      November 5, 2019 at 1:29 am

      Hi John, I’m a promoter I have several artist I’m supporting across the media platforms and streets. However I feel as though the views are not up because there not catching the attention to bigger audiences. I really want to know how do I get in from of record label managers/ A&R’s and mainstream publicist?

      Reply
      • John Oszajca says:
        November 6, 2019 at 11:09 pm

        Hi Saun,

        Can you please clarify how you are currently promoting your artists music. You mention “views” instead of sales or streams. Where exactly are you running into problems?

        Reply
  • Mel Carey says:
    August 7, 2019 at 12:31 pm

    How long does it usually take for Facebook ads to work enough to make a living at it for former students?

    Reply
    • John Oszajca says:
      August 8, 2019 at 5:45 pm

      Hi Mel,

      Thanks for your interest and for getting in touch. There are many variables that will effect your results from paid advertising. Running paid ads has inherent financial risk built into it and like with any business, success is not guaranteed for everyone.

      With paid ads you are targeting an audience and directing them to a place where you are offering them an opportunity to get some music in exchange to joining your email follow-up list. At this stage people will have a natural resistance to signing up, so it’s up to you as the marketer to overcome that resistance to get people to take the desired action.

      Every step of the process, whether it be targeting the right audience, how well your ads perform with that audience, to how well your squeeze page converts those visitor into subscribers, all the way through the funnel to where you make them an offer to buy your music, are all going to have their own set of stats/metrics to watch, to see if things are performing optimally. So there is a bit of trial and error that goes on as you watch the numbers throughout the process.

      Couple it all with how much you have to sell and how much you can sell it for, it is not unreasonable for an artist to make a living with a large enough list, but there is no defining measure of time that I or anyone else can place upon it. It really comes down to how well your ads perform and how well you execute the strategy.

      Let me know if I can ever help with anything else.

      Reply
  • Caleb Hickman says:
    July 30, 2019 at 11:48 pm

    Hey Great Stuff. We are a psych folk band and we are simply asking for you to have a listen and see what you think? Maybe you could give advice on what demographic we could sell to?

    https://soundcloud.com/user-589993007

    Reply
    • John Oszajca says:
      August 1, 2019 at 3:29 am

      Hey Caleb,

      It’s really hard to say off of a cursory listen. Targeting comes down to doing a bit of research using various tools such as Facebook’s audience insights tool, and then testing. The numbers will guide you much more than opinion, as often we are just wrong about what we thing will or won’t work. Take for example a female piano player that I worked with. I thought Sarah Mclachlan was the perfect target audience. It turned out that Linda Carter (the actress that played the original Wonder Woman was a better target audience. I couldn’t have guessed that in a million years. But research and testing ultimately got me there.

      Thanks for watching and all the best.

      Reply
  • Blake says:
    July 24, 2019 at 6:47 pm

    do you Know any marketers looking for clients?

    Reply
    • John Oszajca says:
      July 26, 2019 at 3:53 am

      Hi Blake,

      Thanks for getting in touch. Unfortunately I don’t know of any off the top of my head, but that doesn’t mean there aren’t people out there.

      Let me know if I can ever help with anything else.

      Reply
  • Jeremy says:
    July 23, 2019 at 12:19 am

    Very interesting and thorough presentation. I will consider my approach and may yet go for the full course. In the meantime, thank you for passing on some good experience and advice.

    Reply
    • John Oszajca says:
      July 23, 2019 at 10:25 pm

      Hi Jeremy,

      Thanks for your interest. That’s great. Hopefully I’ll see you in the members area soon.

      Let me know if I can ever help with anything else.

      Reply
      • Jamie says:
        July 24, 2019 at 12:27 am

        Hi John, I enjoyed your presentation. I’m from a marketing background therefore some of it was info that I knew. But where I’m stomped is how to market on Facebook. E.g, there are plenty of Facebook groups that I feel may get something from our music, unfortunately though all groups state, please do not self promote E.g if it’s not Pink Floyd related music please don’t, but if it’s a fan playing their version of one of the bands solo etc, then that’s great! This seems to me to be totally counter productive to the concept of social media i.e, bringing new people, new ideas and obviously new music to a new audience! I view social media at this point based on my experience aso a currency so if you an established act, say Eric Clapton, then great, it’s an amazing tool to generate continued interest just as the corporates use it. If you are on the outside, I’m struggling to see how an unknown artist/band gets the attention to justify the investment of setting up a landing page, email marketing to build a customer relationship? If you can remedy that I would be interested in learning the email automation etc. Thank you for your time. Kind regards, Jamie

        Reply
        • John Oszajca says:
          July 24, 2019 at 9:12 pm

          Hi Jamie,

          Thanks for your interest and for getting in touch. On Facebook my approach is to use the ad manager, target an audience and then run a series of ads to that audience, with the goal of getting them over to my squeeze page and funnel.

          Let me know if I can ever help with anything else.

          Reply
        • Jamie says:
          July 24, 2019 at 10:43 pm

          Thanks for getting back to me John, it’s much appreciated. I will definitely look into the ad manager on Facebook thank you for letting me know about that. So it’s time to start looking into these strategies. Thanks again. All the best, Jamie

          Reply
    • Leslie Gore says:
      July 24, 2019 at 3:13 am

      Very informative. I am a song writer, singer and producer. I am not signed to a label and I am exloring as many options as I can so that I can really manage cost for future projects. I just need help with the process and the plan of action so that I don’t miss anything. Advertising can be very costly and I definitely want to avoid unnecessary cost.

      Reply
      • John Oszajca says:
        July 24, 2019 at 9:15 pm

        Hi Leslie,

        Thanks for your interest. Yes, there is inherent financial risk in paid advertising, which is why it is important to have the type of sales funnel I teach in place. That way your ads contribute to the effort to build a real asset in the form of an email subscriber list.

        Let me know if I can ever help with anything else.

        Reply
  • Braden Harwood says:
    July 21, 2019 at 9:19 pm

    Seems legitimate. Taking notes.

    Reply
  • Kerney Peart says:
    July 14, 2019 at 7:28 pm

    In relation to making music as is with the marketing aspect of your course do you give any advise in your course on how,and where to have your music made and for a reasonable budget? i.e. producing songs, creating the final album, or red flags to look for when searching for the right studio/producer in order to have music to sell without being ripped off and also making quality music that sounds like something on the radio a label would produce and not some low budget demo recording? Also relating to the autoresponder email copy do you help with or have any advise on writing copy that sells for those of us who have never done this before?…

    Reply
    • John Oszajca says:
      July 15, 2019 at 8:44 pm

      Hi Kerney,

      Thanks for your interest and for getting in touch. The MMM 4.0 course assumes that you already have music to sell and is focused solely on the marketing strategy for selling your music, as well as the action steps for setting up and integrating your online sales funnel. Therefore it does not go into anything related to the production of music.

      Your best bet there is to shop around for studios, listen to some of their previous work and then see if they are also right for your budget. You may find someone who has a smaller operation, but can give you a pro sounding recording at a lesser price.

      Regarding the follow-up email, yes I give you templates that give you the main idea of what to say in them. That said, you’ll definitely want to edit the templates so that they read more in your own voice, since building an authentic relationship with your subscribers is central to the strategy.

      Let me know if I can ever help with anything else.

      Reply
  • James says:
    July 9, 2019 at 1:55 pm

    I watched this video mainly for my son who’s a R&B/Rapper but can I apply this to my businesses (video services and voice over artist)?

    Reply
    • John Oszajca says:
      July 9, 2019 at 9:17 pm

      Hi James,

      There are many aspects of the MMM process that will work for more traditional businesses. However, there are some differences as well. One of the biggest differences is that the buying triggers for music are very different than the buying triggers for traditional products.

      most traditional products rely on agitating fear and pain. Whereas with music we need to try and tap into pre-existing pleasure and passion. MMM is much more focused on the latter. However, the basics of a funnel strategy can work in many businesses.

      Reply
      • James says:
        July 10, 2019 at 10:59 am

        Thanks

        Reply
      • James says:
        July 10, 2019 at 1:53 pm

        On average, if I follow the blueprint to the T, how long before I start seeing results?

        Reply
        • John Oszajca says:
          July 10, 2019 at 5:11 pm

          Hi James,

          It’s hard to say on average, but I can say that it varies for each artist based on a number of factors.

          The first big factor is traffic and how many visitors you are driving to your squeeze page offer. Another factor is how well the page copy on the squeeze page connects with those visitors. In other words, very few artists hit a home run out of the gate. Your message to market is going to take a period of dialing in until you get into an optimal range for subscriber conversion.

          From there it’s how effective your email marketing is from within the funnel itself.

          You might see some really quick results if you’re running a dedicated ad campaign that hits pretty close to your target market. Those results will show as visitors to the site as direct result of the ad. You might also see some okay conversion numbers on your squeeze page based on the marketing message that those visitors are exposed to on your site. A different set of results is the percentage rate of email opens and link clicks from within your funnel. And finally the last set of results is how well your sales offers convert your subscribers into paying customers.

          So all along the path you’ll be seeing these different kinds of results. Some might come faster than others and with better efficiency. The good thing is that you can see the numbers all throughout the funnel, and make improvements where things look like they aren’t working optimally.

          But once your funnel is all set up and you’re driving targeted traffic to it, the results can come rather quickly.

          In the MMM 4.0 course, I show you how to set up all of the various aspects of running a funnel, from setting it up, to targeting your audience and running ads, to making improvements along the way.

          You can find out more about MMM 4.0 here:
          https://musicmarketingmanifesto.com/mmm4

          Let me know if I can ever help with anything else.

          Reply
      • Zack artis says:
        July 18, 2019 at 2:26 am

        How much is the video course?

        Reply
      • Jose says:
        July 20, 2019 at 4:01 am

        So how would I begin to create a decent landing page? Let alone, create an email list…

        Reply
        • John Oszajca says:
          July 20, 2019 at 8:58 pm

          Hi Jose,

          Thanks for your interest and for reaching out. The landing page I recommend, otherwise called a squeeze page contains a good attention-getting headline, and artist image, some introductory copy about the artist, a strong call to action to sign up for free music, and a form by which they can submit the request.

          Usually the form is created from within a commercial email marketing service, so you’ll need an account for one. There are many out there you can use these days, but you can find out more about the one I use and recommend here:
          https://musicmarketingmanifesto.com/autoresponder

          That’s how you’ll manage the email follow-up as well.

          In the MMM 4.0 course I actually provide you with a custom theme template for WordPress, which contains all of the various page types that you need to execute the strategy, so that you can quickly put them up. Most themes don’t have all of the required page types, so I had one custom design for students of the course. It’s pretty slick and customizable so that you can make match your branding. I also provide examples for each page type, so that you have a point of reference when creating yours.

          Let me know if I can ever help with anything else.

          Reply
  • Ekow Armah says:
    July 8, 2019 at 10:55 pm

    Hi,I run an EDM dance label. I totally get your process. How and where do I find the fans in the first place?

    Reply
    • John Oszajca says:
      July 9, 2019 at 9:19 pm

      Hi,

      I cover this in a lot of detail within Music Marketing Manifesto 4.0, and there are many different ways to find potential fans. My primary focus is on using Facebook and Instagram advertising, simply because it’s fast, easy, and the targeting capabilities are incredible.

      Let me know if you have any additional questions.

      Reply
  • DeJuan LeBray says:
    July 1, 2019 at 1:09 pm

    Awesome opportunity given

    Reply
    • John Oszajca says:
      July 2, 2019 at 12:05 am

      Glad you liked the presentation Dejuan. Let me know if you have any additional questions.

      Reply
      • Justin says:
        July 7, 2019 at 5:19 pm

        Yeah I keep getting people talking 2me about getting my music to a and r when i just wanna b selfmade music being affiliate marketing type of thing

        Reply
        • John Oszajca says:
          July 7, 2019 at 9:04 pm

          Hi Justin,

          Thanks for your interest. Actually, you’d be more compelling to an A&R rep if you can show them that you can sell music on your own, which is what I teach here.

          Let me know if I can ever help with anything else.

          Reply
      • Bruce says:
        October 8, 2019 at 7:00 pm

        Hey John! I watched your music marketing blueprint video and got to tell you I’ve been doing sort of the same thing to become selfmade artist..my biggest struggle is to bond with people the way you do, and all that email stuff on how to set up all that. Man that makes me go crazy cause I’ve tried so many times and it never really worked.
        I’m an artist that is actually slowly growing and getting somewhere-ish, I’ve been releasing music and touring. I also have merch. My clique we are actually pretty known..atleast in our motherland for sure. Our music gets radio plays, we get to perform and we do have some nice buzz going on, but still, to actually SELL music, singles and/or albums that’s what I struggle with alot. I believe that if I get to sell alright amounts of singles/albums I would be able to actually live of this thing called Music and would not need to have a dayjob.
        Our YouTube channel has already couple millions of views all together but still the money isn’t that good and spotify in my country isn’t that very very popular as YouTube so most plays are on YouTube + we split everything cause we are a clique so the money isn’t good enough. If we get to sell or have way more streaming on Spotify and YouTube etc we could actually live of it and be a full-time musician.

        Reply
  • Cross blood says:
    June 21, 2019 at 9:20 am

    How can I get more people to buy my music . How can i get my music out there more

    Reply
    • John Oszajca says:
      June 21, 2019 at 11:02 pm

      Hi Cross Blood,

      Thanks for your interest. I make my recommendations in this video, but you can also get the entire strategy as well as the steps to set your sales funnel up in the MMM 4.0 course. You can find out more about it here:
      https://musicmarketingmanifesto.com/mmm4

      Let me know if I can ever help with anything else.

      Reply
    • hoggboss says:
      June 29, 2019 at 4:29 pm

      i been doin music for many years i took a break a few years ago now im back at it im releasing music independently now just need to expand my fanbase lkke it was bfor especially wit all todays social media outlets music platforms marketing and promotion isnt like it was when i was selling out the trunk

      Reply
      • John Oszajca says:
        June 30, 2019 at 9:02 pm

        Hi Hoggboss,

        Thanks for your interest. Yes, much has changed in the industry over the years. Hopefully this has helped you to get more up to speed.

        Let me know if I can ever help with anything else.

        Reply
  • David says:
    June 18, 2019 at 8:12 pm

    Great info; I got plenty of music but no strategy. Educational ! Website is down and have reopen the site, with a new system and with your keen ideas !

    Reply
    • John Oszajca says:
      June 19, 2019 at 3:58 pm

      Hi David,

      I appreciate your interest and I’m glad that this info seems to resonate with you.

      Please let me know if I can ever help with anything.

      Reply
      • Simone Blache says:
        July 5, 2019 at 7:55 pm

        Hi John! I’m Simone and from London. Thanks for your video, it was helpful. I might need to check out your video course in the near future as I am currently thinking of going self-employed in the music industry with my music 🎵 and becoming a freelance songwriter. I do have a WordPress website but haven’t turned it into a monetisation one yet, that’s something I need to learn soon and may therefore need to check out your video too. How much is it as I am on a low income of benefits but could save up for a time before buying?

        Reply
        • John Oszajca says:
          July 6, 2019 at 4:44 pm

          Hi Simone,

          Thanks for your interest and for getting in touch. That’s great that you’re using the WordPress platform. The MMM course comes with a website template for WordPress that contains al of the various page types that you need to execute the strategy.

          You can find out more about the course as well as the price here:
          https://musicmarketingmanifesto.com/mmm4

          Let me know if I can ever help with anything else.

          Reply
    • Cross blood says:
      June 21, 2019 at 9:20 am

      How can I get more people to buy my music . How can i get my music out there more

      Reply
    • Twondc says:
      June 25, 2019 at 10:58 pm

      Appreciate it im use the steps see where it takes me

      Reply
  • Trwe Recordz says:
    June 18, 2019 at 6:01 pm

    Thanks for tha support TRWE Recordz Itz tha beginning of this ✈️ ✈️🇱🇷⭐✈️

    Reply
  • Lil Scutta says:
    June 17, 2019 at 6:56 pm

    Can I please send you some demos of my music and you can give them to labels and I can be signed

    Reply
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