Music Marketing Manifesto 5.0

Hi, John Oszajca here. I’m a musician and the founder of Music Marketing Manifesto.

And I’m going to let you in on a heart breaking reality… All of the “exposure” in the world is not going to help your music career one bit. Why?

It’s not because your music isn’t any good…

It’s not because streaming services like Spotify pay so little, or because they have caused people to stop buying music.

And it’s not because you need to have a major label, land a placement in a hit movie, or have a huge budget in order to make a living from your music.

The reason most independent music careers are dead before the album is even released is because the average musician simply doesn't have a plan.

They are merely hoping and praying that their music is good enough to create some magical tipping point of awareness. But hope is not a strategy, and "exposure" doesn't pay the bills.

You know the thinking: If I just play enough shows... If I just get enough streams... If I just receive enough media coverage... (or my favorite) if even just one of my songs goes viral... it will all add up and I'll eventually become the rock star that I've always wanted to be...

"Throwing money at the wall to see what sticks" might work for the major labels who have millions of dollars to spend and can afford to take four or five losses for every success, but as an independent artist who only has a few thousand (maybe even a few hundred) dollars to spend on marketing... That approach is simply not going to work.

You simply can't afford to spend time, money, and energy on strategies that don't consistently produce a positive return on your investment. And in an industry that pays .005 per stream, and where the odds are LITERALLY better that you will be struck and killed by lightning than they are that you will "make it", there has got to be a better way!

Independent musicians simply can't afford to employ wasteful branding strategies. Instead, we MUST make sure that every dollar we spend is put to use.

To make a fishing analogy: We can either blindly cast an enormous (and expensive) net into a vast area of the ocean and hope that we haul in a bit of our intended catch, or we can use the perfect lure, on a single (inexpensive) pole, and cast our line into the perfect fishing hole known to be teaming with our desired type of fish.

That analogy illustrates the precise difference between how major labels approach marketing music, as compared to the strategies I teach.

As independent artists we are kidding ourselves if we expect to make a living generating a small amount of money from a massive number of people. We simply cannot reach the number of people necessary with our modest marketing budgets. BUT, we ABSOLUTELY can expect to make a living generating a large amount of money from a very small number of people.

We cannot be relying on "exposure" to attract fans. We need to use lean, laser targeted strategies to go out and AQUIRE them

That is exactly what I teach musicians to do, and I have been cultivating these strategies for more than a decade now.

After getting dropped from my FOURTH record deal (Interscope, Universal, Warner Brothers, and Dreamy Draw), I had all but given up on living a life in music. It seemed like my career had run it's course and it was time to put the gear in storage and move on to other things. And for a while, that's exactly what I did.

Late one night way back in 2006, in the throws of anxiety about what I was going to do with the rest of my life, I was fortunate enough to click on an ad for a course on digital marketing. Probably not unlike the one that brought you to me.

Long story short, I bought the course and followed the steps laid out in it. The course basically taught me how to sell products online using paid ads. I set my budget at $10 and went to bed. The next morning I woke up to see that I had sold a $20 (cookbook of all things) for a profit of $10. From that moment on I was hooked. I knew that if I could sell one thing online, I could sell thousands more. As it happens, within two years I had generated more than $2,000,000 in sales and in the years to come I would generate millions more.

But that was when I asked myself... Would this work with music?

Spoiler alert: it Did.

It started with my own music, and soon I was helping friends market theirs. The very first album release I managed set the all-time single day sales record at CD Baby and landed on Billboard's Heatseekers Chart (with a grand marketing budget of just $400). Soon my strategies would help many more artists land various coveted chart positions across Billboard, iTunes, Amazon, and Barns and Noble. One artist even landed a Grammy Nomination.

In late 2009 I decided that I would put all of my energy into sharing these strategies with the world and I launched MusicMarketingManifesto.com, becoming one of the first people in the world to apply direct response marketing strategies in the music industry; strategies that have gone on to become part of the new-normal and completely change the face of the independent music industry.

More than a decade later, I am excited to announce the latest release of my flagship program, Music Marketing Manifesto 5.0.

In Music Marketing Manifesto 5.0 I let you watch over my shoulder as I teach you my systematic approach for identifying your potential fans, driving traffic, growing your fanbase on auto-pilot, and then monetizing your relationship with your fans by selling music, memberships, tickets and merch.

When you register for MMM 5.0 you get instant access to my interactive online members area where you will find a robust collection of over 40 training lessons. Unlike previous versions of MMM, there is absolutely no technical skill required at all. Just do what I do and you'll have a music marketing funnel set up in running in no time. Some funnels can be set up in less than an hour if you use the same tools I do.

I'll begin by showing you how to distill your brand into an appealing, sellable commodity that is sure to attract your ideal fanbase. I'll share my process for quickly breaking down an artist's brand, identifying their "hooks" and extracting the part of your story that your fans are likely to connect with.

In the training videos I build my example funnels using a brand new platform called TunePipe, which all MMM members will receive 14 days of free access to. However, I also teach each lesson so that you can build your funnel using any website builder of your choosing, including whatever you are currently using. I give templates and real world examples to follow, so there is no need to worry that any one system is required to execute my strategies.

I also give you my plug and play email templates. Just copy and paste the emails and hit publish. These proven email marketing campaigns will drive your subscribers through your funnel, and do the job of building that relationship, creating a bond, and ultimately selling TO your subscribers.

But I'm not just going to show you how to build a marketing funnel for your music. I'm going to show you how to actually market it.

Once your funnel is up and running I will show you how to identify your target audience and set up an ad campaign to drive traffic to your funnel using Facebook and Instagram ads.

You can watch over my shoulder as I set everything up and refine my ad campaigns to the point of profitability, using real world case studies. No theory; Only real world results.

I'll also show you how to effortlessly split-test every aspect of your funnel for maximum profitability. These lessons alone are worth there weight in gold.

If you follow my lead you can easily get everything set up and running over a weekend; often just a few hours. The drawn out technical headaches of versions past, are gone.

I truly believe that what I'm offering in Music Marketing Manifesto is a university-quality training program on marketing, for an insanely small fraction of the prices.

In fact, college level or not, I think you’re going to be hard pressed to find someone else out there who has my particular skill set.

I’m not only a musician who knows what you guys are going through, who’s been there, who’s played the major label game, who’s pounded the pavement as an independent artist… but I’m also a really established and successful online marketer.

As you’ve probably heard me say before, I have been working online for well over a decade now and I’ve generated millions of dollars in sales across a number of online businesses – music related and otherwise.

I think there are few out there that have that combination of experiences. And I think you’re going to be hard pressed to find someone who is as equipped to teach Direct to Fan marketing to musicians, and with such a proven track record.

But of course I’m biased there so ultimately it's up to you to decide whether or not I have what it takes to help you and you and your career.

“I recently followed John’s advice and held an emergency LTO. It was successful – I raised around £2400 ($2,957 USD) in digital sales – but then, it was a great offer. As much as the income, which is much needed given the current coronavirus situation, I really appreciated the support from our friends and fans. I have always been rather shy about asking – and of course, I needed to tailor the copy in a way that felt natural, but I wouldn’t have done it without John’s very generous help, knowledge and encouragement.”

To order simply click on the link below and a secure order form will appear. Music Marketing Manifesto 5.0 is offered within an interactive members area. The training material consists of over 40 videos, custom email templates, case studies, real world examples, and an interactive members area where you can ask questions along the way and get direct assistance from me and my team. Once you have made your purchase, you will receive an email containing registration details. After creating your account you will receive instant access to everything.

Now before I go I just want to clarify one important thing…

Music Marketing Manifesto is not a magic bullet. It’s not a trick, a scam, a hack, or some button that you press and suddenly you’re rich and famous. That’s not what this is, and those kinds of offers are usually just a bunch of BS anyway.

What I’m ultimately offering is to let you in on a sound marketing strategy that I have been working on and refining for more than a decade now. It’s a proven system and it really works. But it also takes work.

Like anything, this takes developing a skill set and requires some time and effort on your part. But it is the ONLY path that I have found, which systematizes the art of monetizing your music.

Because without a system you’re left hoping and praying that the show you did on Friday is going to cause a friend to tell another friend, who will then tell another friend, who’s eventually going to go to Spotify and listen to your music, and... if you're REALLY lucky... seek you out and maybe, just maybe, spend some money with you one day.

And said earlier, “hope”, is not a strategy.

“Hope” is for the lottery. And as someone who has invested my entire life into music. I, for one, don’t have it in me to take that kind of a chance on my career.

Most of us are willing to do the work, we just don’t know what to do. And so we rely on others in the industry: Labels, managers, agents, lawyers, promotors, etc, to do it for us. But with the strategy that I lay out in Music Marketing Manifesto 5.0, you don’t have to do that. You don’t have to rely on anyone.

You just have to take action.

So that’s about it. There’s an order button a little further down on the page. That will get you access. If you do decide to jump on board, I really think you’re going to find the program career-changing.

Before I go, I simply want to say that I have been professionally making music for over 27 years. I’ve been there and done that when it comes to just about every aspect of the music business. I know what it’s like to release an album only to see a few hundred sales trickle in. It’s no fun and it shouldn’t have to be that way.

…with the techniques outlined in Music Marketing Manifesto 5.0, it doesn’t have to.

If you apply the tactics in this course, I sincerely believe you will be on your way to building a sustainable and profitable music career, no matter who you are, how old you are, what kind of music you make, and no matter what you have experienced in the past.

While the music business can be daunting and at times appear to be filled with obstacles impossible to overcome, I’m here to tell you first hand that anyone CAN succeed. All you need to do is arm yourself with a little knowledge and take action.

SO WHAT EXACTLY IS MUSIC MARKETING MANIFESTO 5.0?

WHO IS MUSIC THIS PROGRAM FOR?

MMM 5.0 is for musicians who have either:

A: Experienced the heartbreak of releasing an album that they have worked on for years only to sell a mere few dozen copies, and who would like to set up a marketing system to insure that the album sees the light of day.

B: Are about to release an album and want to insure that there is an audience in place, hungry to get their hands on the album when it is released.

C: Have worked their butts of chasing playlist owners only to see a miniscule financial gain from all of those streams and would like to find a better way of generating real revenue and career growth.

If you are the type of artist who is only interested in being creative and is not interested in learning the art and science of direct to fan marketing; the type of artist who feels that marketing is best left to managers and record labels, the this program is probably NOT right for you.

MMM takes work and is for artists who are no afraid to roll up their sleeves, learn a few new skills, and take control of their careers.

HOW IS MMM 5.0 DIFFERENT FROM PREVIOUS VERSIONS?

While the core strategy in MMM 5.0 is not that different than the one taught in previous versions of the course, the methods for executing this strategy have changed substantially and there are many new, and more advanced, tools and tactics incorporated into this program. And while the scope of earlier versions of MMM was fairly narrow, MMM 5.0 teaches these methods in a way that is more agnostic and tries to incorporate a lot more flexibility when it comes to the platform you build your funnel in and the products that you sell. MMM 5.0 also embraces streaming as a complimentary model rather than treating it as something completely separate.

I HAVE ALREADY TAKEN A PREVIOUS VERSION OF MMM. SHOULD I GET MMM 5.0?

MMM 5.0 does not render previous versions of MMM as obsolete. Those strategies still work well. So there is nothing that says that you NEED to have MMM 5.0. But MMM 5.0 teaches you how to build and split test funnels using TunePipe, which is a far more advanced tool than the Wordpress set up taught in previous versions. The funnels I teach you how to build in MMM 5.0 are much slicker and contemporary looking, with much more focus on split testing and optimization. The advertising strategies taught in MMM 5.0 are also completely updated and reflect an enormous of valuable post iOS 14 tactics. In short, if you are happy with your current system then you do not need MMM 5.0. If you would like to learn a more cutting edge approach, then MMM 5.0 can help you to update your marketing.

HOW MUCH DOES MMM 5.0 COST?

IS THIS A ONETIME PAYMENT OR WILL I BE CHARGED EVERY MONTH?

IS THERE ANYTHING ELSE I NEED TO SPEND MONEY ON TO IMPLEMENT WHAT YOU TEACH IN MMM 5.0?

While every business has its expenses, I try to keep them at an absolute minimum. That said, there are a few tools that I recommend in the course which do cost money. But you have options at almost every step. You will need a domain for your website (approximately $10/year. I approach MMM 5.0 in such a way that you can build your funnel in almost any platform. That said, I put the majority of my focus on TunePipe. All MMM 5.0 members will be invited to try TunePipe for free for 14 days (After the trial period, TunePipe starts at $19.95/month.) You will also need an email marketing tool (TunePipe includes one at no additional fee for the first 100 subscribers). But the course is taught in such a way that you can do everything using a variety of tools, including those you likely already have. Beyond that, there are advertising costs which are optional and how much you spend is completely up to you. But keep in mind that, while there is no guarantee of success, the goal of the strategy is to generate enough profit to cover all of these costs and more.

WHAT KIND OF RESULTS DO YOU GUARANTEE?

In business, there simply are no guarantees. I am not selling a magic formula for instant profits. When you engage in any kind of marketing or business strategy you should be aware that there is always a risk of loss, and you should go into it with this understanding. That said, what I will be sharing are the same strategies that I use on a daily bases and which have done very well for me and countless students and clients.

DO YOU OFFER A MONEY BACK GUARANTEE?

WHAT KIND OF SUPPORT DO YOU OFFER?

Support is the thing I probably pride myself on most about MMM. Every lesson has got an interactive question and answer section below the video. If you have any questions at all, or need something clarified along the way, you just post your question and either myself or someone from my team will come through to answer you, in almost every instance within one business day. We are very accessible, and take customer service very seriously.

HOW LONG DO I HAVE TO GO THROUGH THE COURSE MATERIAL?

WHO THE HECK IS JOHN OSZAJCA AND WHAT MAKES YOU QUALIFIED TO TEACH THIS STUFF?

Fair question, I am a former major label recording artist turned music marketing consultant. I have released albums with Interscope, Warner Brothers, and Dreamy Draw Records, and have developed multiple 7 figure online businesses. I was one of the first people in the world to apply direct response marketing strategies in the music industry and have been helping independent artists successfully market their music for more than a decade now. I was the marketing director behind the largest single day sales record in the history of CD Baby (Billy Burke’s album “Removed”), and more recently have helped several artists top numerous Billboard, iTunes, and Amazon sales charts and even recently helped one artist land a Grammy nomination. In my programs I share the same strategies I use, both for myself, and for my clients.

I BOUGHT MMM 4.0… DO I GET FREE ACCESS TO MMM 5.0?

MMM 5.0 is not an update to MMM 4.0. It is a completely new product and as such there will be a separate registration fee. But keep in mind that MMM 4.0 is still an active member’s area, the strategy is still valid and effective, and I will offer ongoing support. However, the courses are different as are some of the nuances, methodology, and tools offered in each respective product.

However, if you purchased MMM 4.0 within 90 days of the release of MMM 5.0 you are eligible for a free upgrade.

HOW DO I REGISTER FOR MUSIC MARKETING MANIFESTO 5.0?

STILL HAVE QUESTIONS?

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IT'S NOT ABOUT EXPOSURE. IT'S ABOUT AQUISITION...

INTRODUCING MUSIC MARKETING MANIFESTO 5.0

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JOSH SOLOMON - THE EMPTY POCKETS

JANIVA MAGNESS - BLUES ARTIST

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NO BS – I THINK I’VE PUT TOGETHER SOMETHING THAT IS ON PAR WITH A UNIVERSITY-LEVEL COURSE ON “DIRECT TO FAN” MARKETING

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