Welcome to Music Marketing Manifesto 4.0

Welcome to the Music Marketing Manifesto 4.0 members area! Please watch the introductory video below to get up to speed.

In short, Music Marketing Manifesto 4.0 is designed to teach you a sound and proven strategy for selling your music in a profitable and sustainable way.

Music Marketing Manifesto is an advanced music marketing course. It assumes you already have an album recorded and mastered and are ready to start selling it. The course also assumes you already have a fundamental knowledge of many of the popular social media tools available such as Facebook and Twitter. However, if there are any areas that you simply don’t understand, use the comment feature at the bottom of each lesson. I will do my best to make sure that myself, or someone on my staff, answers any and all questions you might have about the process.

There are no magic bullets out there people. Every artist is different and results will vary significantly. By following the steps in this course you are not guaranteed any specific income or results. That being said, I personally use the techniques in this course, and have worked with thousands of artists in various capacities over the last few years. And I can tell you from first hand experience, if applied correctly, the techniques you will find in this course really do work. So get to it!

Click here to go to the first lesson.

332 Comments

  • Erik Berglund says:

    Hi Everyone,

    My name is Erik Berglund. I am a singer/songwriter and also a videographer of other musicians.

    I started listening to the MMM podcast on I-tunes while at work ( I have a really boring data entry job ), and I have really gravitated towards the ideas that John presents. I do feel like me and a lot of my peers have been spinning our wheels just trying to get exposure and then “hoping” something will happen. There has to be a better way.

    I am looking forward to diving in and using the tools that this course talks about.

    Nice to meet everyone!

    -Erik

  • Steven Vrancken says:

    Hi everyone,

    Steven here, from Belgium. Happy to be here, to read your stories, and to contribute from my own experience. Lifting each other up.

    My music genre is ‘peaceful classical crossover with a sense of deep relaxation’ – in 2008 I gave my first concert, and over a year ago I crowdfunded my upcoming double (and third) album. I already have some marketing experience and a (Belgian) email list of +/- 1000 people)…

    … BUT I what I miss is step-by-step marketing funnel specifically build for online musicians. I’m eager to learn, and to take my music business to an absolute next & international level.

    All with the intent

    1/ to create a sustainable, evergreen-funnel-like monthly income, with a first milestone of 1000 $, gradually to be increased to + 3000 $, that would be awesome.

    2/ to grow, in the upcoming 6 months, my email list to + 3000 people so I have an engaging fanbase to launch a new crowdfunding campaign.

    All the best,

    best regards,
    Steven

    • John Oszajca says:

      Hi Steven,

      Thanks for picking up the course and welcome to the members area! Sorry for the delayed response. For some reason your comment notification got routed to my junk folder and I’m just now seeing it.

      Please let me know if I can ever help along the way.

  • J. Charmain Elliott says:

    Hay there everyone. My name is Charmain Elliott. I am a recording artist singer/Songwriter, vocal coach and artist developer. Looking forward to this course. In process of writing my second album as an independent artist. 1st Album, Don’t Blame It On The Past, won BBC GEM Award in 2003. Want to take more control of my music and push it out there more effectively and my further projects and widen and increase my audiance as well as earnings from my music. I hope that this course will help me to achieve this. Here we go…..!!!!!

  • Tihomir Stojiljkovic says:

    Hi John and everybody,

    I’m jazz pianist/composer from Serbia,
    happy to be here and to learn some great stuff,
    thanks for your work John!

  • John Beech says:

    John/Steve
    Sorry jumped the gun – the videos are now available so please ignore my last email.
    Cheers
    John for Mecuziine

  • John Beech says:

    Hi John/Steve
    While I am able to open the various modules, the videos are not appearing.
    Is this a problem at your end or mine, and if mine, any suggestions please.
    Regards
    John for Mecuzine

  • Jeffrey Myers says:

    How long does it take you to know if an ad is gonna work and enough data to evaluate? A day, a week …? Any help is appreciated 🙂

    • Hi Jeffrey,

      Steve here. It actually depends on the number of impressions. Depending on your budget, that could be a day, but it might be a few days.

      Essentially what you are looking for with an ad is to see how it does after a few thousand impressions. From there you should have established a click through rate for the ad, to see if the ad needs improving. For newsfeed ads, you want to see something above 2.5% CTR. Anything less can be really tough to be profitable from. If you see higher CTR, then it’s likely that your ad is doing well and that you should keep running it until the CTR starts to slip, which is usually an indicator that you’ve run through the audience and that the same people are still seeing the ad, but not clicking.

      Let us know if we can ever help with anything else.

  • Tony True says:

    Under page attributes on the page there are templates that are listed as:

    Default
    Contact Page
    Contact Page – no navigation
    Full width no sidebar
    Sales Pipe
    Sales Pipe – no comment
    Soft squeeze pipe
    Squeeze pipe

    What are the difference between these and what do they do, I don’t recall this being explained unless I missed it.

    Am wondering if this is why things are not working as expected.

    What triggers the messages going to the different Aweber subscribers lists?

  • Colleen Clark says:

    I’m brand spanking new here…just signed up today 🙂

    I’ve had pretty good success in marketing my music in the past but never knew a good strategy just casting a large promotional net. In my spare time (I was always working 2-3 jobs). With that being said, I have had a song nominated for a Grammy by Canadian American Records. Have also won a few songwriting contests (UK)
    and got on the news: https://youtu.be/5wk7ns79ve0

    I had a song chosen for film placement, was chosen to play at the Gap for an anniversary promotion (paid me in Jeans), did a promo video for HSN (home shopping network) & they paid me with a Randy Jackson Guitar & Amp, etc…

    All this sounds great, but never really made $.

    I used to get paid to play the dive bars, etc.. but prefer corporate or private gigs. I have some of my songs recorded professionally in a studio in Miami, but since I’ve been learning to produce my own.

    1 site that have the best music fans for me is Numberonemusic, they have been begging me to buy my music (I’ve never had that with any other music site). You get your own list of music fan subscribers. Have you heard of it or have any experience with it?

    I’m hoping with your help I can make $ with my music. You might be the missing piece I need! I’ve never sold cd’s or songs online before.

    Colleen Clark
    singer/songwriter/guitar player
    http://www.reverbnation.com/colleencclark
    P.s. the only reason I was able to afford to buy this is because I sold my home recently and have a few $’s…

    • John Oszajca says:

      Hi Colleen,

      Welcome to MMM 4.0 and thank you for picking up the course. Congratulations on your nomination as well. That’s very cool.

      Unfortunately no, I don’t know much about the site you’ve referenced, but I’m happy to take a look at it. Thanks for mentioning it.

      Please let me know if I can ever help along the way.

  • Hi Hope,

    Steve here. By having your album out on Spotify it can really undermine your sales funnel’s ability to sell effectively for you. Typically streaming sites would be the last stop of an album’s release cycle. You want to see that big push of sales to your growing subscriber list first before windowing into streaming.

    Let us know if we can ever help with anything else.

  • Sam Russell says:

    Just started. Saying hello – looking forwards to getting started!

  • Sidney Pitts says:

    Hi John,

    I’ve signed up to MMM in the past out of sheer curiosity of how to sell music independently. Back then my album wasn’t finished. I’ve released it through CDbaby with WW Distro and have sold two songs off of the 10 song album..woohoooo. With that, I am ready for 4.0 I just have a few questions. What are your recommendations on the current distribution? Through CD baby I can stop all digital distribution, I’ve already stopped distro to spotify and Tidal do you suggest I stop ALL distribution in order to maximize MMM? I have youtube monetization selected at the moment. My music is available on iTunes etc but its for a much higher cost that I intend to sell through what I set up utilizing MMM. 4.99 is what I’ll be asking instead of 9.99 price on other digital outlets. What’s your take on this? I just want to make sure I’m in the best position for success before diving into this course. I can and will stop all distribution if necessary, I didn’t sell much of anything anyway, don’t feel like I’ll be missing anything since marketing is on me. Should I cancel all distribution? In the comments above you’ve suggested making our music exclusive through the system you teach us to set up. Is it safe for me to add a hyperlink on my website in lieu of the music page that direct fans to what I setup through MMM? As of now it goes to a page that allows them to purchase and download the album. I’m sure I can redirect them to a squeeze page instead of that page. I have a bio, videos and professional photography on web page now the music is part of the content. Any suggestions on this matter would be greatly appreciated.

    Sincerest Regards,
    Sidney

    • John Oszajca says:

      Hi Sydney,

      Typically you would want to wait until the end of an album’s release cycle before going into digital distribution, meaning that you initially want to see the first big push of sales to your email subscribers, selling from your own website.

      As far as price, it will help if you are selling it for less than at iTunes, but keep in mind that you also need to take paid advertising into consideration. Will you be able to turn a profit on a paid ad campaign, with your album priced so low? Also, do you have an upsell item to offer? Those upsell sales help you earn more from fewer people and can really help you to be profitable.

      And yes, you definitely want to direct people to a squeeze page, so that you can build your email subscriber list, since this process revolves around selling to your subscribers.

      Let me know if I can ever help with anything else.

      • Sidney Pitts says:

        From this moment until you take your last breath…KNOW that you are amazing! There I said it! Take it as it my man and Thank You!

  • Hello John,

    Is there a particular lesson I should start with? I already have a website set up. I have gone through the first 3 lessons.
    Thanks,

    Hope

    • Hi Hope,

      Steve here. We’d strongly recommend going through every lesson of the course in order, so that you are on board with the approach, as well as why John is setting up the site the way he does.

      Let us know if we can ever help along the way.

  • Joshua Moreland says:

    Hey, John…I have a WIX website, will that work fine with this system and course, because I really like my design and branding of my current site. Can I do everything in this course through my WIX website?

    • Hi Joshua,

      While you can use a myriad of varying platforms to execute this strategy, for the purposes of teaching it cohesively, john picked his favorite third party services and teaches the course using those instead.

      In the course John is using WordPress installed onto a typical shared hosting account. He also includes a custom theme template for WordPress that contains all of the various page types you need to execute this strategy.

      Unfortunately you cannot install Worpress onto a Wix site, which means you won’t be able to take advantage of the custom theme template, and instead you’d have to model your pages after the examples he links to in the resource section of the lessons.

      While we typically do not recommend site-builder platforms like Wix, it’s mostly due to the lack of server access you have with them. But again you can execute the strategy with your Wix site.

      Let us know if we can ever help with anything else.

  • Joshua Moreland says:

    Hi, everyone. Really excited about learning.
    Does this course also cover Instagram Strategies?

    • Hi Joshua,

      Steve here from support. Welcome to the members area. Unfortunately due to the intricacies of setting up a sales funnel, John does not cover other traffic strategies beyond Facebook ads in the particular course. He may have something regarding instagram in the Insider Circle, but I’m honestly not positive about that.

      Let us know if we can ever help with anything else.

  • Jordan Clarke says:

    Hey. I’m excited about this course. I researched a lot of different courses about music marketing and liked John’s style. I’m a little worried that there isn’t much content on crowdfunding or streaming. But I’m open to learning this system. I’m just afraid I won’t be able to do much since my album isn’t done yet.

    • John Oszajca says:

      Hi Jordan,

      Thanks for signing up and welcome to the members area.

      I do not focus on crowdfunding or streaming in this course. But the thing to really understand is that what I teach is a method for building and audience and selling music.

      Kickstarter (or any crowdfunding platform) is really just a sales platform. You could very easily just sub out the paypal link I show people how to create with a link to a crowdfunding page.

      Streaming is a different beast however. As you’ll hear me discuss in the course. I believe that a sales driven model is the best approach for indies. When you have a small audience there is far more money to be made by asking for sales, rather than streaming. But if you give your album away on Spotify, there is no incentive for your real fans to buy your music.

      Instead I recommend that you only release a few key tracks to the streaming platforms (you do this by submitting a separate release through a company like CD Baby) and keep the rest of the album available for sales only.

      This way your fans can still add you to a play list and listen to your music on their favorite streaming platforms, but still want to buy your album in order to hear the rest of the songs.

      That’s my take on the matter. Hopefully it will all become clear once you finish the course.

      Thanks again and all the best,

  • Chad Marvin says:

    John,

    I have a question about iTunes and Apple Music. When I click on my iTunes album links that I assumed would take me to the iTunes store … it takes me to apple music with no apparent way that I can see, to get to the store to purchase. Ummm …. any ideas besides dumping iTunes? 🙂

    • Hi Chad,

      Steve here from support. While I’m not totally following the issue, I will point out that we recommend selling your music directly from your own website.

      Let us know if we can ever help with anything else.

  • Jason Greenwald says:

    New. I’m not done recording my CD for my new project. However I have boxes of unsold CDs from a previous project. I’m going to see if I can’t get those sold and use that to learn for my current project.

    • John Oszajca says:

      Hi Jason,

      welcome to MMM 4.0 and thank you for picking up the course.

      Yes, you can absolutely use this strategy to sell your existing album. Eventually you can switch the funnel to market the upcoming release, while potentially offering the previous album as an upsell offer.

      Let me know if I can ever help along the way.

  • John Hopen says:

    Hi John,
    Super stoked about 4.0!!!!!!
    Lets rock this man!

  • Ian Griffiths says:

    Hi,
    How’s it going there in MMM land?
    This is a great program, recommended by Rick Barker no less…

    I have a problem, and I’m sure there’s a simple solution to this:

    Why do all my page links appear in the footer menu of my ‘thank you’ page (after somebody has signed up to free tracks)? My ‘thank you’ page is the sales pipe template option…

    The only way I can solve this is to use full width no sidebar template…

    Help would be appreciated
    Many thanks,
    Griff

    • Hi Ian,

      Steve here from support. There is a much more comprehensive way to fix this issue and that’s by creating custom menus.

      You can do this under “Appearance >> Menus” . There are four different menu types in the theme template:

      1) Main Navigation (top of the page)
      2) Main footer (which you are asking about)
      3) Squeeze page footer
      4) Sales page footer

      You can set up custom menus for each of these locations. First, select a location (in this case the main footer). Then give the menu a name. Then from the left, tick only the pages you wish to have in the menu. Then click “Add to menu”. Then save any changes.

      Let us know if we can ever help with anything else.

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