Welcome to Music Marketing Manifesto 4.0

Welcome to the Music Marketing Manifesto 4.0 members area! Please watch the introductory video below to get up to speed.

In short, Music Marketing Manifesto 4.0 is designed to teach you a sound and proven strategy for selling your music in a profitable and sustainable way.

Music Marketing Manifesto is an advanced music marketing course. It assumes you already have an album recorded and mastered and are ready to start selling it. The course also assumes you already have a fundamental knowledge of many of the popular social media tools available such as Facebook and Twitter. However, if there are any areas that you simply don’t understand, use the comment feature at the bottom of each lesson. I will do my best to make sure that myself, or someone on my staff, answers any and all questions you might have about the process.

There are no magic bullets out there people. Every artist is different and results will vary significantly. By following the steps in this course you are not guaranteed any specific income or results. That being said, I personally use the techniques in this course, and have worked with thousands of artists in various capacities over the last few years. And I can tell you from first hand experience, if applied correctly, the techniques you will find in this course really do work. So get to it!

Click here to go to the first lesson.


  • Jamie Wiltshire says:


    Just signed up! Vocalist for 2 bands and have a bit of experience in marketing, can’t wait to learn more and get stuck in with this community.

    This seems like a great place to be, I’m excited to go through the training and begin implementing some cool strategies.

    Catch you around.

  • Ralph De Palma says:

    John I am a partner in a new startup music label we have two artists and soon will have four. I have used your MMM4 system for three of them we would like to brand these artists with our label and still use your FB marketing techniques. Three of them are different genres – blues, jazz, alt-country. Is that possible? If so how do you recommend us integrating our artists.

    We will be starting December 1. Thanks.

    • Hi Ralph,

      Steve here from support. Do you plan on marketing/advertising the artists individually, or under the label as one entity?

      • Ralph De Palma says:

        That’s the question I was hoping to get an answer from you on. Is there a way to use the MMM4 sites together. I’m sure wordpress can be customized anyway we want but was hoping you had some suggestions. We have two artists both using MMM4 sites and are planning to expand to 4 soon.

        • John Oszajca says:

          Hi Ralph,

          John here. There are many different ways you could do this, but my advice is to set up each site separately and send communication from the artist. Fans want to be connected to the artist, not the company behind them. Everything should be as personal as possible.

          To make your work flow a bit easier you could look into something like wordpress MU to have everything under one roof. But it’s fairly advanced and may not be worth the trouble.

          Hope that helps.

          • Ralph De Palma says:

            Thanks for the advice John. We have three sites up. I’ll look into MU but really don’t want to overcomplicate the processes.

            • John Oszajca says:

              Cool. It’s definitely worth becoming aware of, but yeah, I think it will be an unnecessary complication unless you immediately click with the tech side. MU stands for multi-site, and it’s a way to run all of your sites within the same WordPress install. But it can be a headache.

  • Ryan Gatenby says:

    Hey guys — all the emails to support aren’t going through (keep getting a ‘delivery incomplete’ message over and over from gmail), so hope it’s okay if I ask it here- —

    When I look at our site on my iphone using both Safari and Chrome, I just get a black bar where the main navigation bar would be (under the top logo).

    Looks ok on my ipad w/ both Chrome & Safari

    Any suggestions? Something I’m doing wrong?


    • Hi Ryan,

      Steve here. Yeah it appears that our email servers had some issues over the last few days. It seems to be resolved now, but thanks for letting us know.

      So I took a look at your site and it looks fine on my desktop computer in both Firefox and Chrome.

      On my Android device I’m seeing the same thing you are. When I started building a new site the other day, I have a similar issue. That said, mine seems fine now, but I only think that’s because I’m using a background image on my site, as well as an transparent menu (so what you see is the background image through my menu).

      This may have to do with the theme’s stylesheet for mobile. Let me look further into it and see if I can figure it out. Otherwise I have to pass it along to John and our programmer.

      We appreciate your patience in the meantime.

    • John Oszajca says:

      Hi Ryan,

      John here. Steve asked me to jump in on this. It’s hard to say without looking at it but there are separate settings in the customizer for mobile display and my best guess is that something got toggled without you realizing it. If you’re not able to solve the issue, please email in login information and I’ll take a look.

      But please also let me know if you have edited the code or the files in anyway, as something could have also been broken in that process, if that is the case.

  • anne richardson says:

    Hi John,

    I’ve just created my site 2 days ago, and have installed wordpress successfully. The only problem now is I can’t seem to launch my site via Sydney,Australia. However, I am able to ping the IP adress, and the host is definitely up. Any idea?

    Best Regards

  • anne richardson says:

    Hi John,
    Greetings from Sydney, Australia.

    I’ve just signed up. I am looking forward to learning your strategies hoping to build a community who appreciates music. Our band is called Meta Sektion


  • Maja Vrenios says:


    I already used WIX for my websites, would it be difficult to follow your instructions for creating a ‘squeeze’ page there?

    Thanks in advance

    • Hi Maja,

      Steve here from support. Thanks for getting in touch.

      You can certainly execute the strategy with Wix, but you won’t be able to use the Tunepipe theme template that John gives you because that theme is designed for WordPress.

      I don’t believe you can install WordPress onto a Wix site.

      So what you’d need to do is model your squeeze pages after the examples John gives you.

      Let us know if we can ever help with anything else.

  • Peter Holmgren says:

    Hello John,
    I had purchased MMM back in January and checked out the whole program and think it’s awesome! Since that time I have finally finished my cd and am now ready to put MMM into practice. Thank you for all of your research and for making it affordable to us.

  • Eric Hocker says:

    Hey guys. Sorry to bother you with stuff like this but I don’t know who else to ask and get an honest answer. What is boldgrid? I’m guessing it’s a plug-in but it must have been pre included in the dreamhost download. Did this cost extra? There several other plugins that keeps asking me to update that I have no idea what they are. Can I or should I turn them off? Thanks.

    • Hi Eric,

      Steve here. My apologies but I have no idea what boldgrid is, or whether it came installed in your WordPress. It’s not usually installed automatically in WordPress, but I also do not know which installation options you may have chosen when you first installed WordPress. I do know that you don’t need it for following the MMM 4.0 course.

      Also, if you would be so kind in the future to please leave comments beneath the appropriate lessons, we’d be greatly appreciative. For instance this question should go under the lesson 7 about installing plugins.

      We only ask because we like to keep the welcome page comments for people introducing themselves, but also because when we answer questions under the appropriate lessons, we can help others who may have a similar question to yours. Thank you!

      • Eric Hocker says:

        Thank you Steve. I should have contacted dreamhost support first. I’ll get to the bottom of it today. I really appreciate your reply . Thanks.

  • Eric Hocker says:

    i think i might have wordpress.com. how do i find out?

    • Hi Eric,

      Steve here. Do you recall installing WordPress onto your domain from within your hosting account?

      I can try to check for you. can I have a link to your site please?

      • Eric Hocker says:

        Yes I applied through my Hosting account. ericleytonmusic.com. also I’m getting a bunch of emails from wordfence about plugins that I never installed needing to be updated.

        • Hi Eric,

          Steve here. I think you’ve installed WordPress properly. When looking into your site’s page coding, everything seems to reference the normal WordPress folders that indicate that WordPress is installed onto your domain, rather then using the web-based WordPress.com

          As far a Wordfence, yes, it is a security plugin so it will constantly bother you about updates. For plugins that you didn’t install, I’m guessing these are things like “Hello Dolly”, “Akismet” and some others which come automatically installed with WordPress. You’ll definitely want to keep these all updated for security purposes.

          Let us know how you make out.

          • Eric Hocker says:

            Sorry to keep bothering Steve but I installed a Kismet like the video showed. If I’d gotten emails to update plugins I had actually installed I would just update them. One of them is called boldgrid gallery. And there are several others that I’d never installed. Do I need to worry about this?

            • Hi Eric,

              Steve here. While I’m not familiar with that plugin, I’m almost 100% sure that it does not come automatically installed in wordpress, as there appears to a be a free starter version of it, but it’s actually a paid plugin. At some point you must have installed it.

              If you don’t plan to use it, and do not wish to be bothered about updates, we’d suggest simply deactivating/uninstalling it from your WordPress.

              Let us know if we can ever help with anything else.

  • Scott Dispel says:

    Greatings from the Darkwave and Gothic community. Looking forward to creating new fans with your System…

  • Fabian Kockartz says:

    Hello John. Hello everyone,
    I’m the new one here. 🙂 Just bought MMM and watching the video tour right now. I’m really excited and can’t wait to get started. On the weekend I will jump into my first lesson. I really hope that I can advance my metal project with the massive knowledge from this course and the community. Cheers! Fabian, from Hamburg.

    • John Oszajca says:

      Hi Fabian,

      Welcome to MMM 4.0 and thanks for picking up the course. It’s great to have you here.

      Enjoy the content and please let me know if I can ever help along the way.

  • Behind The Horror says:

    Hi im glad to be here. lookin forward to make my dream come true haha

    • John Oszajca says:

      Hi Behind The Horror,

      Thanks for picking up MMM 4.0 and welcome to the members area! I hope you enjoy the content and please let me know if I can ever help along the way.

  • Bill B says:

    Hello: Just bought into the course and ready to go! Hopefully I won’t be pestering you for too many questions.
    Bill – Mishappenings.

  • Mark DuBerry says:

    Hi there. I signed up for the course a couple of weeks ago but I’m only getting started now. I’ve been writing and producing my own mostly instrumental music for many years and have a couple of releases out there but I really need to learn about how to get more of a listenership and of course how to make more sales. I’d also like to learn something about how to identify and target that elusive ‘micro-niche’, but I’m open to whatever the course has to offer.

    And now I’d better make a start on the lessons!


  • william powers says:

    Who needs to gig anymore lol ??!!! Looking forward to building out my music catalog, the brand and learning from everyone.

    Best to all….


  • Good afternoon,

    Never mind about the placement of the picture. I figured out how to get the picture to the top of the page.



  • Skylar Ryan says:

    Hi John, signed up for MMM4.0! I’ve been receiving your emails for awhile and know your back story. The whole Hollywood thing, I did as well, I didn’t receive the success, like you, but did the mileage as far as performing and pay to play. I’m hoping this course will move my music career both recognition and financially forward.

  • Dave Melstrand says:

    Dude! I know you can relate. I had this really good friend in high school and he was a total stoner. And he always used to say: “Dude! You don’t even know!!!” And so to you I say: “Dude!!! You don’t even know!!”

  • David says:

    Hello All —

    W-w-w-where am I? I signed up for both MMM and Insider Circle this morning. Let me see, if I’ve got this straight. MMM kinda has a beginning, a middle and an end, right? You start at the beginning with lessons presented as they are presented and work your way through to the end applying what you can to your own music business. Along the way, we can ask for clarity about the lessons.

    Insider Circle is not so linear, however. There’s more one-on-one with John and with other members. Kinda sorta?

    What do I really need to know about the two platforms? Being new to both, what would be a good overall approach to the material and opportunities in both?

    • Hi David,

      Steve here from MMM Support.

      Yes, MMM 4.0 walks you through setting up your sales funnel, so that you can implement the marketing strategy that John recomends.

      The Insider Circle is a monthly updated members area, exploring various strategies that can all be implemented to support the core MMM strategy. Plus with the Insider Circle, you’ll have a bit more access to John via the forums, as well as the coaching calls.

      Let us know if we can ever help with anything else.

      • David says:

        Yes, I’m sure I WILL ask. I would like to repeat that I’ve done a number of free mini workshops that John has offered over the years. I’ve had questions which John answered with good answers. So, I am now able to be a paying customer and that pleases me greatly.

  • Steve Harley says:

    Hi there! I just joined up. Looking forward to learning what’s what!
    Thanks for the sale!

  • Dave Haertel says:

    Love you guys. Glad to be back.


    • John Oszajca says:

      Hi Dave,

      Thanks for picking up the course and welcome to the members area! It’s good to see you back.

      Let me know if I can ever help with anything along the way.

  • Paul Hatem says:

    Hi John,

    I’ve been gradually working through several of your courses over several years – as I transition from another career.

    I just finally completed the audio for my latest recording, and am working on releasing it via my website (built using MMM 4.0, templates, etc).

    My question is this: from 2015 I still have a checklist from your Record Release Formula workshop; titled “Your Record Release Checklist.” It seems very helpful, and I wonder whether you have found reasons to change or update the list since then? I’d like to be using whatever is most current.

    Also, do you have advice on where in the process a live CD release party makes sense? Also, how to choose a venue?

    Perhaps you have addressed these questions; I couldn’t find anything…

    Many thanks, and keep up the great work!

    • John Oszajca says:

      Hi Paul,

      So sorry for the late reply. I somehow missed this until just now.

      Yes, I still stand by the fundamentals of that checklist. Some of the smaller details have changed, such as the best way to utilize Facebook ads. But fundamentally the checklist still applies.

      There are probably many ways you could fit a record release party into a release schedule, but the first option that comes to mind is to hold it on the day of, or shortly after the release day, and add free tickets to your pre-order offer. The record release will be much more significant for your local community of friends and fans, and as such, it sort of exists outside of more “national” release schedule that I’ve outlined on that checklist.

  • Hi` John & Steve . i`m a bit confused about the 1 Min teaser samples from the release album which is in the sales page. can it be trimmed on protools. and with samples uploads into the media player on sales page.? what happens when the fans buy the album. Would they get the full album or do we have to upload another Zip album. example: 1 album to hear the tease samples and the other for delivery or do we keep just the 1 album in the file manager.

    3 question: i have uploaded the album, but i can`t see the individual single tracks in the media library like the first time i uploaded the same way. I only see my full zip file of 97Mb in my media library :Warm regards

    • John Oszajca says:

      Hi Carlos,

      I’m really sorry for such a late reply. We somehow missed this when it came in and I just happened to see it while answering another comment.

      You’ll find this answered elsewhere in the course. But the short answer is that you can edit them in any software. I use audacity. The files that are used for the teasers are completely separate uploads from the ones sent to customers.

      If you have uploaded the zip file then you won’t see the MP3 tracks individually. You need to upload those separately.

      If you have further questions about this please post them on the lesson pages relevant to this step as this thread is really more of a welcome thread and a chance for people to introduce themselves.


  • Michael Shaw says:

    Hi John

    I have finished the course and I am testing my album download. Tried it three times and the best it’s done so far is downloaded 75% of it. It’s 95MB so wondered if that might be an issue. Tired it on mobile, IE and Chrome but it’s not happening.

    Love the course by the way and dead excited about getting my album out there.


  • Dani Hoy says:

    Good day! I currently live in Key West and have been pursuing the music dream for about ten years. I have three CDs plus one with my duo, The Shanty Hounds. At the age of 51 I’m really ready to take my marketing to a level that will help me create better “mailbox” money. Producer Ian Shaw recommended this program and I’m looking forward to learning something new and productive.

    Dani Hoy

  • Pateriki Hura says:

    Hello John and and hello to everyone out there in the MMM community. Greetings from New Zealand. Thankyou John for providing this tool and your experience and support in this area which I know for so many creative people is a zone of trepidation. My bandmate Cameron and I are up for the challenge and the learning and the work. Super excited.

  • Steve Ernenwein (AQ the DreamWalker) says:

    Hey everyone! Hey John and Steve!

    I’m very excited to be joining the MMM tribe! I’ve been listening to the podcast for a couple months and basking in its glory. I just finished writing my latest album and about to start recording it in a couple months, I’m really hoping this course can really help me get a plan and system in place to actually allow this album to have the chance it deserves. I’ve been writing music for about 15 years and haven’t ever really gotten any traction on anything cause I’ve never had an actual system or plan in place. So this is exciting and I’m all in! It’s going to be a whole new chapter of creative life!

    Thank you for this John!

  • Hello John,
    I signed up for MMM 3-4 years ago and worked through some of the 3.0 level lessons before getting sidetracked. I’m looking at it again for the first time in about two years. What are the differences between 3.0 and 4.0? What’s the fee for upgrading?

    • John Oszajca says:

      Hi James,


      MMM 4.0 is a completely new product that has been created from the ground up to help musicians market their music. While the core strategy hasn’t really changed over the years, the ways that this strategy is implemented have. Online platforms change, things that once worked well no longer do, and new platforms and tools emerge giving us new opportunities. MMM 4.0 is a completely modern and current approach to implementing that same core strategy. You also get the new and improved MMM WordPress Theme which gives musicians the ease, customization, and flexibility that they were looking for in previous MMM templates, and features like the new “campaign code” really speed up the process of setting up emails.

      Let me know if you have any other questions.

      • Hi John,
        Thanks so much for responding to my question, which I realize now was already answered in your FAQ’s.
        To clarify, do 3.0 members get any credit toward upgrading to 4.0, or would I have to pay full price for the new course?

        • John Oszajca says:

          Hi James,

          Steve here from support. Since MMM 4.0 is a completely new course compared to MMM 3.0, there was not an upgrade offered. That said, John did offer 3.0 members a limited time discount, but that has long since expired. You would need to purchase access to the 4.0 version.

          Let us know if we can ever help with anything else.

  • Julie Welter says:

    Hello, Looking forward to learning Music Marketing strategies with MMM.
    I have a starter CD that I will start with but was looking to get some marketing strategies in place before I record again..which I plan on doing next year.

    Julie Anne with Scripture Praise

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