Music Marketing Manifesto Questions & Answers

Posted on December 5th, 2010   Comments: 57

Over the last few days, I have received a lot of questions about Music Marketing Manifesto 2.0.

I’m still working on responding to everyone’s email and comments, but in the meantime, here is a video that gives you a sneak peak into the MMM members area and answers some of the most common questions people have sent in. This was recorded just before the product went live so some of the dates and times are different.

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Get Access To Music Marketing Manifesto Now!


If you still have any questions about the course, or the strategy we’ve been discussing in general, please leave them below using the comment feature.

On a side note, with the release date only one day away now, I just wanted to sincerely thank you all for being a part of this process. I have learned a lot myself, and the kind emails and comments I have received from so many of you have really meant a lot.

Until tomorrow…

– John Oszajca
Founder, Music Marketing Manifesto

P.S. If you still have not had a chance to download the free template or watch the various training lessons, you can find everything via the icons in the right side bar.


  • Oly says:

    Hi John, I have just got my first solo 5 track EP signed, and have the free promo track ready & the release schedule pencilled for June 25 2012.

    Looks like this is perfect timing to start your course (will do next week after I have put my live show together)

    I want to run your training techniques alongside the labels promo, a case of “no stone unturned”.
    I had a band last year who got signed to a small label who promised an “extensive” promo campaign but then only sent it out to their list of 1500, so that release just got lost in the competition.

    I have built my site
    I would prefer to place the blog area inside this site- is that OK with your strategy?
    Do you have an example website that does this so I can see the layout and how the splashpage is also combined?

    Thanks and see you on the inside next week.

    • John Oszajca says:

      Hey Oly,

      Awesome. Glad to hear that you’re ready for the material.

      Yeah you can definitely use that for your blog site. The way I incorporate my squeeze page is by actually hosting it on a separate domain.

      That way I can really test the effectiveness of the page, without someone clicking a bunch of links and eventually leaving without signing up to the mailing list.

      You can host your squeeze page at the same domain. Something like, but visitors could easily just remove the “squeeze.html” out of the url and go straight to the blog. That’s why I host my squeeze page on a totally different domain than my content-rich blog site.

      Conversely, you could put the squeeze page on your home page and host the blog at, but that may cause a few issues in terms of search engine optimization and might confuse a few returning fans. I’ve seen it done, but i can’t think of an example URL off the top of my head.

      Get in touch if I can ever help with anything else.

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  • Malo says:

    How is MMM different from a service such as FanBridge which also seeks to increase fan lists?

    • John Oszajca says:

      Hi Malo,

      Sorry for the slow reply. I’m out of the country at the moment and have fallen a few day behind on my inbox.

      From what I understand of Fanbridge, Fanbridge is an email marketing management system. MMM is a music marketing course in which I teach a specific marketing strategy that has got me some great results. Two totally different things.

      Let me know if i can help with anything else.

  • Dori Staehle says:

    Hey John! Love the concept and I agree that it’s well worth the price. My only problem is that I’m an agency that helps young, local artists so I probably can’t use the templates. Unless I use them to promote my top bands…Is this doable?

    • John Oszajca says:

      Hi Dori,

      You can absolutely use them. One thing you will want consider though is that a large part of having success with actually selling music, is really the relationship you build with the subscriber base. You’ll have to decide if that’s something you can realistically do for all of the bands you represent.

      Are you branding the agency as a whole or are you leading with the bands you represent? Either way a squeeze page will help you get subscribers, you would just manage the follow-up a bit differently, I suppose.

      What is ideal is if a person from the band is initiating the relationship with the subscriber, rather than the company representing the band. Which is why you may want to consider using a squeeze page for the agency or arranging something where the band is doing the follow-up on their own behalf.

      Let me know if there is anything else I can be of help with.

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