Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently.
In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be phasing out the sale of downloads in favor of streaming. This was recently confirmed by apple exec, Jimmy Iovene, in an interview with the BBC.
This has many musicians wondering what this will mean for their careers going forward…
As someone who believes that independent musicians need to embrace a sales driven model rather than a streaming model, I certainly have an opinion about what this development means. It may not be what you think…
In this episode we’ll discuss the end of downloads on iTunes and the impact it will have on independent artists who are embracing the Direct To Fan marketing model.
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