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Monthly Training
New training modules will published once every calendar month. (exact dates will vary).
May 2020 – The MMM Model
April 2020 – The USP Case Study
March 2020 – The Emergency LTO
December 2019 – Improving Email Deliverability
November 2019 – Pay What You Want
October 2019 – Split Testing Email Campaigns
September 2019 – Email Countdown Timers
August 2019 – Streaming Live Private Concerts
July 2019 – The Video View Boomerang Strategy
June 2019 – Squeeze Page Bootcamp 2019
May 2019 – How to get YouTube Subscribers
April 2019 – YouTube Video View Ads
March 2019 – Dialing in a New Campaign – Part 2
February 2019 – Dialing in a New Campaign
January 2019 – Ongoing Engagement Strategy
December 2018 – Advertising Live Events
November 2018 – Podcasting for Musicians
October 2018 – The MMM Email Template
September 2018 – Long Term Monetization.
August 2018 – Email Split Testing.
July 2018 – Creating “Product Options”
June 2018 – Scaling Up Your Ad Campaigns
May 2018 – SSL Certificates
April 2018 – Surveying Your Fans
March 2018 – Facebook Likes
February 2018 – Dynamic Creative
January 2018 – Developing Your USP
December 2017 – The Free CD Offer
November 2017 – Optimizing Your Posts For Facebook
October 2017 – Audience Exclusions
September 2017 – Squeeze Page Boot Camp – Part 2
August 2017 – Squeeze Page Boot Camp – Part 1
July 2017 – Custom Audience Updates & Tips
June 2017 – Windowing
May 2017 – Real Time Promotions
April 2017 – Aweber “Campaigns”
March 2017 – What is Normal?
February 2017 – Facebook Messenger Destination Ads
January 2017 – Copywriting Shortcuts
December 2016 – Facebook Split Testing
November 2016 – Email Formatting
October 2016 – House Concert Tours
September 2016 – Video Lookalike Audience Hack
August 2016 – Facebook Ad Critique
July 2016 – Building Your List with Instagram
June 2016 – The Mobile Download Solution
May 2016 – Viral Rewards Machine 2016
April 2016 – Record Release Formula Lite
March 2016 – Private Online Concertsl
February 2016 – The New Facebook Pixel
January 2016 – Music Industry Awareness Hack
December 2015 – Facebook Ad Performance & Breakdown
November 2015 – Facebook Advertising in 2015
October 2015 – Squeeze Page Headline Bootcamp
September 2015 – Website Security
August 2015 – Facebook Ad Campaign Report Card
July 2015 – The Ten Minute Twitter Strategy
June 2015 – Anatomy of a Successful Ad Campaign
May 2015 – Free Traffic
April 2015 – Automating Your Funnel
March 2015 – Ad Tracking and Geo Targeted Lists
February 2015 – Funnel Dynamics
January 2015 – Optimized Conversion Bidding and More.
December 2014 – Scaling Up Your Ad Campaign with Lookalike Audiences.
November 2014 – Smart Phone Music Delivery Hack.
October 2014 – Win Back Your Fans.
September 2014 – “A Gift For A Gift” Christmas promotion.
August 2014 – Making the Charts.
July 2014 – Website report Card.
June 2014 – SEO in 2014.
May 2014 – Developing Your Brand.
April 2014 – Online Busking.
March 2014 – Facebook’s New Ad Structure & More.
Feb 2014 – Facebook Custom Audiences.
Jan 2014 – Mobile Marketing.
December 2013 – Split testing.
November 2013 – Facebook Advertising 3.0.
October 2013 – Touring Smart.
September 2013 – Facebook’s Promoted Posts.
August 2013 – Your Squeeze Page Template.
July 2013 – The Squeeze Page Doctor.
June 2013 – Twitter Advertising.
May 2013 – Getting Press Without A Publicist – 2013.
April 2013 – Facebook Squeeze Page Template and Tutorial .
March 2013 – Using Facebook Graph Search to promote your music .
February 2013 – The Content Creation Shortcut (Free Software Included)
January 2013 – Exit Pop Ups (Free Script Included)
December 2012 – Your post-order sales funnel.
November 2012 – Advertising with Yahoo and Bing
October 2012 – Finding Your Ideal Fan for increased conversions.
September 2012 – Email Marketing – Finding mailing list and JV Partners.
August 2012 – Banner Ads, An Affordable Introduction To Paid Advertising.
July 2012 – Using Pinterest to build your fan base and promote your music.
June 2012 – Post Penguin SEO and Traffic Strategy
May 2012 – Retargeting: Becoming Famous in a Bubble
April 2012 – YouTube Ranking and Optimization Secrets
March 2012 – Facebook Advertising
February 2012 – The Music Business & the Law.
January 2012 – Copywriting for musicians and the art of using words to SELL.
December 2011 – How to create a mobile friendly squeeze page and use it to build your list FAST via live events.
November 2011 – List Building with Chris Rempel.
October 2011 – Search Engine Optimization for Musicians.
September 2011 – Creating authentic limited time offers with page expiration and redirect scripts.
August 2011 – Creating a Viral Rewards Machine.
July 2011 – Creating and Promoting Membership A Membership Site.
June 2011 – Getting Press Without a PublicistMastermind Forum
Mastermind Forum – A place to Network and Discuss Marketing.
Insider Interviews
Frank Podlaha – Founder of StreetJelly.com.
Mickie Kennedy – Founder of the press release distribution service, Ereleases.com.
Joe Paganelli – Music Supervisor and Top Spin associate.
Dave Darling – Music Producer of artists such as Brian Setzer, Tom Waits, Meridith Brooks, and many more.
Tracy Childers – Co-Founder of Wishlist Member.
Christine Okelly – Co-Founder of OnlinePRNews.com.
Siri Garber – President of Platform Public Relations.Coaching Calls
Coaching Calls – This is the place to ask your questions and listen to the coaching call archives.
Resources
Forum Tutorial – A quick start guide.
Your Account
Your Account – Account status information.
