How to Land A Sponsorship For Your Band – Podcast Episode # 17

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sponsors written on blackboard

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music.

James Book is the former bassist of the gold selling rock band, the Flys, turned Marketing Director for the much renowned Ninkasi Brewing Company of Oregon.

As you’ll learn in the interview Ninkasi’s marketing is heavily centered around sponsoring independent artists, who in turn, help get the word out about Ninkasi.

Who better to give you the inside scoop on sponsorships, than the guy behind Ninkasi’s innovative sponsorship program?

To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)


If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear your thoughts on this episode. How do you feel about Sponsorships? Are they a record label replacement, or are you worried about how they might affect your brand?”


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