How to Land A Sponsorship For Your Band – Podcast Episode # 17

Comments: 11

sponsors written on blackboard

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music.

James Book is the former bassist of the gold selling rock band, the Flys, turned Marketing Director for the much renowned Ninkasi Brewing Company of Oregon.

As you’ll learn in the interview Ninkasi’s marketing is heavily centered around sponsoring independent artists, who in turn, help get the word out about Ninkasi.

Who better to give you the inside scoop on sponsorships, than the guy behind Ninkasi’s innovative sponsorship program?

To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)


If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear your thoughts on this episode. How do you feel about Sponsorships? Are they a record label replacement, or are you worried about how they might affect your brand?”


  • Anthony Wild says:

    John, I will contact you Monday, About Kids Rock The Nation and you sponsoring, With recording, Thank you John, We are building self esteem through music education with kids 9-16 years of age

    • John Oszajca says:

      Hi Anthony,

      Sounds good! Thanks so much for the kind words about what I’m doing with the site as well. Happy ot hear that friends can see the vision as well.

      Let me know if I can ever help at all.

  • Anthony Wild says:

    John, I am the pres, & Founder of Kids Rock The Nation foundation for kids, we gift guitars to kids 9-16 years of age all over the USA.We are hoping to build self esteem through music education, Check us of on the web. Terri McCoy work with us out there in tht Pacific Northwest, I really like what you are doing it makes a lot of sence, Sincerely, Anthony Wild

    • John Oszajca says:

      Hi Anthony,

      Thanks for the kind words and for checking out the podcast. Yeah, what you’re doing sounds cool. I’ll check it out.

      Thanks again!

      • Anthony Wild says:

        John, I was very excited when I read and listen to what your doing, I had a few friends that have toured all over the world at my house and I showed them your site everyone agreed it is a Great program you have come up with, It gives many of us that have been out here in the trenches some really hope,Sincerley Anthony Wild

  • Jon Watson says:

    I want to learn the ways of the force Master!

  • Blee says:

    Thanks for sharing this John, great episode. This just goes to show how important lateral thinking is in the success of a career in music these days. The opportunities out there are limitless, it’s up to us as artists/musicians to start being innovative. Much love to James and Ninkasi as well for the support they’re giving to bands.

  • Gary Wayne says:

    I would like to talk to some one on the Phone about This you may call me at Home 615-xxx-xxxx

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