Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled out something called “lookalike audiences” which promise to help take out much of the guess work.
The way it works in a nutshell is that Facebook allows you to upload a list of email addresses, user IDs, or phone numbers and target people with similar demographic profiles.
Facebook does this is by essentially cross referencing those email addresses, IDs, or phone numbers with user accounts in their database of over 1.1 billion people. They look for certain demographic patterns and generate an audience of people that match those patterns. They then allow you to select your new lookalike audience as a targeting option.
This means that you can upload your actual music buyers into Facebook and let Facebook take all of the guess work out of the targeting process and help you expand your reach.
Watch this relatively short video in which I show you how to do it…
Hopefully you’ve enjoyed this quick lesson how to create Facebook Lookalike audiences. If you’re interested in more lessons similar to this one you might check out my Mastermind program, the Music Marketing Insider Circle.
And if you have any questions or feedback for me regarding the lessons above, or if you just feel like saying hey, be sure to leave a comment below. I really dig hearing from you guys.
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