The Music Marketing Manifesto Blog

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music - Podcast Episode #21

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music - Podcast Episode #21

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business.


If by some chance you have been living under a rock for the last few decades and are not familiar with the band, Chicago is one of the longest-running and best-selling rock bands of all time, having sold more than 100 million records, with 23 gold, 18 platinum, and 8 multi-platinum albums. How do you like them apples?


Jason and I connected a few years ago over a shared passion for direct-to-fan marketing, and I recently asked him if he would join us on a the MMM Podcast to discuss his career, his past success, and (perhaps more importantly) to offer some advice on how to successfully navigate the rapidly changing music industry going forward.


To listen to the this episode just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click on any of the following links and go directly to iTunes, Spotify, Stitcher, or Google Play.


You can also listen (or download) right here on the site. Just click the play button below.

If you enjoy this episode then please do me a favor and go to iTunes, Stitcher, or Google Play, and click “subscribe” and leave a review (or “save to your library on Spotify) . Those ratings and reviews are vital to the success of the podcast. Your help will be greatly appreciated.


I want to be sure an extend a big thank you to Jason for taking the time to join us on this episode and for giving us rare insight into a truly legendary music career as well invaluable advice for up-and-coming musicians that are hoping to carve out a career in this often-daunting industry.


If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.


And as always, please leave any thoughts, opinions, or feedback in the comments below.

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