In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business.
If by some chance you have been living under a rock for the last few decades and are not familiar with the band, Chicago is one of the longest-running and best-selling rock bands of all time, having sold more than 100 million records, with 23 gold, 18 platinum, and 8 multi-platinum albums. How do you like them apples?
Jason and I connected a few years ago over a shared passion for direct-to-fan marketing, and I recently asked him if he would join us on a the MMM Podcast to discuss his career, his past success, and (perhaps more importantly) to offer some advice on how to successfully navigate the rapidly changing music industry going forward.
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I want to be sure an extend a big thank you to Jason for taking the time to join us on this episode and for giving us rare insight into a truly legendary music career as well invaluable advice for up-and-coming musicians that are hoping to carve out a career in this often-daunting industry.
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