When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding…
However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. But branding goes much deeper than that.
Ultimately your brand is your core identity; it’s what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.
Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.
If you’re not completely clear on what your brand is, then you’re winging it. And if you’re winging it, the odds are stacked against you…
In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of “brand”. I explain what it is, why it’s so important, and outline a few actionable steps that you can take right now to better develop your brand.
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