The Music Marketing Manifesto Blog

Branding for Musicians: What It Is and Why It Matters...

Branding for Musicians: What It Is and Why It Matters...

When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding…


However, branding is one of those ambiguous words that most people think they understand but seldom truly do. Musicians tend to associate it more with the simpler concept of “image”, “genre”, or “niche”. But branding goes much deeper than that.


Ultimately your brand is your core identity; it’s what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.


Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.


If you’re not completely clear on what your brand is, then you’re winging it. And if you’re winging it, the odds are stacked against you…


In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of “brand”. I explain what it is, why it’s so important, and outline a few actionable steps that you can take right now to better develop your brand.


To listen to the this episode just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click on any of the following links and go directly to iTunes, Spotify, Stitcher, or Google Play.


You can also listen (or download) right here on the site. Just click the play button below.

If you enjoy this episode then please do me a favor and go to iTunes, Stitcher, or Google Play, and click “subscribe” and leave a review (or “save to your library on Spotify) . Those ratings and reviews are vital to the success of the podcast. Your help will be greatly appreciated.


HAVE ANY QUESTIONS OR COMMENTS ABOUT MUSIC LICENSING, OR THE STRATEGIES DISCUSSED ON THE SHOW? POST THEM BELOW IN THE COMMENTS.

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