In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past.
Now before all you road veterans get yourselves all worked up in the comments below, I am not hear to suggest that touring is a bad thing, or is somehow no longer effective. Far from it. Touring is a healthy part of any career.
That said, in decades past, touring was really the only path to market. Because of platforms like Facebook Advertising, that is no longer the case. Moreover, because touring is simply not an option for many artists because of financial, familial, medical, or career related considerations, Facebook advertising represents an opportunity for more musicians to get their music heard and be the artists they ultimately aim to be.
That said, Facebook Advertising is not as easy as many make it sound. And if not done correctly, it can be a fantastic way to throw good money down the drain.
In this episode we are going to take a look at many of the potential profits and pitfalls of the platform, and discuss the many different ways Facebook advertising can be used to ultimately grow your fan base and generate more income.
To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.
You can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)[display_podcast]
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And as always, I’d love to hear your thoughts on this episode. Does Facebook Advertising represent an attractive alternative to a life on the road or is it just another opportunity to lose money promoting your music career.