On Getting Dropped By Your Record Label…

recording contract on fire

Posted on May 9th, 2018   Comments: 22

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

On Getting Signed…

John Oszajca signing record deal

Posted on May 1st, 2018   Comments: 22

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

Marketing Music Outside of the United States…

marketing your music outside of the US

Posted on April 5th, 2018   Comments: 7

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]

iTunes and the Future of Downloads – Podcast Episode #25

smashed iphone

Posted on March 28th, 2018   Comments: 52

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

Posted on November 29th, 2017   Comments: 21

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Music Marketing Q & A – Podcast Episode #23

Music Marketing Manifesto on computer screen with microphone

Posted on July 30th, 2017   Comments: 11

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

The Lowdown on Music Marketing Manifesto 4.0

Music Marketing Manifesto 4.0 Logo

Posted on July 20th, 2017   Comments: 58

With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]

How Does Streaming Fit into the Music Marketing Manifesto Model?  

John Oszajca in Record Store

Posted on July 17th, 2017   Comments: 119

If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

Posted on July 6th, 2017   Comments: 68

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

Posted on April 30th, 2017   Comments: 17

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]

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