L.A. Band, “Threatin”, Gets Exposed For Faking Their Following to Land European Tour – Podcast Episode #31

Posted on November 12th, 2018   Comments: 107

UPDATE 11/14/2018: In an interesting development, early this morning Jared Threatin’s social media profiles came back online, revealing a post that simply states “Jared Threatin to make “fake” official statement tomorrow”. Have his accounts been hacked? Has this all been an elaborate ruse? Or is he simply attempting to make the best of a bad […]

The Power of Words – Podcast Episode #30

the power of words

Posted on July 1st, 2018   Comments: 12

In Episode #30 of the Music Marketing Manifesto Podcast you will hear the audio replay taken from a music marketing webinar I held earlier this week. The focus of the webinar, and therefore this episode, is the power of words! Promoting your music online means creating content. That might be a Facebook ad, a social […]

The Art of Using Words to Sell Music…

Posted on June 22nd, 2018   Comments: 22

I’m not going to beat around the bush… Making it in the music business is hard. We sell a very cheap product, which is expensive to produce and manufacture, and our market is inundated with competition. Moreover, the product we sell (music) does not overtly solve any clear or specific problem and therefore the old […]

What Does It Take To Make The Charts?

Making the billboard Charts

Posted on June 8th, 2018   Comments: 11

In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]

On Getting Dropped By Your Record Label…

recording contract on fire

Posted on May 9th, 2018   Comments: 23

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]

On Getting Signed…

John Oszajca signing record deal

Posted on May 1st, 2018   Comments: 22

If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]

Marketing Music Outside of the United States…

marketing your music outside of the US

Posted on April 5th, 2018   Comments: 7

When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]

iTunes and the Future of Downloads – Podcast Episode #25

smashed iphone

Posted on March 28th, 2018   Comments: 52

Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]

Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

Posted on November 29th, 2017   Comments: 23

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Music Marketing Q & A – Podcast Episode #23

Music Marketing Manifesto on computer screen with microphone

Posted on July 30th, 2017   Comments: 11

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

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