In this weeks Music Marketing Manifesto Podcastwe’ve got a really special guest. His name is Sean Mize. Sean happens to be the number #2 article marketer in the world (by volume), and he happens to be one of just a small handful of guys that I consider to have been major contributors to my success when I was on my way up as a marketer.
He’s a agreed to come on the show and talk to you guys about how you can build long term search engine traffic to promote your music.
To listen simply go to itunes and search “Music Marketing Manifesto”. Click “subscribe” and your free download will automatically begin. And f you feel like helping me out, leave a review while you’re there. Those things count for a lot in the all powerful “itunes algorithm” 🙂
If you’d prefer to listen right here on the site simply click the play button below.
I realize that many of you have different levels of familiarity with the many different marketing terms that we throw around. While Sean has expanded into many other areas, his original claim to fame was as the world’s leading authority on what is called “Article Marketing”.
Article Marketing is the practice of publishing articles to any of a number of free article directories with the hope of piggy backing on their authority within the search engines so that you can rank for keywords that you wouldn’t otherwise be able to with your own site.
I’ve generated many tens of thousands of dollars with this strategy and it’s something I teach in Music Marketing Manifesto.
Sean has taken things to the next level and now practices what he calls “content marketing”. It’s a similar strategy but involves publishing to a multitude of platforms in what he feels is more natural, more built to withstand the inevitable future changes within the search engines, and ultimately more effective. But of course I’ll let Sean tell you all about it…
For anyone who is new here, the model I teach and which the MMM community is based upon is one known as “direct response marketing”. What that means in the simplest of terms is that you drive traffic to an offer for a free track in exchange for contact information, you build a genuine relationship with your subscribers, and then use proven selling strategies to convert subscribers into buyers.
But that all begins with TRAFFIC. In this week’s podcast you are going to learn all about traffic generation from a leader in the field. Go to itunes now and listen for yourself.
If you’d like to learn more about Sean Mize, just click this link to read his latest Ezine Article on content marketing.
Incidentally, that article is a perfect example of Sean practicing what he preaches in that it’s not published on his site at all. It’s content marketing in action.
And as always, I’d love to hear from you guys on this…
Do you have a traffic strategy that you work at each and every day? If so, what is it? If not, why?