If you are not using these sites to drive traffic to an offer for free music, you’re probably missing a huge segment of your potential audience.
Facebook – Facebook is rapidly catching up to Google as far as traffic goes. This means that Facebook cannot be overlooked as a place to promote your music. Unlike the hay day of Myspace, Facebook is a place where offering genuine quality content is rewarded. Forget sending messages to thousands of people you don’t know, and focus on developing your relationship with those you do. From there you can send your fans to monetized offers on your other web properties. In addition to the Facebook “Pages”, Facebook Advertising is also a great way to promote your band; although the later is not free.
Twitter – Twitter is a great place to reach targeted fans. When you follow someone, a consistent percentage of them will typically follow you back. By following people who are fans of music similar to your own, you will begin to attract more and more fans. By posting interesting content you can capture the attention of your followers. The more interesting your tweets are, the better the chance of having your tweets reposted and going viral. Twitter frowns on automation so think twice before using bots and automation software.
Reverbnation – Reverbnation is a free site that is not terribly dissimilar to Myspace however they are more specifically geared for musicians and while Myspace is making that transition, Reverbnation is far ahead of them in this arena. They allow you to create an account and share your music and information with the public. They also offer a handy Facebook app which allows you to display your music on a Facebook page. Reverbnation offers a host of premium features for musicians as well. In my opinion, the full potential of Reverbnation’s social network has not yet been fully explored.
Youtube – It’s no secret that Youtube can be a great place to get some eyeballs on your videos. They key with Youtube is to use keyword targeted titles, descriptions and tags, as well as to drive traffic to your videos early in the hopes of making one of their most viewed lists, or landing one the extremely coveted “Spotlight Video” spots.
Myspace – While it’s true that Myspace is not what it once was, it may be too early to count them out completely. They still bring in quite a lot of traffic and they have recently changed their model to more specifically cater to musicians. What this will mean for your career as a musician is not completely clear yet, but wherever there is traffic, there is the potential to reach new fans.
While these free music promotion sites are all great ways to drive traffic, traffic means nothing if your not able to convert it into sales. To find out how I use sites like these to sell albums watch the free Music Marketing Blueprint video in the right hand side bar of this site.