Thanks for a very useful video.
Can I ask: How does this wordpress template perform on mobile platforms?
As we know, more and more people are accessing all their content that way now.
I have used Squarespace for projects before – that automatically formats for mobile – does this do that or does it require a parallel mobile version to be built?
thanks in advance
Great question. The theme is mobile responsive and will adjust appropriately for whichever device is used, be it a desktop, a phone, or a tablet.
Let me know if I can ever help with anything else.
I would like to have the question that are asked to find the real wat to brand an know the genre to put you music out.
Thanks for your interest. My apologies, but I’m not quite following your question.
If you could please try to clarify, I’m happy to try to help.
Hi John. I just want to say thanks! I have been trying to utilise some of the strategies and have already signed up to other courses but you have filled in some gaps that I had. It’s fair to say that even your free content is extremely valuable.
Thanks for the feedback. I really appreciate your interest as well. It’s great to hear you’re getting some value out of the free content and that some of this is tying together with what you’ve previously learned.
Another quick question. Can I continue using mailchimp as my auto responder with your program? I prefer their program. (I have finally figured it out…lol)
Steve here. Theoretically you should be able to, but I don’t personally have any experience with Mailchimp to know and advantages/ disadvantages. If you’re happy with it, by all means use it until you bump into a roadblock, if any.
Let us know if we can ever help with anything else.
Can I continue to use my blog on my official website(the non WordPress one) or do I need to integrate the blog with word press sales pages in order for it to work. Also, can I integrate my store bandcamp with your software? Thank you
Steve here from support. Yes. Because you’ll be using email to send people to anything you want them to see, you can maintain your current blog separately from the MMM funnel site.
Thanks! Happy to hear that you are digging the content.
Thank you were I can buy it?
Thanks for getting in touch. The MMM The Template for WordPress comes with your purchase of MMM 3.0.
You can find out more about MMM 3.0 here:
If I purchase 2.0 do I get a free upgrade? or do I have to pay for 3.0 to?
Thanks for your interest. Unfortunately MMM 2.0 is no longer available for purchase. You would have to purchase the 3.0 version.
Love it John! Thanks again for sharing all this! One question: How do you reconcile telling people who ask which website to go to? Say you have your squeeze page at yourdomain.net and your content site at yourdomain.com. Do you send everyone to .net when they just want to check you out? Cuz then they think your website is at .net, so after they sign up and everything how do they know to go to .com for your regular site? You know what I mean?
Even though you will be sending all of your “cold traffic”, meaning people who are not yet familiar to you, to the squeeze page. You also want to do this with people who perhaps saw you in a live setting, so that they can get some free music, by signing up to your email list.
The way you reconcile the different sites is by using email to direct your subscribers to exactly what you want them to see. So while they might be signing up at yoursite.net , you’ll be using email to send them to content and offers on yoursite.com .
Does that make sense?
Ok yes. I guess it’s more about having a purpose on your site rather than just a place that people can go when they are bored and thinking about you. Which prolly almost never happens anyway. That makes sense. Thanks for getting back to me John! Been listening a lot to your podcast as well. Lots of good stuff on there!
That’s great! I really appreciate your interest.
Really like some or all of your ideas here John. However….I’m still trying to finish a very overdue album so that people will actually have something to buy. When that happens, I’m going to revisit this system and probably put it to use.
Unless you have other thoughts as to why I shouldn’t wait?
Any tips on “finishing your record”? Lol.
Thanks for your interest and for reaching out. One good reason to start this process now is so that you can have a subscriber list built up for when the time comes to release the upcoming album. That way you might see some good initial sales right away.
Any suggestions on a good music blog hosting site.
? Which one do you use John?
Thanks for your interest and for getting in touch. In the course I recommend hosting an installation of Wordpres.org onto your own hosting account.
In order to do so, you’ll need a web domain, and at least a “shared hosting” account with a reputable hosting company. I make a recommendation for one inside of the course. The reason for this is that you’ll have much more access to the server and therefore more control over the kind of content and features your site can have, than if you went with a web-based blogging platform. Plus you won’t have to put up with third-party ads on your site.
i like this am almost ready to buy it soon. good job.
Great! I really appreciate your interest.
Let me know if you have any questions, or if I can help with anything at all.
Thanks again for all the valuable insights. A few points came to mind.
If your aim is simply to sell downloads, how many emails would you send typically between the first opt-in welcome email, and the one where you try and sell your tunes (via your own website or other..)
If you’ve swapped your gigging Converse boots for slippers, and gig/band updates are not relevant, how would you pad out these emails..if the track/ep/album is all ready to go?
Growing the email list via the funnel will probably be slow and organic..What are the benefits of having an email manager programme, rather than just using traditional email (Google/Hotmail etc..) where you can still bulk send mp3s, sales messages, and links to mp3 merchant websites (eg Nimbit, Bandcamp)..
Great questions. There really is no one-size-fits all answer to this, but in the MMM 3.0 I lay out a series of about 4 emails, over the course of a bit more than a week, with the fourth being the actual offer and it seems to work well for other students of the course.
However the messages aren’t really band updates in the sense that you alluded to, but rather a short series of relationship-building content, so that you can really connect with potential fans. It’s this connection that gives you some influence over their decision to buy.
As far as having an email management service, as opposed to just bulk sending, is that bulk sending often sets off spam filters in the recipient’s inboxes, causing your messages to go to spam. You might eve be in violation of CAN-Spam laws by bulk sending.
A reputable email management service, like the one I recommend in MMM 3.0, works with email service providers to make sure they are white-listed, to ensure delivery. Also the email management service does not bulk send, but rather send your message to each recipient individually.
The real benefit to the email management service I recommend, are some great marketing tools that help you track your open and click rates on your messages, which allows you to see how well your follow-up campaign is performing. Going further on that, you can even see which of your subscribers have not opened a particular message, segment them out and try sending the message to only the no-opens.
Lastly, the service I recommend easily integrates with Paypal and other shopping cart services.
You can find out more about MMM 3.0 here:
Thanks and let me know if I can ever help with anything else.
Thanks John..that makes sense..I know this will depend a lot on budget and other factors, but for a music newcomer with no label history, how many new email subscribers per week would be realistic..
And yeah, cost is always a very weird element in your average muso’s brain. Happy to throw thousands on vintage guitars, rehearsals, mastering etc..but far less on bringing the finished product to ears.
So can you give more details on the email management programme you recommend (maybe a link)? Apologies if this info has already been posted elsewhere..
I completely get what you are saying. Yes there is cost involved with having an email management system, but because you will be selling exclusively to your email list, this is also where your money will come from.
Here’s a link to the email management system I use and recommend in the course:
John, so far so good!!
Thanks, Marco. Glad you’re digging the content so far.
Let me know if I can ever help with anything.
Would this work with Mailchimp as well?
Thanks for your interest.
In theory, yes, you should be able to execute this strategy with any comparable autoresponder/ email management service. That said, I’m not exactly sure how Mailchimp measures up. I’ve had students previously who have used Mailchimp at the very least for list-building, however there may be some short-comings when it comes to things like list automation, having multiple lists and the other email marketing tools, as compared to those that are offered with the service I use and recommend artists use.
You can check out the service I recommend here:
I have been scrolling through the comments and am surprised to see that no one has asked this specific question. With the advent of Spotify and Apple Music, do people really still purchase digital music? Surely the trend is leaning away from the ownership of music. This idea looks great for selling merch, vinyls etc just unsure about the digital side of things. Thanks
Yes, people are still buying music. One of the things that is happening right now is that the main stream recording industry is in turmoil because of things like piracy and streaming. It’s created a culture in which people purchase a lot less music because they consume it differently.
HOWEVER, that mostly pertains to the main stream music industry. The buying triggers are very different when it comes to independent music. We consume main stream music because the established distribution channels are flooded with it. But we typically consume independent music because the artist has made a more personal impact on us.
The strategy I teach is based around building a small, but loyal subscriber list (aka tribe) of fans who we communicate with via email and social media to a lesser extent. Buy building an authentic relationship with that list and then mixing in a few proven selling techniques we see sales on a consistent and significant level. The direct-to-fan strategies that I focus on generating a large amount of money from a small number of fans, rather than a small amount of money from a large number of fans like the major labels.
So to sum up, streaming is not really effecting sales of independent music, especially if you take my advice and hold your albums back from the streaming services, at least in the earlier part of an album’s life cycle.
Thanks again and all the best.
Once I was browsing around on here. Actually it was the first time, and I think I must have seen an option which I can’t find anymore. It was about something to sign up for and get an access on a monthly basis which cost 46 or 47 €. I think it was a membership. I sent you an e-mail a few days ago requiring about that option and I’m still waiting for the response.
Steve here from support. We actually sent you a response to this a few days ago from email@example.com . Here’s what we said at that time:
“Steve here from John’s support team. John is away for the weekend and asked me to get back to everyone in the meantime. We hope you don’t mind.
Great question and sorry for the confusion. The $47 product you are referring to is John’s Insider Circle monthly program.
However, the flagship product of John’s is the Music Marketing Manifesto 3.0. course. This is the product that is $147.00 and walks you through setting up an online funnel for selling music, following the strategy that John also outlines in the course.
If you were to pick up a copy of MMM 3.0, after completing checkout, you will offered a one-time offer to get a lifetime discount on the Insider Circle subscription. Rather than having the subscription for $47 per month, you will be given the chance to get it for only $27 per month, for as long as you decide to keep the subscription going. The price will never increase on you, as long as you keep the subscription active.
Please let us know if we can eve help with anything else.”
First off, I’m sold on MMM but may have to wait a bit before purchasing. Your presentation has been key and is presented professionally, as always. I have faith and assurance in your product as well as you.
Secondly, I am a musician that’s just starting out on the releasing side of things. I have my own recording, as well as musical, equipment which allows me not only creative control but logistical, also. Since I decided to split up a few core projects of my own, I thought, “Why don’t I just (unofficially) make my own [record] label?” So, I signed up and released my debut single on CDBaby.com under my label. I debated on officiating my label as a business but after doing some research, I decided not to do so – although it would still be an option down the line in the future if I wanted to officiate it. Composing, engineering, and editing my music will always be my primary goal but I’ve had some potential offers recently which got me thinking if I should try to officiate my label.
My question for you is “Though I’m sold on MMM, before or during its purchase should I figure out and make a final decision about officiating my label as a business, or could I just be concerned with that later on if or when that would present itself?”
Thanks for everything in advance.
Thanks for the kind words and for your interest. We have had some previous customers who are also involved at some level with running a label. and I have used these techniques to help several labels in the past.
As far as whether you need to become an official company now, that’s really just a question for your accountant, as the tax and liability issues are the real matter of concern there.
From a marketing perspective it wouldn’t really matter because my advice is to market from the perspective of the artist, whether or not you are a label entity or an individual.
Thank you for the advice. That makes things more clear.
That response raises another question for me: Would I be able to use MMM’s strategy to run things either collectively as a label or under my actual name since I would be approaching matters from the perspective of multiple projects, or artist titles, of my own – some solo, some collaborative?
Steve here from support. Ideally you would be targeting fans for each project separately, although you may find a good bit of crossover between the lists you build for each.
This means that if you have one project that is very similar to another, you can try to introduce your subscribers to that other project and you might see some sales as a result. That’s the powerful thing behind having one or more subscriber lists to work with.
You could certainly try to market as the label and try to present the whole catalog to your list, but you might find your results are better by really focusing your targeting on smaller interest and bringing people into your funnel for one very specific offer.
Eu sou um músico aqui do Brasil e comecei a acompanhar seu trabalho e tenho achado ótimo!
Tenho estudado marketing digital e realmente, na área musical sua fama tem chego no Brasil!
John, minha pergunta é sobre “lançamentos”:
* Como você utiliza e-mail marketing para fazer um lançamento de seu merch?
*Quais as formas que uma banda pode gerar renda utilizando técnicas de marketing digital?
Muito obrigado, e um grande abraço!
Hopefully you can translate this message. Thanks for your interest and for the kind words.
Using the method I’m teaching, you can drive people to any type of offer you like, whether it be your music, or even merch. The reason is that you are marketing exclusively to an email subscriber list, that you are also building a real relationship with.
In your email messages, you can send people to an offer to buy music, then after they order, you can send them to an upsell page to buy some additional music or merch. This allows you to earn more from fewer people and really helps you see that return on investment, for any paid promotion you might decide to pursue.
The only website I currently have is the one set up by some reverb pro package through reverbnation.com that is like $20 a month. I love the easy webtitle address but there seems to be no benefit. It’s a nice looking page but I’m lost. Using your program, am I alleviating this webpage or incorporating the two? Another words using this program for that site or do you suggest a whole new website?
Thanks for your interest. Great question.
While $20 per month is a bit high, if you’re happy with what you have you can keep it.
However in the course I recommend that artists use a typical web hosting plan, rather than a site-builder platform like you are currently hosting. Partly because of price, but also because of the limited access to the server, as well as limitations on the type of content you can post to site-builder sites. It is noy likely you will be able to use my template with any site builder platform as they are typically not compatible with WordPress.
In the case where an artist already has an official website that they are happy with, I simply recommend picking up a second domain and hosting the MMM Theme template and squeeze page there.
That way you have a site dedicated to list building, while using your official site to build a relationship with your subscribers, once they are on your list.
I appreciate you putting this video together and sharing some of your experience and resources. One question I have about this squeeze page is, where do you ‘put it’? Where would it come up, I guess is the question, or how would you recommend sharing it?
Usually you would want the squeeze page to be at the very top level of your site (yoursite.com). The reason is that the squeeze page is designed to make people either sign up, or leave. In other words, there are no links to other content, or distractions, that might lead your visitor to satisfy their curiosity and leave without signing up.
If you already have an “official” website, then I simply recommend picking up a second domain ($11- $13 per year) and hosting your squeeze page there. That way you have a site dedicated to list-building, while still sharing your official site with your subscribers, once they are on your list.
Ideally though, you want the squeeze page to be able to convert at an optimal level and this means quickly getting a visitor’s attention and getting them to respond to the call to action (signing up), without any other distractions.
To share it, you would send targeted traffic (people most likely to sign up) to it via either paid ads, or free traffic methods. Both traffic methods are covered in MMM 3.0.
You can find out more about the course here:
I do apologize for any inconvenience, but I do have a few more questions. Once I do purchase this product. Is this a physical product (DVDs and CDs) or (links & digital downloads?) and do I have to be online to use the each product that comes in this package. I also didn’t it see “Blog page” as an option for templates as you were choosing templates in the video above. Does “Blog page” come in the package as a choice for choosing templates? Is there some type of code already built so that customer can automatically download my music after they purchase or is that something we have to do ourselves?
No inconvenience at all. Thanks for your interest.
MMM 3.0 is a digital product, hosted inside of an interactive members area, right here on the MMM website. Therefore there is nothing physical to be shipped out to you. While you can download each video lesson, this process is for setting up an online sales funnel for your music, so you will need to access the internet to execute the strategy.
After completing your order, you’ll be taken directly to registration for the members area, where you can get started with everything.
Yes, the MMM theme template is created for WordPress.org, which I show you how to install in the course. WordPress by it’s nature is a blogging platform, so therefore there is an area for your to create blog posts. I also show you how you can set up the blog section of your site, aside from the various other page types you’ll need to execute the strategy. All the page templates are included in the theme.
Lastly, the song downloads and purchased albums are delivered automatically via the autoresponder service that I recommend in the course. This is not a service of mine, but a third party service that I use and recommend that artists use as well.
While you will have to set it up and integrate the moving parts (all covered in the course), once it’s set up, delivery of your digital downloads will be automated.
You can find out more about MMM 3.0 here:
Thanks for your interest and let me know if I can ever help with anything else.
didnt know it was that easy..everything
Hi Original B,
Yes, I tried to make sure everything was as straightforward as possible. While there are some moving parts to setting up your funnel, you’ll literally be looking over my shoulder while you do it.
What do you use to create custom links to your free music? I can send out the links by using a sql, php and html code but my problem is incorporating it into the AWeber auto responder follow up. I can only figure out how to send them manually. I don’t understand how you can have this follow up message automatically generate a unique link for every person who signs up.
Steve here from support. For the link to your downloads, you simply place the direct link to the zip file inside of the first automated message, that goes out immediately after someone confirms their subscription to your list.
For instance: http://yoursite.com/yourzippedfolder.zip
Steve here. Sorry I misread your question initially. Generating a unique link isn’t something covered in this course, simply because it’s not really something that we’re concerned about. I totally understand that you’d like to be able to know whether or not your file is being shared, but honestly, there’s not much you can do about it. Most people are not likely to share a link from an email, especially if it’s something that they took the trouble to sign up to receive.
How do I sign up bro!!
Thanks for your interest. You can get started here:
Hopefully I’ll see you in the members area soon.
Let me know if I can ever help with anything along the way.
Hi John I paid 147 and subscribed with email and all the login info but don’t have access to anything what is the problem? What am I doing wrong? Let me know ASAP I’m getting very frustrated that I paid this much money and am getting no direction. I can’t figure out if I paid for a package in the mail or what is going on. Thank you
Thanks for your order and sorry for any confusion. It looks like my support team reached out to you shortly after your order, to make sure you get registered and get access to all of the content.
I just double-checked and it appears that you have since registered your member account, so everything should be just fine.
Please drop us a line to firstname.lastname@example.org if for any reason you are still experiencing difficulties at all.
Thanks again for your order. I really appreciate it!
I ordered your package for 147 was just wondering how long it takes to get all those things in the mail. Thanks
Hi John I’m very interested in your strategies and your program but my question is once I receive the package what other hidden costs are there to set up the links to sell music and also how much is it to host the Web page? Thank you for your time and talk to you soon
Thanks for reaching out. This is a totally fair question.
Like with any business, there are some tools that I recommend you use to manage your marketing and a few of them cost money. Just to clarify, these are NOT services of mine but rather third party services I recommend. I’ll break them down for your here, however you may already have much of this in place.
1) You’ll likely need to purchase a web domain (even if you already have an existing website.) Web domains generally cost about $10- $12 per year, so that’s a small expense.
2) Secondly you’ll need a typical web host. The one that I recommend in the course is only $8.95 per month (with a discount for purchasing the whole year). Just as a side note, a lot of artists confuse this with site-builder platforms like Bandzoogle or Host Baby. These are not typical web hosts and are very limiting in terms of granting you access to the server and the ability to upload files and customize your site. You will ideally want to have a traditional web host to use the MMM template that is included in the course and to be able to follow along with the lesson plan.
3) The third ongoing expense is the autoresponder service. This is the mechanism that allows you to collect subscriber email addresses and send out both pre-scheduled emails and real time broadcasts> It’s probably the most important tool you will need and it starts at $19.95 a month (for up to 500 subscribers). In the course I give you a link that will get you a $1 trial. This cost will increase slightly as you hit higher subscriber number milestones. However because your money is going to come from people subscribed to your autoresponder, this expense is easily offset by sales.
The only other additional expenses you’ll likely ever come across, are any additional marketing tools/services that you might decide to purchase, as well as any budget you may have for advertising. However the goal with MMM 3.0 is to get a return on your investment, which means earning more than you spend in advertising so all of these expenses are potentially off set by earnings, though that will of course depend on the performance of your campaigns.
Hi John, How many songs do you suggest having before starting this course? I’m currently working on an ep. Thanks, Elliott
While you definitely want to have something like at least an EP to offer for sale, in order to start this process, you technically only need a song or two for the purpose of helping you build your list.
With one song or two you’ll have enough to offer on a squeeze page, so that you can start building up your list and cultivating a relationship with your subscribers. Eventually you would make them an offer to buy your EP, until you’ve got something a bit pricier to offer. I only bring that up because it’s just as much work to sell a $6 EP as it is to sell a $12- $15 album, so you might as well go with brings you the highest profit margin.
Let me know if I can ever hep with anything else.
I’ve checked out your videos and listened very carefully to what you say, and I really like how you come at the business of marketing music. It all makes sense. I wish I could buy MMM3.0 right now but its going to have to wait until our (heavily stressed) credit card rolls over to next month..! Mainly due to paying for a promo company to organize our various launches over the next three months.. and an *ouch* is appropriate here..
Shame I wasn’t aware of MMM before this, although professional promo probably needs to be part of the budget whatever, initially and maybe periodically I guess.
Part of the reason I am prepared to put my trust in you is because of the sophisticated way in which you have marketed your own product here – you clearly know what you’re doing because I’m not easy to sell to!
Catch you soon,
Drew Ford (Swamp Lightning)
Thanks for your comment. Happy to hear this all resonates with you.
While paid promotion is something I’m definitely a fan of, you need to have a way to not only measure your results in order to know your ROI, but you also need to be able to take advantage of any traction you get from such a promotion. That’s why I recommend people try to steer all of their traffic to a squeeze page, where you can begin building a responsive email list, which is a real asset for an artists.
Thanks again and let me know if I can ever help with anything at all.
I am ‘only’ a songwriter, trying to get my music heard. Do you think you program applies to me?
Thanks for reaching out. It’s hard to say really without knowing more about what you are trying to do. If you are recording and releasing songs yourself, then yes, the course was created with this scenario in mind.
However if you are a composer trying to sell your songs to other artists, while the process might have some similarities to selling music to fans, the strategy is not going to be specific enough for your needs in this case. Unfortunately marketing compositions to other artists is not something I focus on, nor do I have any expertise in that situation.
thanks for the video! i’ll be a member soon:)
I am looking to get that next month however I am also interested getting it a website like yours how do I DO IT PLEASE?
Thanks for reaching out.
When you purchase MMM 3.0, not only do you get access to the members area to learn the strategy for selling music online, but I’ll also furnish you with a WordPress theme template that includes all of the templates you’ll need to execute the strategy and even have an “official” website too.
All of the installation and set-up is covered inside the course, so you’ll be all set, once you go through the corresponding lessons.
Thanks for your interest. Let me know if I can ever help with anything else.
I am interested in your product looking to get it next month however i am also interested in having an official website something like you one how do i do it? or do I have the option there?
I’m considering signing up for MMM 3.0 but I’m concerned about access to the course time-outs, etc. I have a crazy schedule and might not be able to devote time to the course all in one week or even a month.
Also, a couple of comments. At one point in this latest video you refer to the new course as MMM 2.0…also on the video of the squeeze page there’s an extra name in front of “ELTON JOHN”. 😉
Thanks for getting in touch. With MMM, there are no limits on when you may access the members area. Once you are registered, you may login ant any time and go at your own pace with the course. Plus myself and my support respond to all support requests within one business day, to help keep you on track when you get stuck along the way.
Thanks for the heads-up about the typos and such in the video. I appreciate it. I tend to crank out content so fast that I make a lot of little mistakes like that.
Hey John question for you. If our band already has our own website (powered by WordPress) and we buy MMM 3.0, will those squeeze page templates be able to be integrated into our existing website? Do you explain how to do that? Same question for powering and distributing the free downloads we offer through the squeeze page. Can this all be integrated into the website and do you detail this so it’s something a layman could set up? Many thanks in advance for your response!
Thanks for reaching out. Great question.
In short, yes, you could simply activate the wrodpress theme template on your existing wordpress site. However, that will change the look and feel of your entire site.
What I usually recommend for musicians who already have an existing “official” website, is to pick up a second domain, install wordpress on the new domain, and host the MMM Theme Template and squeeze page there.
This way you can drive all cold traffic to the squeeze page, with no distractions from your official website. This allows the squeeze page to do it’s job of converting your cold traffic to new subscribers, without giving them a bunch of other links to click on, leading them away from the goal of getting them to sign up.
Once people sign up to your list, you can then use your existing website to help build that relationship with your new subscribers.
Then, if you want to use the sales page template, you could just send people to the sales page on the new domain site, or forward a link from your official website to the sale page on the second domain.
Great Vid John, Thanx for the Intel. Will def implement these strategies and Squeeze page when our Campaign is ready to launch.
Great Tai! Glad this all seems to resonate with you. Good luck with the upcoming launch.
Another great way to ‘squeeze’ people is to simply hold a $99 guitar (or something to that effect) give away for downloading your free tracks. Be sure to require an email address for the download. After 3 months pick a winner. People love free shit! Post the contest on social groups that are relevant. As for the word press press, there are much easier sites builders out there that are as easy as making a MySpace or FaceBook page. Still, Lots of great knowledge here for sure.
Steve here from MMM Support.
Sure, anything that you think you can do to help conversions is great. However, because that seems to be a contest of some sort, you need to make sure that you are following laws that govern contests, for your state.
Because state laws regarding contests vary, MMM 3.0 does not recommend your approach. However we do agree that contests can certainly help you with fan engagement.
Best of luck and let us know if we can ever help with anything else.
I know many artist who use this approach, very famous ones too. I subscribe to Premier Guitar and they send me contests every week. What ever the laws maybe I’m sure it’s not that difficult. My music is instrumental rock guitar and most of my fans are guitarist so for me, pedals, strings etc are a no brainier. But say your sound is like AC/DC, hold a drawing for an AC/DC box set or if your sound is Alt Country, have a drawing to to win a Garth Brooks box set or tickets to a show. You get my point here, you have to give to get. Give away something your target fans would really like and all one needs to enter is an email address. When someone downloads the free 2 songs from my site (Bandzoogle) they enter their email address which automatically adds them to the mailing list. I’m no lawyer but as far as I know It’s only illegal if a purchase is required which makes it gambling. Anyone can enter and by doing so they get the two free songs so with that angle everyone’s a winner. You have to spend money somewhere. I’ve spent money with Google Ad words and FaceBook and I can tell you they do not work. Save your money! My catalog has always gotten 8 out 10 reviews by some of the best music review portals in the business. Even with all that press it still doesn’t funnel people in BUT giving away shit for free absolutely does. If you’ve got a budget of say $200.00. That can go for a full quarter with a give away. Make a YouTube video and share it with all the social groups on FaceBook that would be interested in the prize. Using my example above, there are a zillion AC/DC groups what would LOVE to win something like a nice box set and in the meantime being turned onto your sound and within that 4 month raffle window you can do the Interest, Desire and Action portion of the sales approach. I’m in NH. I’m also endorsed by Jet City Amps, SIT string and InTune picks. Enter your email address, you’ll instantly get the two songs for free and come the end of April 2014 you could win a Jet City Pedal, a case of strings and a gross of picks. It costs me under $100.00 and I’m betting my list will grow exponentially when I launch in a few weeks. I will look into the gaming details for here in NH, we’re pretty free up here, freest state in the country. I’m sure it’s not that big of a deal and the results will be much better than say a Google Ad campaign.
Here it is. Very simple. http://doj.nh.gov/consumer/sourcebook/prizes-sweepstakes.htm
Great! As long as you know all the details then definitely run with your strategy. Just do so at your own risk. I’ve looked into contests in the past, and there are pretty strict laws governing sweepstakes. Any contest that is not merit based can get you into some serious legal trouble. When I last looked into doing it legally, I was quoted $5,000 from a lawyer to draft the wording. So I skipped it.
But like Steve mentioned, we agree with you that offering things for free on the front end is much easier than trying to sell right away.
However we do not agree that Facebook and Google paid ads do not work.
Facebook ads are really quite effective and possibly the fastest way to get consistent traffic to your site. Having worked with thousands of artists, I can tell you first hand that FB ads in particular can be very profitable. That said, you can certainly lose money as well if the campaign is not optimized correctly.
Most people find that they are unsuccessful with Facebook ads when they are simply trying to target visitors too broadly and only have one free offer for all traffic, as apposed to custom copy for each demographic.
Tighten your ad targeting to smaller groups and come up with free offers that speak directly to each respective group and your results should improve.
However, a contest is also a great idea. Just make sure you cover yourself legally.
Best of luck with everything and let us know if we can ever help with anything else.
Hi John, thanks for chiming in here. You brought up some very valid points and yes one does have to be careful. I did some digging. That price you got from a lawyer of $5000.00 is for a from scratch drafting. I figure there must be a standard legal sweepstakes form one can license and low and behold I found RocketLawer.com. They ask you a few simple questions and a legally binding sweepstakes contract is available for download for just $39.95. It cover the whole USA. It’s very simple! As for the FaceBook stuff. I’ve tried it several times. My music was directly targeted at Satriani, Vai and Jeff Beck fans. I got a few email addresses but that it. Maybe I did something wrong, I don’t know. I also teach music and ran a Google campaign for a month. It was targeted at my tri-town area. When the campaign reached the last few days only 30% of the click through were used up so Google then decided to burn through the remainder NATIONALLY. Obviously advertising for guitar lessons in Kansas isn’t gonna do me any good in New Hampshire. I felt robbed, I really did. I won’t spend money on those site ever again. This is the same reasons company’s such as Ford and GM pulled out of FaceBook. There ads are ineffective. I read somewhere in a music blog, trying to sell music on FaceBook is like trying to sell music at the diner table during Thanksgiving dinner. People simply don’t wanna hear it and get pissed if your too aggressive about it. It might be a good way to get the word out of a live show in specifically targeted markets but as for selling new music, not a good idea. People simply don’t discover or purchase music that way. When I think about how I personally purchase music or find new artists I can say never once was it because of a FaceBook or Google ads. It’s usually because I’ve heard it somewhere, in a store, on the radio or on TV. It’s an extremely tough situation. I too have an album out on Locomotive / WMG but the industry has become so fragmented that it’s next to impossible to sell music. I read in Digital Music News just this week music supervisors are blown away that they still have to pay for music and feel artist should be paying them. I’ll quote the manager of Nickleback; when you go to an ice cream shop and they have vanilla and chocolate you choice is pretty simple but if there are 50,000 flavors you stare at the menu until the desire for ice cream fades. Back in the day there were maybe 50 bands in each genre, you picked the ten you liked and bought those records. Now a days there are 50,000.
Cool, glad you found a suitable alternative.
As far as Facebook ads, Ford and GM pulled out because Facebook is not effective for selling cars. It just isn’t. Their approach to advertising is a branding approach, which is not what I teach, frankly because musicians don’t have the kind of money it takes to last very long with that approach. Not to mention, you can’t effectively measure your results with that approach.
I also don’t recommend selling music from Facebook ads either. I recommend using the ad to drive people to a free offer, in exchange for them signing up to an email follow-up list.
The email follow-up is where you build interest and desire for your music and then eventually you ask for the sale. Ford and GM have never tried that. Nor would it likely work when selling cars. Selling music following the approach I recommend relies heavily on the relationship you build with your subscribers, as opposed to trying to build up so much exposure, via radio and print ads, that you eventually reach a tipping point in the market, where folks think of your the next time they are purchasing music.
Most indie musicians don’t have the funds to ever reach that tipping point. Apparently neither did Ford or GM, even though they are already household names. In other words, there is no direct response selling going on, the way that those big brands tried to use the ad platform. Instead it was just an awareness commercial, where you hope people do something. It doesn’t really work well.
And just a note about those affordable web-contracts… They can often get the job done, but any lawyer you talk to will fill your ears with horror stories about clients who ended up paying thousands of dollars to untangle a mess that was caused by a templatized contract. It’s really up to you in terms of the risk you are comfortable with.
All the best.
John…. I received the new vid..thank you my bruddah…I will be in contact with my son about all this… I will be backing you all the way…this is the the way to market them…you will be hearing more…and when I get their link done I will send it your way…lol just cuz I would like you to hear….you hear alot im sure but..what the hell…one more..lol talk to you soon
Cool, hopefully they will be open to the approach.
Sure, I like hearing new stuff. Send it along when it’s finished. I’ll take a listen.
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