At the heart of Music Marketing Manifesto is the concept of what is often called “direct response marketing”. Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable.
My preferred method of soliciting that response is via email. It’s cheap, easy, scalable and effective.
If you’re a Music Marketing Manifesto member, or if you have even gone through any of my free training, then you know what a big fan I am of companies like Aweber. I’m not going to beat the point into the ground, but if you are not using a reputable autoresponder company then you are almost certainly experiencing a deliverability rate that is not as good as it could be.
If you’re not familiar with Autoresponders then you can learn more about the company I use here.
I’ll talk about why Aweber is relevant to text messaging in a sec.
With that out of the way, text messaging, or more specifically “mobile marketing” is an emerging platform that can’t be ignored. Furthermore, in many respects it’s the perfect medium for musicians.
Perhaps the most significant factor with text messaging is that the open rate of each message is nearly 100%. After all, who doesn’t click the tab on their phone when a message comes in.
Email on the other hand is another story. Open rates tend to average between 10% – 40%. That’s a significant portion of our hard won leads who are not even bothering to read our emails.
Another great thing about text messaging is that it’s a great way to alert people instantly about real time events such as live shows, album releases and special promotions. Furthermore, it’s a relatively new medium which offers a lot of opportunities for those of us who get involved now.
But of course I can hear a lot of you asking… wait a second, first you tell me how important email is, now you’re saying it’s all about text messaging. What’s the deal dude?”
Well, the reality is that both are important. Email marketing is still king in terms of driving people to product offers. But text messaging offers some unique opportunities when it comes to promoting specific events.
This gets into some of the psychological aspects of marketing but another thing worth mentioning here is that connecting with your prospects in multiple mediums can really enhance the relationship. But I digress…
So how can you integrate mobile marketing into your existing email marketing campaign?
There’s a pretty cool new service named Call Loop. Thankfully Call Loop Integrates directly with Aweber.
What that means is that you can simply add a field to your opt in form (click of a button) and provide people with the option of including their cell phone numbers. Aweber communicates behind the scenes with Call Loop and when someone signs up to your mailing list they are simultaneously signed up to your call loop text message list.
Call Loop itself functions very similarly to Aweber in that once someone signs up they are entered into your text message autoresponder series and you can send them preprogrammed text messages set to any interval you want. You can of course also send out real time messages which is where the real value is for something like mobile marketing.
Another nice thing about Call Loop is that it’s a free to sign up. You pay only .05 cents for the messages you send. I think a lot of musicians on a tight budget will appreciate that.
I have only recently signed up with Call Loop, so I’m still testing the service out. It’s just a nice, simple and cheap solution that I thought was worth passing on. There are certainly other SMS marketing solutions out there however when I emailed the owner of the company I heard back within 15minutes and he offered me his cell phone number. So you gotta love that.
To create a free account with call loop click here >>>
To illustrate how this works, here’s what I want you to do now…
Enter your name, email and cell phone number in the fields below. In a few days I’ll text you a special invitation to a free webinar I’ll be holding on even more ways to use text messaging to promote your music.
This is something you want to get in on now before everyone is doing it.
Enter your digits now to get the invite.
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Mobile marketing is something that is honestly very new to me. I’m testing a number of things as we speak and will share info as I get it but I’m finding the possibilities to be very intriguing.
Help me brain storm some ideas…
If you have any experience using text messaging to sell albums or promote events, I want to hear’em. If you have any questions about the process or other aspects of mobile marketing I want to hear those as well.
Ciao for now.