June 2, 2011
I try to avoid ever writing anything when I’m in a “mood” but today is a bit of an exception… Here are 3 ways to absolutely guarantee that you will fail as a musician. No musical legacy, no limousines, no fancy house. Nada! Just follow these steps and you will almost certainly get to spend [...]
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April 29, 2011
At the heart of Music Marketing Manifesto is the concept of what is often called “direct response marketing”. Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. My preferred method of soliciting that response is via email. It’s cheap, easy, scalable and effective. If you’re [...]
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