Selling More Than Adele With MMM?

Posted on March 23rd, 2016   Comments: 17

Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]

I’m So Bored Of Hearing About How Nobody Buys Music Anymore…

John Oszajca Pulling his hair out

Posted on October 26th, 2015   Comments: 75

As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE! […]

Your Guide To Music Licensing – Podcast Episode # 18

Ali Handal

Posted on September 9th, 2015   Comments: 12

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

JO on the Cath Vincent Show

John Oszajca on Cath Vincent Show

Posted on July 22nd, 2015   Comments: 14

I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

Facebook Lead Ads – Game Changer?

Facebook Lead Ads

Posted on June 29th, 2015   Comments: 19

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

How To Schedule Facebook Posts And Twitter Tweets For Free

Posted on May 24th, 2015   Comments: 14

In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]

The Most Important Tool In My Music Marketing Toolbox (NEW FEATURE).

Posted on April 13th, 2015   Comments: 9

I’ve said it before and I’ll say it again… The most important tool in my music marketing toolbox is my email management client. Your email list is your primary asset as a professional musician. You can have dozens of amazing songs up your sleeve, but sadly those songs won’t do much without an audience you […]

How to Land A Sponsorship For Your Band – Podcast Episode # 17

sponsors written on blackboard

Posted on February 18th, 2015   Comments: 11

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]

Spotify: Helping Or Hurting Independent Artists?

Spotify monster

Posted on December 11th, 2014   Comments: 26

  A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […]

Here’s How You Release The Number #1 Blues Album In America

Posted on October 15th, 2014   Comments: 16

  Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the […]

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