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How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

August 5, 2014

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The New […]

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This Royalty Check Look Familiar?

June 4, 2014

This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

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CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

April 28, 2014

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

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Neil Young Raises $6,225,354 on Kickstarter to Prove That People Still Care About Audio Quality

April 16, 2014

Neil Young hates MP3s. He thinks the songs on your iPhone sound like crap. So he started a crusade to bring the “feeling” back into music. Literally. He wants you to hear everything, just as it was recorded. So, he created Pono, a high-end digital audio system. Within hours of opening the doors on his […]

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Wu-Tang Clan To Sell Just ONE Copy Of Their “Secret Album”

March 27, 2014

One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […]

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A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

March 18, 2014

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […]

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