How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

by John Oszajca on August 5, 2014

The New Jacobin Club Band

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats.

The New Jacobin Club is a fiendish group of musicians, poets, painters and performance artists who have been entertaining and provoking since the mid 1990’s. The left-of-center nature of the band does a lot to address the concerns of many artist who believe that their music is “just too different to sell, using online marketing strategies”.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also find the Music Marketing Manifesto iTunes page here.

If you’d prefer you can also listen right here on the site. Just click the play button below. (Note*** For player controls please listen in iTunes)

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If you enjoy this episode of the MMM podcast then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear what you think about the topics discussed on this episode. What do you think about the success that the New Jacobin Club has had with direct to fan marketing? Still think no one is buying music?

{ 8 comments… read them below or add one }

Mike Baker August 7, 2014 at 9:26 pm

Nice one, John. Sounds like these guys are doing great and don’t need any help from me, however…just thought I’d say that I couldn’t find an easy way to sign up for their mailing list on their site or any of their web properties. Maybe they’re missing some easy subscribers that they could grab with a quick site update. Just my two cents.


John Oszajca August 7, 2014 at 9:53 pm

Thanks Mike. Are you referring to their content site? I believe they are driving traffic here: http://www.newjacobinclubmusic.com/

But I’ll pass on the info. Cheers.


Xerxes August 7, 2014 at 10:29 pm

For everyone who has been inquiring with me: opt in forms on our web properties are all advertised as “3 Free Songs,” not mailing list or newsletter sign-up. You are having trouble finding it because you want to be on our mailing list, where most of our cold traffic just wants to hear what we sound like.

The opt-in form at our web central was down for about 48 hours because of unfinished updates. It’s back now. You can opt-in for the free music and get our blogsite access at any of these places:

all our youtube videos from Jan 2014 on also have the link.
Many of the videos of our band you see were not posted by us, though.

hope that helps!


Paul August 6, 2014 at 8:14 pm

Wonderful listen. Thanks John for emailing me and sending me here.

Goes to show that niche can be a good thing. They’re even more niche than we are. I’m thinking of borrowing their idea of not saying “if you like so and so you may like us.” Good explanation by Xerxes.

We’re pretty niche and at first, I was afraid we’d have no market because our stuff is definitely not mainstream as we’d mix orchestral stuff in the middle of two Metal songs. But NJC explained that that’s a strength, not a weakness.

Very cool listen.


John Oszajca August 6, 2014 at 10:05 pm

Awesome Paul. Glad the interview sparked a few ideas. Cheers for listening.


Shane Jackson August 6, 2014 at 1:05 pm

When my PC is running again, and I have the money, I’ll buy the
MMM Program. I’ve been struggling for 8 months to get my poop


JARON DAVIS August 6, 2014 at 1:09 pm

It’s well worth it Shane, you won’t be disappointed!


John Oszajca August 6, 2014 at 7:08 pm

Thanks Shane, if you have any questions in the meantime, just let me know.

And Jaron… Really appreciate that 🙂


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