How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14
In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats.
The New Jacobin Club is a fiendish group of musicians, poets, painters and performance artists who have been entertaining and provoking since the mid 1990’s. The left-of-center nature of the band does a lot to address the concerns of many artist who believe that their music is “just too different to sell, using online marketing strategies”.
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And as always, I’d love to hear what you think about the topics discussed on this episode. What do you think about the success that the New Jacobin Club has had with direct to fan marketing? Still think no one is buying music?