As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert.
Unfortunately, targeting also happens to be one of the most difficult aspects of any advertising campaign. Many musicians simply don’t know who they should be targeting, and often when they do think they know who to go after, they simply get it wrong.
However, Facebook seems to be rolling out new features and tools almost weekly. Each feature unlocks new potential for independent musicians to get their music in front of fans, and sell music, tickets, and merch while generating a positive ROI (return on investment).
In this quick video I am going to share my NEW favorite Facebook advertising “hack”. This new feature will take much of the guess work out of targeting and get your music in front of people who are infinitely more likely to enjoy it.
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I hope you enjoy the video. If you have any questions please post them below.