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Learn More About
Music Marketing Manifesto 3.0!

Be sure to post any comments or questions below. I’ll answer as many as I can personally and if I find any common themes I’ll create special training videos just for you. More free stuff coming your way soon…..

– John Oszajca
Founder, Music Marketing Manifesto


  • luckmore says:

    i really enjoyed i cant wait to apply some of the tips have a great

  • Polly Morris says:

    Thank you for the Video. It was really clear and informative and came just at the right time for me. Marketing albums in the way you describe, really makes sense. I look forward to implementing it. (I rather liked the way you had demonstrated it rather effectively on me by getting me in in the first place…before describing how you had done it.) You also come across very well in the video.

    • John Oszajca says:

      Hi Polly,

      Thanks for your interest. Yes, I practice what I preach.

      One of the reasons I advocate marketing an album is because it’s just as much work to market a single, however there isn’t any profit margin on a single, the way there is with a whole album, coupled with an upsell offer.

      Let me know if I can ever help with anything else.

  • Oscar Falana says:

    Real good content! I will apply this technique as soon as I get my song mixed!
    And if it works the way I want it to, I´ll but the 3.0 verision.

    Have a great day!

    Best regards

  • robert james watson says:

    Love of Jesus be with you. God bless you

  • Kevin Cafua says:

    Great video John thank you. Very informative and to the point. Right now I’m working an exhausting full time job and looking for a way to shift myself out of there to focus on my music 100%. Given as I’m with Tunecore and have music on music websites such as NumberOneMusic, and Soundcloud, this seems like a great opportunity to learn how to engage the audience and make a living.

  • stephen walton says:

    I’m about to go with cd baby ,but am a creator & have trouble understanding all this.I admit I need help but don’t know where to start.Its very over whelming.

    • John Oszajca says:

      Hi Stephen,

      The first thing you’d want to do is use a strong squeeze page offer, to try to get people onto an email follow-up process. That way you can build a relationship with your subscribers and keep your music in front of them. From there you can send them to checkout through Cd Baby, or even on your own site, using Paypal for checkout.

      Let me know if I can ever help with anything else.

  • Hi I have entered the Soundsplash event it’s a major event 10-19000 people will be there.Please wish me luck thank you

  • Rochelle Khan says:

    Hi John I’m Rochelle I’m heading out to the SoundSplash Raglan event it’s a major event at least 10-19000 people will be there.Please wish me luck as I know I will need it.Thank You

  • Stephanie says:

    Thank you so much for this video. I can really use more help from you for my Daughter Award winning Hip hop recording artist Bad Girl Le’Le @goddessofhiphop

  • Pete Morten says:

    Thanks John, for the video. Bles you.
    Having cut 5 E.P.s, 1 Live album and 6 studio albums, with a new one coming out in September, I feel your gift of this information is a timely one.

    Ive chosen to start making real money at this, after 14 years in the business and over 10 years of extensive touring under my belt. I’ll let you know how I get on.

    Blessing to you and all my musician sisters and brothers, making music out there.
    Keep the faith.

    Pete Morten.
    (My Soliloquy)

    • John Oszajca says:

      Hi Pete,

      Happy to hear that this is all timely for you. I definitely appreciate your interest.

      Let me know if I can ever help with anything.

      • Pete Morten says:

        Thanks John, appreciate the reply. Well I’m going to study the information, you’ve laid out very succinctly, in this overview, a few more times, to better grasp the concepts.
        I’m going to seriously consider picking up your 3.0 too.

        I guess it just comes down to confidence, confidence to be a “business man”.
        Most musicnas doubt they can be business men, I know I’ve certainly felt that many times, over the years, and thus have shied away from it.

        This will give me the courage to engage that fear head on.


        • John Oszajca says:

          Hi Pete,

          I can completely understand that the transition into the business side of things is sometimes a daunting one. However through experience and taking things step by step, you’ll realize that this approach is more about relationship building with real people, rather than becoming a pushy or aggressive sales person.

          Let me know if I can ever help with anything else.

  • Dear John,
    Thank you for this great information! I play jazz on the electric harp and have 10 CDs
    with my music partner that is our bassist/producer . I have now started publishing my jazz arrangements and compositions for harp ensembles and can’t wait to use this business model. I appreciate you sharing this with everyone.

    • John Oszajca says:

      Hi Cindy,

      Thanks for your interest! I’m happy to hear that this approach to marketing seems to resonate with you.

      Let me know if I can ever help with anything.

  • hi john love to get your help with my music.
    can you work with me?

    • John Oszajca says:

      Hi Anthony,

      Thanks for your interest and for getting in touch. Unfortunately I don’t typically work one-on-one with artists, simply because I feel that I can be more effective working with artists in groups, through my various programs. That said, I’m happy to try to answer any questions you may have via email. Feel free to get in touch at


  • Bryan says:

    Hello John,

    Thank you for posting this video. My name is Bryan and I am with Rock ‘n’ Rowles Management. I need to speak with you, and I know you are a very busy person, but I feel that the manner in which I need to speak with you about can benefit both of us.

  • Johnny Rossa says:

    Thanks for the insight John!

  • Melinda Neal says:

    My CD will soon be made, after we go into the recording studio. Does it help to go into a well known studio with a name, verses a less known one? Can that help with your own selling of your own originals songs & CD’s? And I thank you for your music biz advice!

    • John Oszajca says:

      Hi Melinda,

      Thanks for reaching out. You’ll definitely want to have something of quality to offer. The level of quality is obviously going to rely the budget you are working with, as well as the ability of the person recording you.

      In this day and age you can get a high quality recording on a much smaller budget than would have been needed before digital recording was as widespread as it is today. It still really helps to have someone who really knows their stuff from the engineering aspects of recording. It doesn’t hurt to work with a producer either, if at all possible.

      Let me know if I can ever help with anything else.

  • So I’m not an artist but wish to be in on this marketing business for the sake of close local bands from the Houston TX area..would it be more or less marketing promoting for me to do the leg work for these local bands I hAve for friends?? I want to help these guys bc it’s at A standstill here .we don’t even have a radio station so I was thinking of starting a podcast myself here in the south for the bands that need promoted..what do u think???

    • John Oszajca says:

      Hi Vanity,

      Thanks for your interest. Once you get the funnel set up, then you can take advantage of some automated processed, such as delivery of free/paid tracks and email follow-up, that you’ll really just need to monitor, to make sure the funnel is converting for you. This will definitely help you to save time on marketing, as well as give you a snapshot of where things might need improving.

      When it comes to the content of what’s being shared with the subscriber base, the artists themselves are really going to want to have a hand in creating it, due the need to reinforce the relationship and sense of tribe that is shared between the artist and their subscribers. This will help them sell effectively. The relationship building aspects help artists have influence over their subscriber’s decision to buy.

      While podcasting isn’t covered in the MMM 3.0 course, it can be a great way to get your subscribers together and engage with your content.

      Let me know if I can ever help with anything else.

  • naomi says:

    i want to know more…
    from nigeria

  • AMAR TAFT says:


  • Canile Griffiths says:

    I have a new single
    Am Great1.I would like u to help me

  • Ken Tucker says:

    I have lots of music but I’m so technically inept that I’m afraid I won’t be able to comprehend the subtle details of this course.

  • Ken Tucker says:

    I’ve got lots of music but I’m so technically inept I’m afraid I may not be able to comprehend the details of this course.

    • John Oszajca says:

      Hi Ken,

      Thanks for your interest. Yes I can completely understand being hesitant to take on the technical aspects of setting up an online funnel, however at this stage you might just look over the strategy, to see if it resonates with you.

      Let me know if I can ever help with anything else.

  • Phil Arnold says:

    Hi, thanks, I hope this works, it sounds simple or maybe I’ve got it slightly wrong lol (I hope not). My worry is I’m not great with the internet, would you be able to check these songs out for me to see if I’m ready to take your steps? Many thanks

    • John Oszajca says:

      Hi Phil,

      Thanks for your interest. The best criteria to have, to know whether you are ready to move forward with this process, is if you have an album to sell and if you’re willing to give away a few tracks for free, in order to get people to sign up to your email list.

      I say album because it’s just as much work to sell an album as it is to sell a single, so you’ll want to go with what’s going to give you the best chance for return on investment. Also, it can be tough to be profitable with paid advertising if at the end of your funnel, you’re only selling something with a really low profit margin, like a single.

      Let me know if I can ever help with anything else.

  • jadey` says:

    What app do i set up to recieve money for sales on?

    • John Oszajca says:

      Hi Jadey’,

      Thanks for your interest. Technically speaking, you can use any checkout service you’d like to use. However it’s beneficial to use one that integrates with your autoresponder, so that you can automatically send out the download links, while keeping your customer list(s) organized.

      In my course I recommend using Paypal, partly because it does integrate, but also because the transaction fees are affordable for most independent artists.

      Let me know if I can ever help with anything else.

  • ManeTane says:

    To be seen as genius…….is to uncover and tear away confusion revealing the simplicity of some thing that was previously accepted as being complex. Im thankful for your shared knowledge.

    continue to bless.

  • Bruce Hanks says:

    This was very informative and a great way to approach selling music and other things. I will be in touch with you about 3.0

    • John Oszajca says:

      Hi Bruce,

      Great! I really appreciate your interest and I’m glad to hear that this approach resonates with you.

      Let me know if I can ever help with anything else.

  • Ilias says:

    Hi, Jon !
    Thank you for your response .
    I’m also an artist and I have tons of drawings and paintings .
    Do you think this stragedy would also work to sell original artwork or prints to large amount of people.
    That would be awesome!

    • John Oszajca says:

      Hi Ilias,

      Yes, there is much ability to crossover into other markets with this strategy. Your approach to the market will change a bit, but the fundamentals for selling are going to be consistent with trying to sell music.

      Let me know if I can ever help with anything else.

      • 1thousand216 says:

        Hi I’m bone thugs in harmony nefew are you looking for any artist

        • John Oszajca says:

          Hi 1Thousand216,

          Thanks for your interest. If you are asking in the sense that you are an artist looking for representation, unfortunately that’s not a service I offer. I offer informational materials on successfully selling music online and don’t often work one-on-one with artists.

          Let me know if I can ever help with anything else.

  • Dee says:

    Looking to be very successful in music. I don;t have a music web-site.

  • Iliast says:

    Hi, John!
    I recorded 4 albums and working on making a fifth one now. But it’s mostly in Russian ,couple of songs in English . I wonder if your stragedy work for music in not English songs.
    Please let me know .
    Thank you.

    • John Oszajca says:

      Hi Ilias,

      Thanks for your interest. Yes, this process will work across different languages because it is based around building a relationship with the people who are most likely to buy your music. You’ll be talking to them exactly like you would be with a friend.

      Crafting compelling messages and offers can be done in any language. The behavior of both buyers and fans doesn’t change much across different languages.

      Let me know if I can ever help with anything else.

  • Steven Siegel says:

    Truly a well presented starting point for any one trying to get there music sold and keep most of the money, besides all the normal avenues of marketing you mention. I will be checking into it further in the future. My goal in the near future is to start a recording studio for people I no and my own music. this will fit into that very well.
    The music business is a tough one or should I say of the past. I grew up around it , my experiences has not been a well balanced one. It at most is a one sided avenue of desire with no business back ground to get through the business end of it.


    • John Oszajca says:

      Hi Steven,

      Thanks for your interest and your comment. I’m happy to hear that his approach resonates with you and I hope it helps you have a bit more control over the business side of it all.

      Let me know if I can ever help with anything.

  • De Lauren says:

    Thank you so much for providing worthwhile knowledge and information! Looking forward to taking the course and implementing the lessons! 😀

    • John Oszajca says:

      Hi De Lauren,

      Thanks for your interest. I’m happy to hear that this all resonates with you. Hopefully I’ll see you in the members area soon.

      Let me know if I can ever help with anything.

    • Cobaby says:

      Hello my phriend, name is corey indie label owner, wit 3 artist, man ty very much for this info, been around 6 years n made no money at my breaking point, so any information that free is an blessing.anymore help would be greatly appreciated, blessing to u n ur phamily

  • Andy Taylor says:

    My name is Andy Taylor and would love to go forward with buying your 3.0 but just short on money. I have won two GMA awards in Canada this year and I have two albums just sitting there.
    Do you think a guy like me, that doesn’t have internet suave could use your program. Will it give me all the tools I need?

    • John Oszajca says:

      Hi Andy,

      Thanks for your interest and for getting in touch.

      The MMM 3.0 course is designed so that you’re literally looking over my shoulder as I walk you through the set up of everything. This makes even the tech stuff relatively easy to follow and if you ever get stuck, you can always get support in the comments beneath the lesson you are working on, or by contacting us via email. we respond to all support requests within a business day.

      As far as the tools you’ll need, there are certain tools/ services you’ll need in order to set everything up properly. These services are not mine, but third party services that I recommend.

      Let me know if I can ever help with anything else.

  • Pat Patterson says:

    Is your program a basic step by step, step 1-step 2, day 1 -day 2, what to do? If so that is exactly what I am looking for. I am a huge believer in the internet and am looking for a program to try. Yours always seems to be the best.
    Please let me know!


    • John Oszajca says:

      Hi Pat,

      Thanks for your interest and for reaching out.

      Yes, the MMM 3.0 course walks you step by step through the set up of a working sales funnel for your music. Each lesson leads to the next and you’re literally looking over my shoulder as I walk you through everything.

      You can login when it’s convenient and work at your own pace. Plus you can get support right there in the comments sections, beneath the lesson you are working on, or you can reach out to my support team at . We respond to all support requests within a business day, to help keep you moving along the process.

      You can find out more about MMM 3.0 here:

      Please let me know if I can ever help with anything else.

  • I have been in marketing IE Sales manager @ an auto dealership and I believe this funnel system will work great for musicians! I will keep you posted

    • John Oszajca says:

      Hi Todd,

      Thanks for your interest. It’s nice to hear that this approach is familiar to you. I’m glad that it resonates with you as well.

      Let me know if I can ever help with anything.

  • Thembinkosi says:

    I need a proper business plan as an independent musician, can you help me?

    • John Oszajca says:

      Hi Thembinkosi,

      Thanks for your interest and for taking the time to check out the video.

      As I present in the video, I strongly recommend that artists begin to build a responsive email subscriber list. For one it allows you to cultivate a real relationship with your subscribers and influence over their decision to buy, but also because it allows you to keep your music in front of people.

      People buy from independent artists differently than they do major acts. They buy from major acts based on name recognition and market saturation, whereas they buy from independent artists because they want to support your career. Having a list of email subscribers to build that relationship with will help you to sell.

      With this strategy, your sales numbers will be in direct proportion to the size of your list. You can learn more about the MMM 3.0 course here:

      Let me know if I can ever help with anything else.

  • Thembinkosi says:

    I have completed a jazz album, i just want to know the best way to make sure that it sells well? Because, already, i have played in some few clubs and people were demanding for it can you guide me on this as i am an independent musician and need a proper business plan?

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