Click Here To Learn More About Music Marketing Manifesto 4.0!


Be sure to post any comments or questions below. I’ll answer as many as I can personally and if I find any common themes I’ll create special training videos just for you. More free stuff coming your way soon…..

– John Oszajca
Founder, Music Marketing Manifesto


  • Tim says:

    Thanks for being so candid, honest and keeping it real…100

    Looking forward to the rest of the story

  • Please keep me posted

  • R. Christian Tucker says:

    That was great! Thanks John.

  • hey John. First off i just want to say thanks for all your work. I’m a underground local recording artist/ music producer who is really trying to get it popping, but I find myself leaping everywhere when it comes to trying to getting my musical work out as organized and on point as possible without all the fluff.

    I been investing, and putting projects together,as well as trying to better structure my online platform presence.

    So I will be working on taking the time to read and watch your videos more. i have music that is so ready for the people, but I just feel like I don’t have everything as setup and on point.

    I been working so hard on trying to have my operation setup like yours so I can have more time to take care of what needs to be taking care of by freeing up time to be able to. Again thanks for your time and work.

    And if you could could you check out my site and maybe send me some guiding tips on what I could do for and naught.Later.

  • Danny Goring says:

    Hi John

    I really appreciate what you’re doing in passing on all your hard earned experience to other musicians. I think many musicians struggle with the promotion and marketing side so your down to earth explanation is very welcome. I’ve got an album on Bandcamp. Could this be incorporated to drive traffic to my own landing page?

    Best wishes

    Danny Goring

    • John Oszajca says:

      Hi Danny,

      Thanks for your interest. Typically I recommend that artists sell from their own website, using Paypal for checkout.

      For one, you can customize the checkout experience, so that you can bounce people back to an upsell offer, after they complete their first order, but also you can take advantage of the integration with your email management service.

      You are certainly free to send people to checkout wherever you prefer, but the two reasons I mentioned for using Paypal will worth taking advantage of.

      Let me know if I can ever help with anything else.

  • Danny Draher says:

    Thank You for all the info!
    Danny Draher

  • Tom Hipps says:

    Hi John,
    I’m a full-time musician who ordered, and implemented, MMM3 about 3 years ago. I must admit, I didn’t sell a lot of music, but NOT because the system was/is faulty in any way. I did everything as directed (I love your comfortable teaching style), and I feel I did a good job of implementing the system. The pieces all worked well together. MY problem, I think, is that I didn’t put in the necessary time (or money) driving traffic AFTER the system was in place. Would you say that’s the main reason some individuals don’t have success with the program? That they implement the system, then expect it to somehow attract interest all by itself, with minimal followup?
    Well… either way, ya got me… It’s a couple hours before the discount deadline, and I’m just about to order 4.0 🙂 I’m excited to have another go at this!

    • John Oszajca says:

      Hi Tom,

      So sorry for the slow response. Been just slammed since the launch of MMM 4.0 and have been behind on a few emails/comments and am just seeing yours now. I see that you have since ordered MMM 4.0 since leaving the comment. Thank You!

      Yes, traffic is a crucial part of success with this type of system. If you are not driving daily visitors to your funnel, then you really have no way of assessing whether or not your message is hitting the mark with your audience.

      Thanks again and and all the best.

  • I will like to promot and sell my songs online.

  • Athena Burke says:

    It sounds like for this process, you create a one-page squeeze page website with no external links to capture emails. Would I also have a regular web site? I’m wondering about how that works. It all sounds really good!

    • John Oszajca says:

      Hi Athena,

      Thanks for your interest. Yes, you could either work from one website altogether, or use one domain for a squeeze page, while using your official website for building relationships with your subscribers, after they are on your list.

      The MMM 4.0 course provides you with a custom theme template for WordPress, which contains all of the various page types you need to execute the strategy. So you could either use it to build an entire site, or do what I just outlined above with two sites.

      Let me know if I can ever help with anything else.

  • Kevin Doucet says:

    Hi John. This sounds like a great product and opportunity. However, I have two concerns. First, I am blind and as this is a video course I am worried that I may not be able to gleam all the necessary information from the videos. Secondly, even though the early bird price of $147.00 is very reasonable, I live on a fixed income and putting my hands on that sum is not an option. Would you consider a payment plan? Your product sounds like what I have been needing to get me going with a music career and would love to take advantage of it. Thanks for reading my email and I hope you will consider this as a viable option. Sincerely; Kevin Doucet

  • Ger Madden says:

    thanks for the tip on the submitting less content on streaming. we getting less than “Pennies a glass” so why not try to drive interest to our site to get hard sales. I don’t see digital downloads happening much these days. is this worth it or just hard copy and streaming? we have a new album we’re finishing and wondering about options.

    • John Oszajca says:

      Hi Ger,

      Thanks for your interest. It doesn’t need to be a physical copy that you sell. You can sell a downloadable copy. It’s just that you definitely want to be selling whole albums from your own website, to you subscriber list, where you have some influence.

      Let me know if I can ever help with anything else.

  • Steis says:

    The first product I’ve purchased from you was Record Release Formula & now I’m pretty excited about MM4…I have an album mixed, mastered, sitting in plastic & ready to go…I’m really excited about this push I’m ready to embark on…John you are extremely knowledgeable & I’m very happy that a resource like yourself is available…thank you…I look forward to sharing my results with you

  • I’M not too sure this would work for me because the money is not out there like it use to be ,because I’m 80 years old and years ago there was more money then today’s life and even the some of the churches are hurting too that is here in pa. and I have been playing my accordion for 75 years but know I recorded A new Album in 2016 called Listen To God and I have already send out a lot of my albums to Radio Stations and you can check me out on you tub , thanks for your story It may sound good but

    • John Oszajca says:

      Thanks for watching the video Ernest. The best thing about a direct to fan strategy like the one outlined in this video is that none of the old rules apply. Age, sex, genre, album life cycle, are all concepts that don’t matter when you use a relationship-based strategy. Something to consider at any rate.

      Thanks again and let me know if I can ever help with anything.

  • Randy Thomas says:

    Hi John I signed up for early bird pricing for your program. Im excited about it.

  • Really enjoyed your video John. I am a little skint at the moment but will come on board when i start new job.I had a eureka moment earlier this year that was if i could get 3000 fans and find a way for them to invest £10 a year , that’s an income of 30000. This seemed a realistic goal over a three year timescale and filled me with optimism and purpose, rather than the depression and scatterbrain that results from being informed by the artists and strategies of the major labels.It looks like this course will be that way to get those supporting 3000 fans. Many thanks for doing a lot of the hard work for us XXX

  • MusicLuv to ALL eyes that see read and hear this. John what you hhave put together is great 🙂 In thisew aged music world, us Indies have had a real WAKE UP moment. You’ve put together something very easy for any musician willing to put in the joy and love towards what will be theirs and not a bosses revenue stream is AWESOME!
    Keep Doin Whacha DO!

    MusicLuv, The SC.

  • Hi, I am interested in the
    Program – I’m a young guy taught by old blues guys, have a very dedicated following, infrastructure in place BUT get I overwhelmed and don’t know what the heck I’m doing

    • John Oszajca says:


      Thanks for the interest in MMM. I can certainly understand the overwhelm. Recording and performing come naturally to musicians, but the marketing and business side of things is another story. let me know if you have any questions or if there is anything else I can help with. All the best.

  • Tod Hughes says:

    Would this work well with the sites from Hostbaby, built to integrate with CDBaby, or do we need to start over with WordPress, which would be a bit of a pain.

    • John Oszajca says:

      Hi Tod,

      Sites like Hostbaby and Bandzoogle are proprietary site builder platforms. As such, they don’t really have the flexibility to do much outside of what they are designed to do and they are not designed to give you access to the server, at least the last time I checked. To use the MMM WordPress template you would need to install WordPress. For people such as yourself my advice would be to keep your existing site (at least for now) and buy a cheap domain and hosting plan and build a separate Direct To Fan site for your marketing. I show you how to do this in MMM 4.0.

      Thanks for the question and let me know if I can help with anything else.

  • Ger Madden says:

    Its a whole new world out there trying to promote one’s self and navigate what people did do before and what they should do now. basically, my impressions is you are everything now and it’s all up to you. now if you play accessible music, It seems you are going to get a more fair shake then others. I don’t, but I don’t rely on being palatable. I do what I can when I Can and I can only give so much time, money and energy so as to not drain myself. I appreciate these videos and take the time to watch them so in any case I will be better equipped to handle/know what I am always up again. thank you.

    • John Oszajca says:

      Thanks ger, glad you enjoyed the video. I think that Independent Artists do really need to where many different hats these days. The good news is that I think there are more opportunities than ever before. I’d also add that I don’t think it matters if you make “accessible” music. If there is an existing audience out there in the world for he kind of music you make, you should be able to target that market and build your fan base. Because this is not a radio driven strategy, most of the old rules no longer apply.

      Thanks again and all the best.

  • Hi John,

    I signed up to MMM3 a while back and have not been able to dedicate the time to get it up and running. I did find that a lot of the videos were outdated which increased the time required to work out what the directions were trying to say.
    I guess an advantage with MMM4 is that it is up to date and there will not be many changes.

    Now I am in the quandry do I try and complete MMM3 or just start with 4.

    • John Oszajca says:

      Hi Matthew,

      While the interfaces of some of the platforms used in MMM 3.0 changed and physically look different, the processes and strategies are still the same and valid. Where they weren’t they were updated. And you also have the Q and A threads there in the members area if you are lost or need help. MMM 3.0 is still a valid and working strategy and all existing members will get ongoing support.

      MMM 4.0 is more than just an updated version of 3.0. While there is definitely a lot of crossover as the core strategy is the same, the path laid out in MMM 4.0 has evolved a bit and the course comes with different tools.

      You absolutely do not NEED to have MMM 4.0 if you are an existing 3.0 member. However like all new editions of products, there will be new aspects to MMM 4.0 I think you’d enjoy. Ultimately it’s up to you to decide if MMM 4.0 is right for you.

      Let me know if there is anything else I can help with.

  • Im surper impressed and believe mmm will help out my current marketing strategy as well.

  • Reginald Cameron says:

    Hi John I’ve got version 3.0 will I have to pay again for version 4.0 and if so how much does it cost because I don’t see no mention of cost in the early emails.

    Reg Cameron.

    • John Oszajca says:

      Hi Reginald,

      MMM 4.0 is an entirely new product and as such it will have its own registration fee. However, there will be a $50 Discount offered to all MMM subscribers on launch day and likely for a few days following.

      Let me know if I can help with anything else.

  • Hal Camplin says:

    Hi Jon
    Not sure what the additional benefits to getting version 4 are if you already have version 3. Please spell them out for me again- thanks

  • Lamont A Gentle says:

    Hi john
    I love the preview of your video how much is the whole sininar

    • John Oszajca says:

      Hi Lamont,

      MMM 4.0 will sell for $197. HOWEVER, there will be an early bird discount price of just $147. If you click the link below the video above you can get on the early bird list and insure that you have access to that discount. let me know if I cam help with anything else.

  • Wade Sprague says:

    What I see here is that I need to hire someone like you as I don’t have the time to. I respect you. You respect me.

    • John Oszajca says:

      Hi Wade,

      I really appreciate you saying that. However, while I do take on individual clients from time to time, it’s not really part of my business model at the moment and my plate is just too full for anything new. My best advice for any musician is to learn this stuff themselves so they can ultimately be in control of their own careers.

      Thanks for he interest and let me know if I can help with anything else.

  • Jon Chorba says:

    Super stoked about MMM 4.0! Can’t wait!

  • Francesco says:

    Hi John,

    It seems very Interesting!

    My name is Francesco and I would have a question.

    I don’t have much of my music published yet.. I am trying to build up network to perform covers as a solo performer in my living area at the moment. However I intend to release a few originals in the next few months.

    I was curious about how much music (how many songs) you suggest to give out for free in your marketing campaign in order to build up your fan networks before the last step of trying to sell your music?

    Btw, very clear video. Great job! Cheers

  • Great info. John !!!
    Thanks !!

  • Jamez Monroe says:

    Hi John,

    I had been following you for a while. Then I disappeared due to some reasons.

    So, I see that there’s a MMM 4 already, which is great.
    Would it make sense to start up with the MMM 4 before going through the MMM 3??….And if it would, should I still get me the MMM 3 (for a bigger success) after I’m done with the MMM 4?

    I don’t even remember what the MMM 3 is all about. How can I get a video about it?



    • John Oszajca says:

      Hi James,

      Thanks for your interest. With the upcoming release of MMM 4.0, that means that MMM 3.0 is no longer publicly offered, so your best bet would be to just get started with MMM 4.0, when it’s released in just over a week from now.

      You can find out more about MMM 4.0 at the following link:

      Let me know if I can ever help with anything else.

  • james says:

    does it work with mixtapes

    • John Oszajca says:

      Hi James,

      MMM is a strategy designed to help musicians sell their music, tickets, and merch directly to their fans without the need of a record label, radio airplay, streaming, touring, press.

  • Chris says:

    Hey John-
    So I get that there is no upgrade from MMM 3.0 to MMM 4.0. Do Inner Circle members get access to MMM 4.0?


    • John Oszajca says:

      Hi Chris,

      Thanks for the interest in MMM. The Insider Circle is a completely different product which was created to be a compliment to MMM and offer extended learning on the subject of direct to fan marketing, and as such each product has it’s own registration fee. Let me know if we can help with anything else.

  • Googz says:

    Sounds good John… looking forward to it…

  • Hey John! Excited to see this after having been a part of the original program.
    My question regarding MMM 4.0, will it address streaming and integrate that into the method somehow?

    • John Oszajca says:

      Hey Brett,

      Good to see your Face in the comments again. Been a while. Hope you’re doing well.

      While streaming will certainly be addressed, it won’t be incorporated because I don’t believe that it serves independent artists to release their entire catalogues to the streaming platforms. While there is a benefit to having a presence there (for purposes of engagement and album discovery) if your goal is to sell albums then making it available to your fans for free will certainly hurt your chances of making the sale.

      I realize that this flies in the face of so much of what you hear out there, but I think this is yet another example of independent artists copying what major label artists are doing because they simply don’t know what else to do. Streaming has it’s place, but it’s minimal in the Direct To Fan model.

      All the best.

  • John – My husband and I are musicians by night and very successful media marketers by day. We – like so many other independent artists – have struggled to get our music out there. We were exposed to your MMM 3.0 this year and couldn’t believe we didn’t make the connection between our day selves and our night selves. We spent so much time separating church and state that we literally hadn’t thought about letting our creative selves co-mingle with our business selves.

    We just turned our dining room into a MARKETING WAR ROOM and had the most fun planning the release of our next CD based on your course. Inspired by your recent monthly call with Ten Cent Tour, we’re going to resuscitate our first CD prior to launch to help build our fan base and connect with lyme disease sufferers. We have always donated proceeds from our first CD to lyme research because I am still fighting lyme disease after 8 years – which also makes it difficult for us to tour and play live as much as we’d like.

    You’ve really done a great job explaining the marketing funnel and applying it to the independent musician. We hope to be one of your success stories by this time next year.

    Can’t wait for the 4.0 version at the end of the month and new themes to work with! Stacey & Alan (AS IS jazz duo)

    • John Oszajca says:

      Hey Stacey,

      That’s really awesome to hear. And I know what you mean, It took me a while to make the connection as well.

      Sounds like you have a good story, a good cause, and a great understanding of this stuff already. Good luck and definitely get in touch and keep me posted on your results.

      All the best.

  • Sonny says:

    I don’t have my own website,i don’t have any idea how to even approach building a website,need help please!

    • John Oszajca says:

      Hi Sonny,

      There are many different platforms out there and each one has it’s own tools and tutorials. My advice would be to go with WordPress. In MMM 4.0 I have in depth over-the-shoulder tutorials on how to set everything up and everything is designed for people with zero technical experience.

  • Tom says:

    will MMM 3.0 members get a discount if they wanna upgrade ?

    • John Oszajca says:

      Hi Tom,

      MMM 4.0 is a completely different product and as such there won’t be an upgrade price (unless you ordered within 90 days of the MMM 4.0 release). However you still have access to MMM 3.0 and the support that comes with it. That said, there will be a special launch discount for all MMM subscribers and past customers. More details to come.

  • marana adams says:

    does it have anything to do with songwriting

    • John Oszajca says:

      Hi Marana,

      MMM is a marketing course, not a course on songwriting. But if you have recorded your songs and would like to make money from those recordings, MMM can help. Let me know if you have any other questions.

  • Julia says:

    Hi John!
    I’m just wondering – does this mean we need to get a new website to use your automation? Or can we use our own website along with your automation.

    • John Oszajca says:

      Hey Julia,

      Fundamentally, a person could use this strategy on any site and with a multitude of tools. Meaning, there are many roads that lead to the same place. However, as I cannot teach multiple versions of the same strategy I focus on creating the landing pages you will need in wordpress. If you are comfortable with website creation you could create your own custom versions of these pages. That said, my advice would be to build your site in WordPress, it will be infinitely easier on a number of fronts.

      Often, when people have an existing site that they are happy with, they will leave that site as it is and simply buy a new domain and a cheap hosting plan. This shouldn’t cost you more than $10/month. That way you can leave what you already have in place while you explore building a funnel. In time, and once you have discovered what aspects of the process are most effective for you, you can merge the two sites into one.

      Hope that answers your question.

      All the best.

      • Devora Clark says:

        I’ve tried WordPress b4 and didn’t get very far. Is this the free version? Seems confusing that there’s more than one version of WordPress.

        • John Oszajca says:

          Hi Devora,

          I know what you mean. It can be confusing at first. But both versions of WordPress are actually free. is the version of WordPress that is hosted by WordPress. Because they control the hosting everything is far more limited on this version of WordPress and its not flexible enough to do much more than run a blog (in my opinion). is the version of WordPress that you install on your own server (aka Website hosting) and as such you can do anything you want with the site and there are no limitations. This is really the only way to go in my opinion and you would need a self hosted WordPress install to use the MMM template and to set up a funnel like I have outlined.

          The good news is that this is extremely cheap, and in my opinion, easy to set up. In MMM I record the entire process so that people can just watch over my shoulders and follow the steps I lay out.

  • Ignacio Peral says:

    Hello there

  • Ihor says:

    Should I be as good in text writing (marketing copywriting) as in music producing to be able to create the good enough articles for the sales funnel?
    I mean that music is actually “my language” and I am not sure that I could explain the “advantages” (or something like that in “marketing” terms) of my music by words…

    • John Oszajca says:

      Hi, communication (outside of the music itself) is going to be pretty key for any musician trying to navigate things going forward, whether you use the MMM strategy or not. That said, it is not essential that you be a good writer. You can just as easily pull out your phone and communicate with your fans via video.

      But the main takeaway here is that, like it or not, you are no longer just a musician, you are a channel. In the days of radio driven success it was all about radio. Now it’s a multi-media world and as such, the content that makes up your channel needs to extend beyond just the music.

      That’s my two cents anyway.

  • Marc says:

    Hi John.

    One thing I struggle with is how to target Facebook ads. Had my eye on MMM for a long time, considering investing, but does it contain any ad targeting tutorials? I’ve seen you have a specific ad targeting workshop, but I can’t afford to pay for both that and MMM.


  • Ralph says:

    2 questions do MMM 3.0 members get 4.0 or do we have to purchase again
    Second question do you have an affiliate program for MMM

  • Mariea says:

    Hello John,

    I appreciate the information. You failed to mention what the course would cost.
    I’d prefer to know upfront. No surprises, even with the discount. What does MMM4 cost?

    • John Oszajca says:

      Hi Mariea,

      I usually don’t settle on the price until the final hours so I left it out of this video but the current plan is to sell MMM 4.0 for $197 with an early bird launch discount price of $147. Thanks for your interest and let me know if I can help with anything else.

  • Rick says:

    So how might this be different than pointing people to bandcamp, where they have to enter their email addy in exchange for a track download and then from there, staying in touch in the manner you recommend in this video?

    Also, how have metal bands whose audience is 18-34 done with your tactics? I know there’s been a lot of party-rock bands and folk/blues/jazz singers that have seen sales from this technique, but has anything more modern and, shall we say “hip”, done well?


    • John Oszajca says:

      Hi Rick,

      While you can trade music for an email address with Bandcamp, that is just a mechanism. MMM is a broad marketing strategy. Moreover, while Bandcamp is a great way to share and sell music, it is not at all optimized for conversions, nor does it give you the flexibility to optimize for conversions to anywhere near what is needed to pull off a strategy like the one laid out above. The strategy above is one that is focuses on optimization, automation, and copywriting driven direct response marketing. Bandcamp is a completely different thing. That said, I think it;s a great platform for people looking to share and sell music in that way. It;s just different from what I am persoanlly focused on doing.

      Regarding metal bands… I think what is “hip” would certainly be in the eye of the beholder :-)…

      But yes, I have heard from many metal bands that have done well with this strategy over the years. It’s all in the branding and presentation, and there is a lot of room for flexibility based on who you are as an artist and how your fans will ultimately respond to your presentation.

  • Max Millionz says:

    Thank you Mr.Oszajca.

    Max Millionz

  • Bob says:

    I got MMM 3 when it came out and was wondering if there was any need to update to MMM 4? Mostly for any of the new templates or tools you mentioned in the video.

    • John Oszajca says:

      Hi Bob,

      I sort of liken it to the iPhone… If you have the iPhone 7, you don’t need to have iPhone 8 when it comes out because what you have still works. However, the new version does have some pretty cool features that would be nice to have and so it makes sense for some. It;s kind of the same with the new MMM.

      Everything in MMM 3.0 is still valid and I will still be offering support in 3.0 for the next year. However, MMM 4.0 includes a new Website theme (that is compatible with your MMM site) that has many new features and is infinitely more modern. And while the core strategy is the same, many of the nuances to the approach have evolved. So it ultimately comes down to weighing out the cost/benefit of MMM 4.0 for you based on where you are at and what you need.

      Hope that answers the question.

      Thanks Bob!

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