Welcome to Music Marketing Manifesto 4.0

Welcome to the Music Marketing Manifesto 4.0 members area! Please watch the introductory video below to get up to speed.

In short, Music Marketing Manifesto 4.0 is designed to teach you a sound and proven strategy for selling your music in a profitable and sustainable way.

Music Marketing Manifesto is an advanced music marketing course. It assumes you already have an album recorded and mastered and are ready to start selling it. The course also assumes you already have a fundamental knowledge of many of the popular social media tools available such as Facebook and Twitter. However, if there are any areas that you simply don’t understand, use the comment feature at the bottom of each lesson. I will do my best to make sure that myself, or someone on my staff, answers any and all questions you might have about the process.

There are no magic bullets out there people. Every artist is different and results will vary significantly. By following the steps in this course you are not guaranteed any specific income or results. That being said, I personally use the techniques in this course, and have worked with thousands of artists in various capacities over the last few years. And I can tell you from first hand experience, if applied correctly, the techniques you will find in this course really do work. So get to it!

Click here to go to the first lesson.

186 Comments

  • John says:

    Hey John,

    Diving in now…

    We’re of similar age and of similar musical experiences. I truly appreciate your honesty. I was an aspiring musician and recording engineer in 90s, 2000s – A&M studios and Fox. I would like to take my new project to the next level and plan on releasing content every six months with events at large rehearsal spaces/showcases twice a year in Los Angeles. I’m an avid listener and reader of Tim Ferriss, Seth Godin and Kevin Kelly (1000 true fans), so I agree with your methodology.

    http://www.themagneticsouth.com

    The Magnetic South has found their sonic niche by really striving for huge dynamic shifts. Dreamy, quiet and atmospheric one minute, then huge, heavy, stomping riffs the next. Patient, long-form arrangements and a complete lack of pandering are also part of the TMS musical mission statement.

    Thanks!

    John

    • John Oszajca says:

      Hi John,

      Welcome to MMM 4.0! I appreciate you picking up the course and I’m happy to hear that some of this strategy is already somewhat familiar to you.

      Please let me know if I can ever help along the way.

  • Sarah Martin says:

    Just signed up and ready to get started! I’m in the middle of recording my first full production CD and hoping this will give me good grasp on what it takes to successfully promote, sell, and develop my brand as an artist!

  • ahmad moussa says:

    cant wait to get started
    hope this works

  • Karen Grace says:

    Hey John/ Steve.
    Do you have any advice as to the timing of launching a funnel? I was thinking the new year (mostly because I’m not sure I’m going to be ready for christmas.) Have you ever noticed that sales go down in the new year- or maybe even up, in the spirit of new year discounts? And similarly do you notice that sales are better before christmas?
    Thanks,
    Karen

    • Hi Karen,

      Steve here. A lot of this comes down to how compelling the offer is, rather than the timing of it.

      That said, coming up with a special offer will work a measurable percentage of the time, and holidays are no exception to that.

      Again, your sales are in direct proportion to the size of your list, rather than to when the offer is made.

      Let us know if we can ever help with anything else.

  • Kevin Goetz says:

    It’s been several months since I finished the course, and the last three bonus lessons are still unavailable. Out of curiosity, any idea when they might be? I could really use the info on creating custom download buttons right about now.

  • Jamahl Wimberley says:

    Hey John, my name is Se’von and I am a Adult Contemporary Hip Hop artist
    (think Nas, Jay Z, Eminem, Kendrick Lamar etc.) won a music award, a couple network placements, major tour, yadda yadda …just wanted to intro myself.. and I hope to learn and be able to implement what you’ve learned and decided to share with all us starving artists…thanks again sir.

    http://www.SevonMusic.com

    • John Oszajca says:

      Hi Jamahl,

      Welcome to MMM 4.0 and thank you for picking up the course. It’s great to have you in the members area.

      Let me know if I can ever help with anything along the way.

  • Kyle MacKenzie says:

    Hi everyone

    • John Oszajca says:

      Hi Kyle,

      Welcome to MMM 4.0! I appreciate you picking up the course and getting started.

      Let me know if I can ever help with anything along the way.

      • Jason Diallo says:

        Hey John and hey to all the artists on here. Can’t wait to get my teeth into what looks like an amazing amount of useful info. I have a quick question about this course and approach to music marketing. I’m actually more of a Dance music DJ/Producer (who creates original material and feature’s various artists on different songs ) than a straight up artist. I think I can apply your system to my music career but what do you think John? Any nuances I should be thinking about in my approach that may differ from your usual artist clients?

        • John Oszajca says:

          Hi Jason,

          Welcome to the members area and thanks for picking up the course. I really appreciate it.

          If your goal is to sell music to fans, then this course will be ideal for those ends. If you are trying to sell compositions to other artists, much of the content will have some crossover, but the market and the approach to the market will be completely different.

          Let me know if I can ever help with anything else.

  • Karen Grace says:

    Hey John/Steve

    Just a cheeky little query as to when you might be adding the bonus lesson on creating custom order and download buttons. Any time soon? This would be so awesome :).

    Thanks,

    Karen

  • Oscar Preciado says:

    Cool, I’m all in. heard great stuff about this course, can’t wait to get started !

  • Rashad Muneer says:

    Whats good John and everybody else on the team. I’m Shadi Akhi, a Hip Hop artist from Trenton, New Jersey. Bought the course a little over a month ago. Everything is set up, just filling up my blog post area, stocking up on my inventory and I will start driving traffic soon. I look forward to using your strategies to build my fan base and I want to thank you for developing this course. Im truly a believer!

    • John Oszajca says:

      Hi Shadi,

      Welcome the to the members area. I appreciate you picking up the course and I’m happy to hear your enthusiasm about the process.

      Let me know if I can ever help with anything.

  • Nick Howell says:

    Hey everyone, I’m a rock artist from a small town north of Toronto. I just joined and I’m excited to dive in!

  • Nicolas Maranda says:

    Hi John and MMM 4.0 family, I’m excited to jump in.

    Nicolas

  • alex dew says:

    A big thanks to John and Steve, for any newcomers I just want to say this system really works, straight out of the gate with my facebook ad campaign I netted 40 suscribers in the first day and sold 5 albums plus an upsell!! I was blown away. In the words of Journey “Don’t stop believing”, but do put some patient, methodical work in ! keep on rocking in the free world. Alex

    • Hi Alex,

      Steve here. That’s great news! I’m really happy to hear you are seeing some success and executing the strategy well. Congrats!!!

      Let us know if we can ever help with anything.

    • Paul says:

      Hey Alex

      That’s really inspiring to hear! I’ve been tweaking and tweaking ads and audiences with very few clicks.

      I’m just curious to know if you had to do a lot of testing before dialing things in properly to get those subscribers? I feel stumped but I’m continuing to test and tweak things. I just am wondering if there’s something I’m missing. Congrats on your results! It just means that this work will definitely pay off.

  • Naheem Houston says:

    Two questions:

    1) I had an upload issue with my album to WordPress because it was more than the 64mb limit. How can I upload or add more space (I’m using Dreamhost)?

    2) On your site http://www.johnoszajcamusic.com/ you have a divider that separates your content into two sections (content and email sign up). How can I add one?

    • John Oszajca says:

      Hi Naheem,

      Steve here. One option would be to use an FTP (File Transfer Protocol) client, like Filezilla FTP Client. That way you can connect your machine directly to the server and upload files of almost any size.

      Another option is to edit the php.ini file for your WordPress installation and increase the upload file size limit. That said, this is not recommended if you do not know what to look for or how to do the edit, as it could break things on your site. You’ll want to research any documentation that WordPress.org has about editing the php.ini file first.

      For your second question, you are referring to the squeeze page template, which is included in the Tunepipe Basic theme, that John gives you in a later lesson. The theme template contains all of the page types you need throughout this process and each template is covered in a later lesson in the course, as well as adding the sign up form to the sidebar.

      Let us know if we can ever help with anything else.

    • Oscar Falana says:

      Hey! if you havenΒ΄t yet. Convert all your songs in that album to mp3 instead of wave. I had the same issue the other day and it worked.

      /Nelson

  • Luc Milard says:

    I’m excited to start MMM 4.0. Special thanks to Steve at support desk he was really amazing at giving me super clear explanations to solve some issues i had. I know I will be able to count on fast and precise explanations all along the way. Thank you John for creating this course and making it affordable for us “non-rich and famous yet” musicians…:-)lol !I can’t wait to finally have a complete marketing strategy for my band. Running in circles with no strategy for way too long and especially not being aware that DIY strategies even existed. We have nothing to lose. The only possible way from here for us is up !

    • John Oszajca says:

      Hi Luc,

      Thanks for picking up the course and welcome to the members area! Rally happy to hear that Steve was able to help your previously as well.

      Let me know if I can ever help along the way.

  • Robert McFarland says:

    Hey John, I am just starting MMM.

    • John Oszajca says:

      Hi Robert,

      Welcome to MMM 4.0 and thanks for picking up the course. I really appreciate it and it’s great to have you here.

      Let me know if I can ever help along the way.

  • Hi John,

    Steve here from support. I don’t believe this site actually carries SSL because we do not process personally identifiable info, or financial info on this site. so yes, forcing it to https will set off alarm bells. Could you possibly take a screenshot of what you are seeing on the login page and send it to us at support@musicmarketingmanifesto.com ? It would also be helpful if you could tell us which browser you are using.

    Thanks!

    • Abasiakara Etteh says:

      I saw similar on desktop Firefox; resorted to picking a simple password that isn’t used on any other site…

  • Riley Beech says:

    After doing other courses where I have gathered a good understanding of my brand and promotion, I’m glad to be here to be covering what I really need help with which is the art of selling…
    Let’s roll!

  • Dino says:

    Hey John!
    Great to be wearing my student hat once again and be a part of this collective energy.. as always, your contribution is greatly appreciate.. I will do my best to honor it and put it to good use..
    With Thanks
    Dino :~)

    • John Oszajca says:

      Hi Dino,

      Thanks for picking up MMM 4.0 and welcome to the members area. It’s great to see you here and I appreciate your continued support.

      Let me know if I can ever help with anything.

  • Elle Carpenter says:

    Hi John,
    I’m an independent singer-songwriter, actor, YouTuber, & variety performer and I’ve spent a good chunk of the past 5 years traveling. Although I’ve done pretty well on the road, I’m ready to hunker down at home and spend more time with my family. I’ve had my eye on your lessons for a while now and I was just waiting for the right time to be able to delve into this stuff. I’m very excited to finally be here and I appreciate your understanding towards us artists – thanks again for what you’re doing here.
    Cheers,
    Elle Carpenter

  • Daniel Bills says:

    Hi John,

    I run Axl Entertainment, an independent music agency in Melbourne, Australia, and have been following your content for a couple of years now. I was really impressed with your logical and methodical approach to connecting musicians with music consumers. It just made sense to me and was very empowering because I felt that I could implement these strategies to better assist the artists on my label. Ultimately I think it was your transparency about the concept and your sincerity that convinced me to take the plunge. So I finally decided to take action and invested in MMM 4.0, Music Ads Workshop 2.0 and your Insider Circle and can’t wait to start getting better results for my artists. Thank you in advance and I’ll keep you posted on any breakthroughs I have.

    Kind regards,

    Daniel

  • Hi John,
    Looking forward to diving in once again. Quick question regarding the squeeze page. Given that my site is currently on Squarespace, and I’m hesitant to rebuild from scratch on WordPress… Is it possible to utilize the squeeze page still, and once it’s either filled out or bypassed by visitors, redirect to the SS page?

    • Hi Brett,

      Steve here from support. Welcome to MMM 4.0!

      The theme template and all of the the page types contained within it are intended to be used on the WordPress platform. Therefore they will not likely be compatible with the site-builder platform you are using. Therefore you would likely instead need to model your pages after the examples in the video, from the design options available to you on, the platform you are using.

      Let us know if we can ever help with anything else.

  • Chris Beard from Flights of Helios in Oxford UK, just saying hello before getting stuck in. Hope you’re all doing great. Let’s roll!

  • Xerxes says:

    It’s great to be back in school! I did MMM 3.0 and I will personally vouch for this marketing strategy. I’m mostly here for the new tips and new wordpress template – it really is is worth far more than the price of the course itself. Thank you John, I really do appreciate all the work that you continue to put into this.

    • John Oszajca says:

      Hi Xerxes,

      Nice to see you in MMM 4.0! I appreciate you picking up the course, as well as your vote of confidence… as always.

      Let me know if I can ever help with anything along the way.

  • Tim Black says:

    Hello everybody! I’m just into Lesson #7. Anyways, I arrived at this MMM 4.0 course, due to the frustration I was having….well, doing it my own, I wasn’t getting very far. 2 years of stagnation with a subscription to Distrokid/iTunes/Amazon. I even signed with a small label that didn’t seem to do a whole lot for me. Informally, John himself told me awhile back, “an unknown is wasting their time going the iTunes route, with mass marketing to a cold audience”…or something to that affect. Well, I’m here now!! Break a leg!!

  • Ethan Stone says:

    Hi John and Steve! Loving the new course. I signed up through a link from Ariel which offered a free download of her Social Media Tune up book if I signed up for MMM 4.0, but I haven’t been able to find where the download for that is. I emailed Ariel a couple times but I haven’t heard back so I wonder if my emails are going to her spam folder or something. Anyway, if you know, please let me know where I can get the free download of her book please! Thank you

    • Honey Larochelle says:

      Me too

      • Hi Honey,

        Steve here from support. The bonus offered was strictly from Ariel. She did send out an email regarding the bonus, but perhaps you may have missed it.

        I’d definitely try to follow up with her again. If you’re still having difficulty, let us know and we may try to push the issue a bit.

        Thanks!

    • Hi Ethan,

      Steve here from support. The bonus offered was strictly from Ariel. She did send out an email regarding the bonus, but perhaps you may have missed it.

      I’d definitely try to follow up with her again. If you’re still having difficulty, let us know and we may try to push the issue a bit.

      Thanks!

  • Sterling Lyder says:

    John whats good my guy! I first signed up to Record Release, then insider circle, now I’m on MM4 & I’m loving the template so far…one concern I had, because my target audience will be mostly mobile users, how can I readjust your html coding to fix on mobile…I created a sales page and when accessing on mobile everything is there except its shifted over to the left which makes for more scrolling down…anyway to spread it out more? Thanks John!

    • Hi Sterling,

      Steve here. Chances are this is displaying as it should be, but I’m definitely willing to take a look.

      Can we please have a link to the page?

      Thanks!

      • Sterling Lyder says:

        Sure! iamsteis.com/album

        • Hi Sterling,

          Steve here. Thanks for the link. Yes, I see what you mean. Let me run this by our programmer to see if this is supposed to display differently.

          I appreciate your patience in the meantime.

        • John Oszajca says:

          Hi Sterling,

          I checked this on my phone and everything looks as it should to me. Nothing is pushed over to one side. I have a screenshot but am unable to post it in the comments. If anything is weird for me it’s the desktop layout, but that is because you have the text wrapped around the image. It’s not broken looking, I just don’t think it looks ideal.

          I think your best bet is to email us a screenshot of the mobile display, I can send you what I see, and we can take it from there. It’s possible some kind of customization has broken the layout on your particular page, or it could be something unique to your mobile browser. The sales pages all look normal in mobile on my test sites. That said, Steve seems to see what you are seeing so I am not quote sure what is going on here. Please email john@musicmarketingmanifesto.com and we’ll help you get to the bottom of it.

  • Tim Hulsman says:

    Hey John,
    I have a distribution deal for Australia & New Zealand with MGM Distribution. Is there a way I can get the auto responders to send the orders for physical to them to ship out?

    • Hi Tim,

      Steve here from support. Welcome to MMM 4.0!

      With physical cds, you have two options, and there is a definite trade-off for each.

      If you follow the course and use Paypal for checkout, then you can automatically add your new customers to a new customer list in Aweber. This is extremely useful for delivering digital media, but in the case of physical Cds, you’d have to mail them yourself.

      If you decide to use a service like Cd Baby for checkout, you at least can have them handle the fulfillment of the Cd delivery for you, but you unfortunately lose the integration with Aweber. You’d then be hoping that the customer ticks a little box at checkout, to forward their customer info to you, so that you can manually add it to your customer list. But again, at least you wouldn’t have to manually ship the product yourself.

      You may want to see if there’s another physical distribution service that does integrate with Aweber, to have the best of both worlds, but we unfortunately just don’t know of any at this time.

      Let us know if we can ever help with anything else.

  • Steve Colby says:

    Hello John & Steve, it’s been a long time coming with years of you guys marketing and retargeting me (HA..!) I am finally here and in the inside circle as well. Quick question: Before I dive in, is it addressed if I should go through CD baby, Tunecore, Bandcamp or what have you? My 1st EP is recorded & mixed with the pre-master WAV’s ready to go. Thanks..!

    • John Oszajca says:

      Hi Steve,

      Welcome to MMM 4.0 and thanks for picking up Insider Circle as well.

      This will be covered later, but I recommend selling from your own website, using Paypal for checkout, and then delivering the downloads via the autoresponder.

      Let me know if I can ever help with anything else.

      • neil grant says:

        I am also weighing up the distribution platforms for an EP. In addition to CD Baby etc I am considering AWAL, which is a bit more expensive but supposedly more hands on help with promotion. Any views on that?

        I will have to speed up to get to the right section of the course…

        • Hi Neil,

          Steve here from support. Welcome to MMM 4.0.

          As you go through the course, John recommends selling from your own website, using Paypal for checkout. Eventually you might consider digital distribution channels, but you’ll want to follow the steps outlined in the course, to first that big push of sales to your list, before branching out into digital distribution.

          Let us know if we can ever help along the way.

          • neil grant says:

            Thank you.

            Definitely agree about delaying digital distribution on streaming platforms. Thinking might use say spotify only several months after a subsequent release, allowing for upselling before free to air effectively. My concern about paypal is that Ron Bernard’s core supporter may not have paypal. She is a Maria, 45 plus, from Lisbon, Bucharest, Sao Paulo, Rio, Buenos Aries or Lima, catholic, socially aware, middle class, quite well educated.
            Its something I need to research. Look forward to getting to that section of the course.
            Regards

            • Hi Neil,

              Steve here from support. We suggest Paypal simply because it’s affordable for most independent artist, but also because you customize the checkout process and return customers back to your site for an upsell offer. Paypal also integrates with Aweber, so that you can use some automation in adding new customers to a separate list/campaign.

              If you can find a solution for checkout that serves those needs, you’ll be just fine following the strategy with whichever solution is the best fit for you. Just keep in mind that your solution won’t exactly match up with he videos.

              Let us know if we can ever help with anything else.

  • pierre mineault says:

    Hey John, Im happy to have finally signed up for the course! My goal is to release an EP in conjunction with an Ebook on Kindle and other ebook platforms. I hope to use your techniques and build my list fast with the giant traffic of Amazon as well. Maybe offer part one for free as a sign up incentive. Excited to put it all together:)

    • John Oszajca says:

      Hi Pierre,

      Welcome to the members area and thanks for picking up the course.

      hopefully you’ll be able to take what you learn here for selling music and apply it to your book sales, as much will be able to crossover to that market as well.

      Let me know if I can ever help with anything.

  • Karen Grace says:

    Hi John and the MMM team and community. I’m excited to finally have the time to sit down and get to grips with this course after quite a lot of research and deciding to trust this as a time investment and a way forward. Excited to start engaging here and be part of what feels like a supportive community in taking steps towards our musical dreams together…. With anticipation… x

  • Hello John, Steve and MMM community, super excited to finally move my digital marketing knowledge to the next level, as the band manager for the Mike Clark Band (mikeclarkband.com). Note: I’m already challenged having not been able to get my Gravatar photo to work – sheesh. Looking forward to changing all that with MMM 4.0.

    • John Oszajca says:

      Hi Nicole,

      Welcome to the members area and thanks for picking up the course. It might take a bit for the gravatar to show, but you might double check your gravatar account if something seems to not be working properly.

      Let me know if I can ever help with anything else.

  • Manisha Shahane says:

    Hello John! I don’t know if you’ll remember me, but we spoke a few years back on the phone. I’m finally here, and I think now is the perfect time! Thank you!

    • John Oszajca says:

      Hi Manisha,

      Welcome to MMM 4.0! I really appreciate you picking up the course and getting started with the program.

      Please let me know if I can ever help along the way.

  • Glenn Whitney says:

    Hi John

    My band, Straw Dogs, has just finished recording its first album and what should land in front of me but your ad on Facebook. Hoping it was meant to be…with some hard work. Wish me luck.

    Glenn

  • Louise Chiasson says:

    Hi John,

    Oh…. Don’t I wish I would have run into this program in 2014 – I had no idea as to how to market my 2de CD release at the time. It has been sitting there since….
    I recently purchased 2 other programs, one related exclusively to marketing, the other related to music (more $$$$). With yours in the mix, it is a matter of time before I can resume and do something more positive with the music side of my journey…:) It will all come together at some point – but I have faith in your program and intentions… At this time, I can’t work at it full time, but I will plant a seed, one step at the time, in the up-coming months.
    Thank you for you efforts to assist musicians with their marketing – at a fair cost. It is appreaciated. Louise πŸ™‚

  • Jeff Musial says:

    Hey Everyone,

    Just took the plunge upgrading from MMM3 to 4.0. Excited to see what the new material entails. I have to say – while sadly I haven’t had the time to invest to “create” the music for which this program is intended to help you sell, John’s products and knowledge have actually helped me reinvent myself, get a new, fun job as an independent contractor and command a higher income for my now-broader skill set! Since I now posses web-building skills, traffic driving skills/mailing list building skills, ad creation skills, etc. and more (and can see the bigger picture/long term goals clearer), I am able to be of substantially more value than just the knowledge and skill set I possessed before (which was still respectable in my field). So hopefully I can “cut-my-teeth” at the day job and have the skills at the ready for when I finally can create music again.

    Thanks John!

    P.S. Just read Logan’s post and looks like he has a somewhat similar tale. You’ve become quite the tutor, John!

  • Jamez Monroe says:

    Hi, John!

    Finally I’m on board…Wow, I love the vibe on here!!

    I’ve communicated with Steve for a while. He gave me more details on everything. He’s been very helpful and it encouraged me to simply go for it πŸ™‚

    I’ve also become a “Music Marketing Insider Circle” member at the same time.

    Could one call himself a music marketer after successfully learning everything? Because this is also my aim above being a singer, songwriter, arranger, remixer and a producer.

    For the first time ever I’m having a deep sense that I’ll make it this time and I’m going far enough with my music and remain where I belong.

    I only stuck somewhere because I didn’t have the right courses.
    But let’s not talk about the past.

    Best,

    JameZ.

    • John Oszajca says:

      That’s awesome to hear JameZ! Glad you finally took the plunge and are feeling exciting about things.

      I’d say one is a “music marketer” once they can successfully sell music. Doesn’t take much more than that πŸ™‚

      Thanks again and all the best going forward.

  • Matt Knowles says:

    Hey everyone:

    My name is Matt Knowles and I am the mastermind behind the upcoming project entitled HEIRS OF ISILDUR. I say mastermind only because it’s easier than saying “songwriter / lyricist / author, etc…” My project has a musical and literary component and I have tried to be very deliberate in my planning about the development and release of my project.

    I have had MMM and one other popular online music marketing program on my radar for quite a while, and I thought I was going to go the other direction… for whatever reason when it was time to make the decision to “push the button” and buy the course THIS one just kept popping back up and making it seem more and more like it was the one I should go with.

    I look forward to this program proving that was the RIGHT decision to make. I look forward to learning the process and finding ways to implement the tactics into my hybrid / cross-platform project. Thanks again from Florida USA!

    • John Oszajca says:

      Hey Matt,

      Thanks for deciding to go with MMM. That means a lot. Good luck with everything and let me know if I can help with anything along the way.

      • matt says:

        Without a doubt you’ll hear from me . If I could do it on my own, I wouldn’t have joined up to gain more knowledge and also contribute where I can as well!

  • Sharon Drury says:

    Really excited to get started with MMM. I have been following you and listening to your videos for many years now. Figured it was time to get the course and try to build a website that sells some music.

    Currently have my music with CD Baby streaming and downloads and after watching one of your latest videos, maybe this is not the best idea to stream everything. Hope to learn the best approach to take with this.

    I am also doing outdoor shows this summer, actually have for many years and this has always been where I make the most money with my music selling CDs. But this is really hard work and although I love selling one on one and meeting people, hoping online sales will increase.

    Thank you for offering this course and giving all musicians the knowledge they need to make money doing what they love.

    • John Oszajca says:

      Hi Sharon,

      Thanks for picking up MMM 4.0 and welcome to the members area. Yes, I’m confident that what you put into action here will enhance your current successes with offline sales.

      Let me know if I can ever help with anything.

  • Hi John got the program. Excited to get started

  • Paul Hatem says:

    Hi John,

    I bought your Record Release Formula a little more than a year ago, and have learned a lot from going through the lessons. It’s been a gradual process as I transition from the career that has supported me for several decades. Even so, I’ve been writing and recording songs during those same decades.

    I also belong to the Insider Circle, and between that and MMM 4.0 I’m psyched to make some good progress with finding fans and sharing my music.

    You and your programs seem like the real thing, John. I greatly appreciate your friendly approach, and all the knowledge, information and enthusiasm you bring to it. Keep up the great work; and good luck to everybody!

    Many thanks.

    • John Oszajca says:

      Hi Paul,

      Thanks for picking up MMM 4.0! I greatly appreciate your continued support, as well as your positive feedback about your previous experiences with MMM so far.

      Let me know if I can ever help with anything along the way.

  • Frank Jahloh says:

    Hello everyone. I’m in !! I’ve literally just bought this course and I am chuffed about it. I feel very positive that John is going to help me out and I am ready to do the hard work as well. I play guitars and if you push me hard I can get a vocal sound going πŸ™‚ I write in multiple genres as I get a buzz doing that. I also play, write and produce all of my music (a one man band – collaborators welcomed). Having lived in London for about 30 years, it is now my home as originally I come from Sierra Leone where I grew up listening to all kinds of music and that international vibe has crept into my music. London’s vibrant multicultural vibe has also enhanced my music making. In 2011, I released my first album called The World As One but I never got to market it. However, I am pleased to have taken the plunge on MMM 4.0 and world here I come. Blessings to you all πŸ™‚

    • John Oszajca says:

      Hi Frank,

      Thanks for taking the plunge and picking up the course. I’m really happy to hear your enthusiasm about getting started.

      Let me know if I can ever help along the way.

  • Borge Johansen says:

    Greetings, Im Henry Junior. Looking forward to learn something new. Big up!

  • Stephen Johnson says:

    John, learned about you last year, when you were on MMM 3.0. I couldn’t afford it then, but sent you a couple of emails asking questions and you took the time to reply and answer me, even though I’d not given you a dime! I found that very professional and smart and glad you offered the new course with the same discount(tricks of the trade, right?). So excited to get started on this content—I realize you’re making money from this, but I get the feel you really enjoy helping struggling musicians find their audience and build their funnel. If this goes like I think it will, I won’t hesitate to recommend to all my fellow struggling musicians here in Huntsville, AL! Thank you!

    • John Oszajca says:

      Hi Stephen,

      Thanks so much for picking up the MMM 4.0 course. I really appreciate it. Yes these courses take a lot of time for me to put together, and are the result of years of experience, and as such they do have a price tag on them. That said, it;s a sincere goal of mine to try to keep things affordable for the average musician and I do genuinely enjoy what I do. If I won the lottery tomorrow I wouldn’t stop doing it πŸ™‚

      Let me know if I can ever help along the way.

  • Linda Kitchin says:

    Just signed on John, and I’m looking forward to the learning curve. πŸ™‚ All the comments left here are so positive which is totally reassuring to me. I will certainly touch base with you from time to time to let you know how 4.0 is hopefully working.

    • John Oszajca says:

      Hi Linda,

      Thanks for picking up the course and welcome to the members area. Really happy you’re catching a positive vibe so far. That’s what we like to see.

      Let me know if I can ever help along the way.

  • Russell Nollen says:

    Thank you, John, for putting this out and making it available for us. I’m looking forward to diving in! Here we go…

  • John Oszajca says:

    Hey Frencesco,

    Thanks! Glad to hear you like the look of the course so far.

    Licensing is not really my area of expertise as I tend to focus on selling directly to fans. So I probably wouldn’t be the best person to teach that stuff.

    To copyright your music you need only go to the US government’s copyright website. Click on the Electronic Copyright Office, where you can make an online copyright filing.

    And there is no conflict when you sign up with CD Baby or most other similar companies, in terms of giving away or selling music directly from your own sites. I would not recommend going with anyone who requests exclusive distribution unless they are paying you a substantial advance.

    Thanks again and I hope that helps.

  • Corina Bartra says:

    Hallo John:
    Nice learning of your marketing ideas. I am a multi-project vocalist and composer. I like to ask you how do you promote projects which belong to different music genres?

    • John Oszajca says:

      Hi Corina,

      Welcome to MMM. There are two ways you can go about promoting different genres.

      1. You can create unique funnels for each genre.

      2. You can pick one aspect of what you do that you think will attract the most people and then once those people are fans you can introduce them to your other genres.

      The first option would likely sell more if you had a strong funnel in place, but I tend to like the second approach better just because it’s challenging enough to create and manage one funnel, that most artists don’t need to complicate things, at least early on.

  • John Wubbenhorst says:

    Looking forward to making some real progress with my music business. Have had some websites in the past but want to start fresh with your WP theme. One quick question is what URL to have my site on. My name is a little long (www.johnwubbenhorstmusic.com) maybe something shorter like jwmusic.com or maybe better to really keep the name id, you seem to have done fine using http://www.johnoszajca.com/

    • John Oszajca says:

      Welcome John.

      johnwubbenhorstmusic.com does seem a bit long. Is johnwubbenhorst.com not available? Something like jwmusic.com is also good.

      I like using my name despite how difficult it is to spell just because it seems honest and real. But I often create other domains and point them at the site for advertising and for those times when you meet someone and you want them to remember your url.

  • Paul Belair says:

    HI John,
    First of all I want to say that I joined not just to hope that I can get somewhere with my music but mainly because of your honest vibe. This felt like a comfortable fit.
    Been working on music for the last 8 years trying to get in film and t.v. doing trailers, etc. Put my passion aside for 20 years to raise a family. Finally put a single out through CD Baby. Probably made .69 cents! LOL
    Feels like I’m pissing in the ocean there so that’s why I’m here. I’m more of a composer/song writer. Don’t tour or perform. Don’t have that kind of talent. But I can put together some nice melodies and cool ideas and so sometimes the recording process is a little lengthy, plus I work to raise my kids…still! I am hoping I can learn how to develop a fan base and create more of a buzz about what I’m all about and the incredible tunes coming down the pipe (along with selling some of that single). My only road block might be that I am a mixed multiple artist. So I may have a very progressive piece and then write more of an Andrea Bocelli tune. I don’t stick to one style. Anyway, I’m hoping this is my turning point as I was getting fed up with the so called “industry professionals”! Looking forward to digging in! Take care! PaulDenis (pronounced De-knee, French Canadian)

    • John Oszajca says:

      Hi Paul,

      Thanks for signing up to MMM and for sharing a bit of your story. I also really appreciate the kind words.

      I hope you enjoy the course and be sure to let me know if I can help with anything along the way.

  • Tim Black says:

    Glad to be here on MMM! I was on the fence, between this one, and Leah McHenry’s….now, who has heard of that other one?? MMM is also what I use to represent my favorite local hosted cheezy horror TV show from childhood…”Monster Movie Matinee”. Off The Realm, is my one-man-band, and I need TONS of help!!!! In the last year I’ve only sold like 2 songs on Amazon and iTunes. I think that speaks for itself. Anyways, Hello everybody!!!

    • Tim Black says:

      Of course, many frustrations along the way; concerning Pandora, Distrokid, a small label I signed with that won’t (or can’t) lift a finger to help, haven’t even received new “Likes” or any new traffic related to my signing. As John Lennon has exclaimed…… “HELLLLLLP”!!!!!!!!!!!!!!

    • John Oszajca says:

      Hi Tim,

      Welcome to MMM 4.0 and thank you for picking up the course. I really appreciate it.

      Please let me know if I can ever help along the way.

    • John Oszajca says:

      Hey Tim,

      Welcome to MMM. Thanks for signing up.

      Monster Movie Matinee, aye? Now we’re talking πŸ™‚

      Thanks again for signing up and let me know if I can help with anything along the way.

  • Hey John – was on MMM3.0 – excited for the ‘upgrade’ to 4.0. I’ve got 6 solo piano albums, and a ton of sheet music. Looking forward to ‘maximizing’ this content with your awesome help. Thanks for all you do!
    Best,
    – Gary

  • Alexander Eddy says:

    Hey John,

    I’m very excited to dive into this. I am an independent studio engineer/artist and the major thing that I’ve always wondered is, once we work on the song make it sound as incredible as we can, what happens next? How do we get it out there? HOW? Well now maybe this is the thing for me.

    I’m so grateful for you sharing your knowledge with us.
    A big thanks.

  • Jeff Mix says:

    Excited and hoping this is what I’m looking for to move some cd/dvd’s. We just released our album and a movie, Lost Vegas Hiway on 7-7. The movie is streaming on Amazon Prime so please check it out!

  • Yvette Pearson Weatherton says:

    Hi John,

    I’m new to MMM, but it came highly recommended by my dear friend and co-producer. I’m looking forward to learning a lot! Thank you in advance!

  • Daniel Silva says:

    Happy to be here! I’ve been through several “funnel pages” over the years, even by people I look up to, but I’ve never pulled the trigger. You popped up in my Facebook feed last week, I checked out your site for a bit and made the decision almost immediately to sign up when MMM4 was launched! Congrats on the launch, John!

    • John Oszajca says:

      Thanks Daniel, I really appreciate that. When I go into this space back in 2009 there was literally no one else teaching this stuff to musicians. I guess it is starting to become more and more common. I’ll count that as a win πŸ™‚

      Thanks for pulling the trigger and let me know if I can help with anything along the way.

  • Kim Jarrett says:

    Hi everyone!
    Looking forward to this diving into this material.
    I released my first cd 15 years ago (!) – pretty sure I waited long enough to get my marketing in shape, eh?
    And yes – I’m Canadian. πŸ˜‰

  • Rad!! This looks great!!

  • Mark Fonseca says:

    Hi John and everyone!

    I’m looking forward to working through the manifesto! Thank you for making it so affordable and worth it. I’m a songwriter in Los Angeles and am working for a couple of music library type film/tv companies. I’m working on getting a placement soon, and definitely want to have my website and everything set up in case people search for me.

    There are a lot of programs out there where it just feels like recycled info that if you do a little research you can learn yourself…or even is just common knowledge. From day one though, the way you advertise and your genuine personality makes it feel like this is a team effort.

    All the best to you and everyone working through this course!

    Now to dive in…have a great day!

    Blessings,

    Mark

  • Harpo says:

    Hey John, and All,

    Excited to be getting started here – I had just recently started in MMM 3.0 and was about halfway through getting things set up when the pre-launch for 4.0 started, so I put things on hold to wait for the new template and program. Ready now to get moving! John, thanks for all this work (yikes!), and for creating a vibe that attracts such a nice gang of people. Best of success to all.

    • John Oszajca says:

      Thanks Harpo. I really appreciate that. I’ve always thought that MMM attracted a good group of musicians as well. Like minds and all πŸ˜‰

      Thanks for signing up and let me know if I can help with anything along the way.

  • Justin Roca says:

    Hey guys

    I’m usually fairly sceptical about online courses such as this, but that’s balance by my innate curiosity and the fact that I’m will to try new things since the old way doesn’t seem to be working, and this course sounds very solid from what I’ve seen so far.

    However, any doubts I had about signing up were washed away in a wave of irony – as I clicked the order button, I realised that in order for John to be able to sell me this course, he’s got to be good at what he does, since I’m not an easy sell! Well played, sir.

  • Kat Carnelian says:

    Hi John,

    Thank you for putting this course together! I’ve been following you for a while now and this was an offer too good to pass so here I am. It looks like a LOT of content for peanuts so thank you very much!

    To say a bit about me, I was a bassist in punk and rock bands for 10 years in the pre-internet age. I spent the last few years helping people and am now reconnecting with my passion of music in a totally changed game so I am VERY glad you are doing this. Now it’s my turn to get busy : ))

  • Francesco Melli says:

    Hello John!

    Thanks for your welcoming video. I am very curious about this! First time I buy something like this on line. I am usually very skeptical and definitely non marketing minded, but I am looking for a change and this is why I am here. Nice to meet everyone and good luck with our dreams! πŸ™‚

  • John Mabarak says:

    Hey John!

    Great to be here brother! Glad to hear about these WINS using your system as I have 3 albums I’ll be releasing in the next 2 years πŸ™‚

    • John Oszajca says:

      Hey John,

      Great to have YOU here. Yeah, there have been a lot of wins lately for MMM artists. Hopefully you can be the next success story πŸ™‚

      Thanks and all the best going forward.

  • Nika Cantabile says:

    Hey John it’s me Nika. I just upgraded to MMM 4.0 and I can’t wait to see the new content and theme. Thank you for putting this program together β˜†

    • John Oszajca says:

      Thanks Nika,

      Great to have you here. I’ll be releasing a bonus video on advanced customization for the theme soon. You;ll dig it πŸ™‚

      Let me know if I can ever help with anything.

  • Dear John,
    This is George in Ottawa the capital of the ‘great white north’ they call Canada. In China they call me Chairman George, creating a fusion of Greek songs in Chinese. Go figure! Very glad to have signed up for your course, everything you say makes complete sense! As you say Hope is not a Strategy. This system is! Question: how does your Record Release Formula course work in the context of MMM 4.0? Can I use RRF currently to release my new album or wait and go thru MMM 4.0? In other words, in what order shall I proceed with these two systems? 2nd question: is it best to release an album in full at once or track by track? Many thanks! Chairman George

    • John Oszajca says:

      Hi George,

      Great to have you here. While there is much in common between RRF and MMM 4.0, they are two totally different approaches.

      MMM 4.0 deals with setting up an evergreen campaign, whereas RRF deals with building up a record to make one big splash at release. So I guess you could say that you would use MMM 4.0 to build up your fanbase and sell any records you have that are already out, and then use RRF to release your next record. Then MMM 4.0 would take over again for the long term monetization of that same record was the release buzz wore off. Hope that makes sense.

      Thanks and let me know if I can help with anything as you go through the course.

  • Peter Giardina says:

    Hi John! and everyone else:) Nice to be here in this community, kicking out July and rolling into August 2017 with your MMM 4.0 and again with all of these inspired musicians who are looking for the right tools and guidance for setting up residual incomes within our own music creatives. Best wishes everyone! Peco

  • Hollis Mahady says:

    I can’t wait to get started! I had July 26 on my calendar for a few weeks now!
    Practically killed myself to get my band Love Zombies touring in the UK , to build an audience and raise the money through a successful pledge campaign to pay for making 2 records .. after all that though I am in debt and broke as a joke!! #overit!

    I have had heinous experiences/ horror stories with managers and others in the music industry and have never gotten help from a record label so I”m hoping this course will give me some new tools to self release this album myself get some customers and put my career in my hands !

    Cheers and many thanks John!
    Hollis J

    • John Oszajca says:

      Hey Hollis,

      I’m extremely touched by your enthusiasm and excitement about MMM 4.0. It really means a lot. Thanks for signing up and let me know if I can help with anything along the way.

  • Ricardo Jomarron says:

    Thanks for the warm welcome John! Reading the comments made me feel like I’m in a more like minded crowd than any online course I’ve been in. Looking forward to building my audience and learning new skills as well as seeing inspiring success stories in The Mastermind.

  • Rich Evro Reid says:

    Hi John.

    Ive been meaning to sign up to your courses for a while, a good while, and now I’m here. I am super intrigued and excited to get going.

    Nice One!

  • Thank John for helping the world! Looking forward to learn lots from you! I write music to inspire global love and kindness which lead me to the United Nations this past June as a guest sharing the stage with Dr. Bruce Lipton PhD and Sister Shivani from India. What I am really looking forward to is learning how you can help my music be shared around the world much more efficiently! Thanks again! Lots of love, In gratitude and grace, Paul Luftenegger

    • Ricardo Jomarron says:

      That’s really cool Paul. I did graphics for a UNEP keynote speaker in my post Greenpeace era. Love that you managed to blend artistry with humanitarianism. Best wishes!

    • Hollis Mahady says:

      Hey Paul I think that is great…and what I am aiming to spread through my music too!
      The world needs love more then ever…we have a duty.. my band is called “Love Zombies”
      Hopefully Johns course will help us get the music out there !

    • John Oszajca says:

      Thanks Paul,

      Sounds like you have some great goals. Thanks for signing up and let me know if I can help with anything along the way.

  • Cody Stephenson says:

    Hey John

    Excited to be here! I have been creating music for over 12 years and have some success and was even offered a record deal back in 2012. I ended up not taking the deal and decided to focus on other avenues in life, one of which was going back to college. I’m not a certified audio engineer with a bachelor’s in media production. I took a 3 year hiatus from creating my own music and decided it was finally time to come back, but with a better understanding of the business and knowing where my heart is within it. I’m here to build a new brand of music under a new artist name and also hoping to use these strategies for my non-profit organization. Cheers to making great music!

  • Hey John ….Just purchase the 4.0 excited.! I will report back in 60days to let everyone know about my success story.

  • Brett Wilson says:

    Stoked to get started! Been touring 100-150 shows a year since 2004. Did a successful pledgemusic campaign. Excited to build with your program. Question: What would you suggest we do with our 14.5k email subscribers we have obtained already?

    • John Oszajca says:

      Hey Brett,

      If you have 14.5k subscribers then you are in a great position. Go through the course and ask me again. There are a few ways you could handle them based on what you learn in the course. The short answer is that you could run them through your funnel, or keep them separate and run them through a similar, but live version of the funnel. You could also run them through a live funnel and then rework the live funnel to be your evergreen funnel. It will all make sense once you’ve gone through everything πŸ™‚

      Thanks for signing up and let me know if I can help with anything along the way.

  • Robert Pot says:

    Hey John,

    Great job. Your course surpasses all other courses available worldwide.
    I’m confident that 4.0 will be as good so no better than your previous courses. A recommendation for every musician who takes him/herself serious!
    Thanks a lot.

    Best,
    Robert Pot
    Futureworld Orchestra (the Netherlands)

  • Andy Murray says:

    Thanks for the new version John and for all the hard work you put into helping musicians. I’ve learned so much the last couple of years not just from the course but also from being an insider member. I’m sure there will be a big buzz from this new updated course. Looking forward to using it on my own projects and helping other musicians too.

    Andy Murray ((((-:

    • John Oszajca says:

      Thanks Andy, I really appreciate all your continued support, and for acknowledging how much work this all is. Sheez, you have no idea. I think I’ve had about 20 hours of sleep over the last WEEK. All very exhilarating though πŸ™‚

      Thanks for signing up and let me know if I can help with anything along the way.

  • Logan Crockett says:

    It’s hard to legitimately say this about most courses (I’ve taken many at this point), but I purchased MMM 3.0 back in 2013. It was the first marketing course I ever went through (unless you count my marketing minor in college… which didn’t do a whole lot for me). And your course gave me a whole new perspective on marketing. Literally changed the direction of my life and helped me make thousands by selling music.

    That said, I pretty much just purchased 4.0 to hopefully pick up a few new tricks you may have developed, but more than anything, I think I purchased it because I feel like I owe you for changing my life πŸ˜‰

    Now I live in Nashville and I’m actually being paid very well to consult with record labels and management companies on marketing strategies! (And I’m still doing my own music of course.)

    All that to say, thanks John!

    And I hope the rest of you who are learning this material for the first time take it seriously. If you really work at this, it really can make all the difference in your music career.

    • John Oszajca says:

      Wow, thanks Logan. That’s amazing to hear. Whenever I next make it to Nashville, I owe you a beer πŸ™‚

      Thanks for the support and let me know if I can help with anything along the way.

    • Phillip Thompson says:

      Good to hear Logan! I’m an East Nashville resident myself. I purchased MMM 4.0 the other day In the hopes of doing similar work along with marketing the many bands I play violin with. I’ve been following John’s work since the release of 3.0 and I finally decided to make the plunge!

    • Jamez Monroe says:

      Hey, Logan, what I’m hearing in your comment is inspiring me right now. This is EXACTLY what I desperately wanted to read somewhere on here. Thanks for being open about it. Now it’s my turn to make it πŸ˜‰

      Cheers!!

      JameZ.

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