Click the play button above to listen or right click and save to your computer.
A few posts back I talked about how hard it was to make a living on $10 CDs alone, and how important it is to create additional revenue streams as part of your music career. One of the suggestions I threw out there was the concept of offering exclusive (high ticket) house concerts to your fans. I received a number of emails from people who simple thought this was impossible and that no one would ever pay $450 (the example price I mentioned) for a private event.
Well… Brian Vander Ark would disagree. He’s been offering private house concerts to his subscriber list for over 5 years now and making six figures a year doing it. He only goes out for a few days a week, for a few months each year, and he is able to charge over $1000 a show.
Now I can hear all the moans… Brian is in the Verve Pipe and he has sold millions of albums, so it’s easy for him, but I could never do that…
As Brian will tell you in the interview above, he has helped a number of unknown artists do this very successfully. They may only make $400 a show instead of $1000, but this can definitely be a profitable strategy, especially when you build a list of subscribers like I talk about in Music Marketing Manifesto.
Brian has been a friend of mine since we played Zombies together in the film, Dead and Breakfast, back in 2004. In fact if you ever see the film, it’s my drumstick that gets jammed into his head 🙂
But I digress…
Long story short, when I heard he was making six figures a year playing people’s living rooms, I knew I needed to share his story with you guys. I learned a ton from him and I’m sure you will too.
If you want to tour but also don’t want to go broke doing it, you NEED to listen to the interview above.
If you want to learn more about Brian Vander Ark you can do so here.
Have you ever done a house concert? I want to hear about it. Leave a comment below and share your story.