Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer.
In the latest episode of the Music Marketing Manifesto Podcast, Janiva Magness joins us to give you an artist’s perspective on starting your own label, galvanizing your fan base, and using the Music Marketing Manifesto model to generate some pretty stellar results.
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A big thank you to Janiva for joining us in this episode and for being open enough to share some of the actual numbers regarding her mailing list size, budget, and more. You can listen to her latest album ORIGINAL and/or show your support by picking up a copy here <== And as always, I’d love to hear your thoughts on this episode. There's some great stuff here.