Here’s How You Release The Number #1 Blues Album In America

by John Oszajca on October 15, 2014

steels-bone-example2Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer.

In the latest episode of the Music Marketing Manifesto Podcast, Janiva Magness joins us to give you an artist’s perspective on starting your own label, galvanizing your fan base, and using the Music Marketing Manifesto model to generate some pretty stellar results.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

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If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

A big thank you to Janiva for joining us in this episode and for being open enough to share some of the actual numbers regarding her mailing list size, budget, and more. You can listen to her latest album ORIGINAL and/or show your support by picking up a copy here <== And as always, I’d love to hear your thoughts on this episode. There's some great stuff here.

{ 16 comments… read them below or add one }

TOMMY December 10, 2014 at 4:57 pm

How much is it to buy the whole program?



John Oszajca December 11, 2014 at 9:00 pm

Hi Tommy,

Thanks for your interest. MMM 3.0 sells for $147. You can find out more about the course here:

Let me know if I can ever help with anything else.


Vishal Pawar November 13, 2014 at 6:20 pm

I am planning to purchase MMM3.0 within next 48 hours.


John Oszajca November 14, 2014 at 6:24 pm

Happy to hear it, Vishal. Looking forward to seeing you in the members area.

Let me know if I can ever help along the way.


Goldman October 21, 2014 at 10:37 pm

John love it that great you make me start to believed again its possible thanks again


John Oszajca October 22, 2014 at 7:47 pm

Thanks Goldman. Glad to hear you found the interview inspiring.


Shawn Horton October 20, 2014 at 3:29 pm

Great interview. Especially the part about the different budgets she used for her latest project. Thanks for sharing.


John Oszajca October 20, 2014 at 6:50 pm

Hi Shawn,

Glad you enjoyed the interview. Yeah I thought hearing the budgets would really hit home with artists. Thanks for checking out the podcast. Let me know if I can ever help at all.


rich October 15, 2014 at 10:12 pm

Thanks for the email. Quick note: I thought I’d like to hear the show & despise all the work involved with itunes, so I looked for you on the Stitcher app. Granted, you don’t need another outlet/hassle of getting on there, etc. I don’t even know how all the podcasts get on there. I did find 2 music marketing podcasts by accident, but not yours. So, check into it. If it doesn’t help you to have that as an outlet, toss this advice in file 13. I’d listen to your podcast if it was available =:-) I spent some time at Leilehua High School, 100 years ago =:-)


John Oszajca October 16, 2014 at 9:31 pm

Hi Rich,

Thanks for the tip. I haven’t messed with the stitcher app yet but I just submitted the podcast per your request. Hopefully it shows up in the app before long.

Let me know if I can ever help with anything else.


rich October 17, 2014 at 2:59 am

Thanks. Will watch for it. Not there yet, but it’s an easy service for me to access, so I appreciate your quick response.


John Oszajca October 19, 2014 at 7:43 pm

Hi Rich,

Yeah, thanks again for tip about Stitcher and for your feedback about the podcast.

Let me know if I can ever hep at all.


rich October 18, 2014 at 7:48 pm

Thanks again for going the extra mile. I hope Stitcher helps you find a wider audience. I enjoyed the interview, especially the part where you coaxed Janiva into sharing financial details. I am still trying to wrap my head around her marketing budget. Amazing. I hope you can follow through on that for folks who spend their days licking stamps and folding boxes up to send to blogs like mine. I love listening to all the CDs I receive, and those that shone high above the rest – I often wonder why they “disappear”. They have some sense of modern marketing because they have discovered the obscure blogs to send their music to; but there’s obviously other pieces to the puzzle. I think most would be surprised by the marketing budget Janiva discussed; but I know without a doubt her musical integrity and personal integrity helped that budget immensely. Let’s face it, that is an especially fine CD.


Vishal Pawar October 15, 2014 at 7:27 pm

Hey john, that’s really a great interview.

I hope I could get some stats about her mailing list and sells. I know I am asking personal information. Her marketing budget was only 300 dollars. Wow that’s great.


Lucy Hammond October 15, 2014 at 2:32 pm

The minute I saw what Janiva was doing,I KNEW she was working with you,& using MMM training! So psyched for her ! She deserves every bit of the success she’s achieved ! Love the new approach,the transparency,fan engagement & the resultant incredible product! Cheering from the gallery,& determined to FINALLY implement MMM for my own career! Go Miss J ,go! Reigning Contemporary Queen of the Blues!! ;o)


John Oszajca October 15, 2014 at 6:03 pm

Thanks for listening to the episode Lucy. Really glad you enjoyed it.


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