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Darth Vader’s Guide To Getting Your Fans To Engage

by John Oszajca on July 29, 2013

darth vader

You don’t have to be able to perform Jedi mind tricks in order to get people to open up your emails, read your blog posts, or watch your videos. You just need a hook and a great headline. But often when we sit down to write our minds go blank and what comes out is more along the lines of… Ummmmm, check out my music?

Well, it doesn’t have to be that hard…

I found a handy little tool called Portent’s Content Idea Generator that takes all of the work out of coming up with content ideas and supplies you with a near endless supply of titillating headlines that are sure to get your fans to engage.

Why is engagement important? Because fans that are engaged buy music, come to shows, and tell their friends. In short, engagement is everything.

I made a short video for you guys that explains how the whole thing works and how it can help you as a musician…

And yep, in case you were wondering where I came up with the headline for this very blog post…

Darth Vader headline

So if you’re reading this… Well, it’s fair to say that the tool works :-)

The tool is completely free. Just go to MusicMarketingManifesto.com/titlemaker and play around with the tool and see what you come up with. Post your funniest headlines in the comments below, drop me some feedback, or just say hey for that matter :-)

If you liked this quick tip and would like to get access to advanced music marketing training lessons every month then consider the Music Marketing Insider Circle. For those of you who are just getting started and need to establish a foundation for selling your music online, check out Music Marketing Manifesto 2.0.

{ 22 comments… read them below or add one }

Greg Parke July 31, 2013 at 3:41 pm

This is great John! I am just about to send out my monthly email to my list, and I am definitely going to try this out!

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John Oszajca July 31, 2013 at 9:39 pm

Sounds good Greg. been hearing from a lot of folks who have been having a blast with the tool. Enjoy.

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Dan July 29, 2013 at 10:28 pm

Nice video, John, but you really should’ve posted this on May the 4th…

…(see what I did there?)

:)

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John Oszajca July 29, 2013 at 11:27 pm

Indeed. May the fourth be with you :-)

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Carl Rolle July 29, 2013 at 6:38 pm

Hmmm! Interesting. i have been going back and forth for the last two weeks on weather to contact you. I need some advice on kick starting my MLM. As you know not a music artist. But quite interesting!

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John Oszajca July 29, 2013 at 11:29 pm

Hey Carl, get in touch anytime. Just saw a Speakpipe message come in from you. Will hit you back shortly.

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Harley July 29, 2013 at 4:26 pm

10 reasons about why The Psalms murdered Michael Jackson!

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Harley July 29, 2013 at 4:04 pm

John! i love this …what a great one!

“why PASS ME THE CROSS killed Michael Jackson…!”

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Harley July 29, 2013 at 4:21 pm

hello John,
let’s do this ones again, the generator just gave me one of the best results that i love. I didnt visit the website at the time of my first post.

” 10 reasons about why pass me the cross killed Michael Jackson!”

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John Oszajca July 30, 2013 at 9:37 pm

Nice.

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dave Haertel July 29, 2013 at 3:47 pm

Hey John,

Great stuff,
I was reading the other day,you can ask 100 composers how they became successful and they would have a hundred different answers. Fortunately your stuff is the foundation and some great tools for all of us..

Is Te Darth Vadar answer above your first experience at “age gap” awareness” Funny. My step daughter asked me a few years ago if I have ever heard of “Bohemian and Rhapsody, I brought out the queen tape it originated on :)

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John Oszajca July 29, 2013 at 11:42 pm

Thanks Dave. Perhaps it was. But I’d like to think Darth Vader sort of transcends all age groups :-)

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dave Haertel July 30, 2013 at 1:46 am

Yeah Jhon,

I had the priveledge of working up at Lucas ranch years back for one of my mentors at the time he was working, Only gig that paid me for set up, pretty amazing stuff.

Good stuff

I may be needing a hand soon. Nothing is making sense so I think everything is working:) Just may need some direction.

Dave

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Steve Rodgers July 29, 2013 at 3:17 pm

Awesome tool! Here’s My headline:
“How Changing Diapers are Part of A Vast Right-Wing Conspiracy”

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Will Black July 29, 2013 at 12:27 pm

Nice post, John :)

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John Oszajca July 29, 2013 at 11:38 pm

Thanks Will!

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Brandon July 29, 2013 at 12:15 pm

Who or what the hell is Darth Vader?

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John Oszajca July 29, 2013 at 12:19 pm

Ummmm… Really?

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Michael July 29, 2013 at 6:07 am

I love this thing. I’m using all 31 of these headlines over time. This is the best, man thanks. Best headline (I tweaked it a bit):

“6 Reasons the Jedi Fear Pickett Music”

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John Oszajca July 29, 2013 at 10:30 am

Awesome. Glad you enjoyed it Mike. Thanks for the kind words.

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Susan Ota July 29, 2013 at 4:45 am

This is awesome. I am totally that person who can only ever think of ways to say check out my music. Just spent 10 minutes trying out different ideas. Really fun. Looking forward to using this. Thanks John.

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John Oszajca July 29, 2013 at 10:31 am

Thanks Susan. Glad you enjoyed the post / tool.

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