Neil Young Raises $6,225,354 on Kickstarter to Prove That People Still Care About Audio Quality

Posted on April 16th, 2014   Comments:

Neil Young hates MP3s. He thinks the songs on your iPhone sound like crap. So he started a crusade to bring the “feeling” back into music. Literally. He wants you to hear everything, just as it was recorded. So, he created Pono, a high-end digital audio system. Within hours of opening the doors on his […]

Wu-Tang Clan To Sell Just ONE Copy Of Their “Secret Album”

Posted on March 27th, 2014   Comments:

One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […]