JO on the Cath Vincent Show

Posted on July 22nd, 2015   Comments:

I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

Facebook Lead Ads – Game Changer?

Facebook Lead Ads

Posted on June 29th, 2015   Comments:

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

How To Schedule Facebook Posts And Twitter Tweets For Free

Posted on May 24th, 2015   Comments:

In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]

The Most Important Tool In My Music Marketing Toolbox (NEW FEATURE).

Posted on April 13th, 2015   Comments:

I’ve said it before and I’ll say it again… The most important tool in my music marketing toolbox is my email management client. Your email list is your primary asset as a professional musician. You can have dozens of amazing songs up your sleeve, but sadly those songs won’t do much without an audience you […]

How to Land A Sponsorship For Your Band – Podcast Episode # 17

sponsors written on blackboard

Posted on February 18th, 2015   Comments:

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]

Here’s How You Release The Number #1 Blues Album In America

Posted on October 15th, 2014   Comments:

  Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the […]

How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

The New Jacobin Club Band

Posted on August 5th, 2014   Comments:

  In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The […]

This Royalty Check Look Familiar?

Posted on June 4th, 2014   Comments:

This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

Wu-Tang Clan To Sell Just ONE Copy Of Their “Secret Album”

Posted on March 27th, 2014   Comments:

One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […]

A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

Patreon Logo

Posted on March 18th, 2014   Comments:

In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […]

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