Music Marketing Q & A – Podcast Episode #23

Posted on July 30th, 2017   Comments:

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

The Lowdown on Music Marketing Manifesto 4.0

Music Marketing Manifesto 4.0 Logo

Posted on July 20th, 2017   Comments:

With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]

How Does Streaming Fit into the Music Marketing Manifesto Model?  

John Oszajca in Record Store

Posted on July 17th, 2017   Comments:

If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

Posted on July 6th, 2017   Comments:

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]

My New Favorite Facebook Advertising “Hack”

Facebook Lookalike Audience Video

Posted on December 5th, 2016   Comments:

As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Why Online Ads Fail

why online ads fail graphic

Posted on November 22nd, 2016   Comments:

In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]

Live Music Marketing Coaching Session – Tuesday at Noon (Pacific)

John Oszajca talking into microphone

Posted on September 9th, 2016   Comments:

It’s official. I’ve become that guy who starts every blog post with “wow, it’s been way to long since I’ve posted anything here on the site”. But I swear that there really is a very good reason for that… In short, I spent the first half of 2016 working on campaigns for other artists. It’s […]

Selling More Than Adele With MMM?

Posted on March 23rd, 2016   Comments:

Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]

I’m So Bored Of Hearing About How Nobody Buys Music Anymore…

John Oszajca Pulling his hair out

Posted on October 26th, 2015   Comments:

As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE! […]

Your Guide To Music Licensing – Podcast Episode # 18

Ali Handal

Posted on September 9th, 2015   Comments:

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

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