Music Business


JO on the Cath Vincent Show

John Oszajca on Cath Vincent Show

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I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

How to Land A Sponsorship For Your Band – Podcast Episode # 17

sponsors written on blackboard

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In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music. James Book is the former bassist of the gold selling […]

Spotify: Helping Or Hurting Independent Artists?

Spotify monster

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  A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of […]

This Royalty Check Look Familiar?

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This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

Derek Sivers, founder of CD Baby

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In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

Rant – The Music Business Is Not A Business.

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Many years ago, back when I had a big team of managers, lawyers, agents and the rest… One person stood out to me above all of them. He was the 18 year old intern of my manager at the time. This kid was crazy smart. He was promoting major events with artists like the Black […]

Win One of 10 Free Passes to the Virtual Music Conference ($47 value).

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This should be fun… I’ve got 10 free passes to the Virtual Music Conference, at which I’m going to be a speaker. It takes place this coming week Feb 26 – 28 and It will consist of 3 days of live high-level music industry networking, education, live artist showcases, business development and more! Everything takes […]

10 Ways You Can Make More Profit Per Fan – (Part 2)

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Okay, first things first… This post is about two weeks overdue. My apologies there. Secondly, if you have not yet read Part 1 in the “How To Make More Money For Each Album Sold”, please do so before proceeding. You can find it here. Alrighty then. With that out of the way… In the recent […]

A Music Business Plan For The Independent Musician

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Recently I was going through my stats for the Music Marketing Manifesto blog and saw something really depressing under “search engine terms”. Take a look at a query that brought someone to my site… Dude! How much does that suck? As musicians we all dread that potential “end of the line”, where (God forbid), we […]

Sell Your Music On Itunes

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It’s no secret that itunes has single handedly forced the record store into extinction. Therefore, if you’re a musician it goes with out saying that you you’re going to want to sell your music on itunes and get access to their enormous international audience. Fortunately this is not difficult to do. In fact any independent […]

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