My New Favorite Facebook Advertising “Hack”

Posted on December 5th, 2016   Comments:

As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Facebook Lead Ads – Game Changer?

Facebook Lead Ads

Posted on June 29th, 2015   Comments:

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

How To Schedule Facebook Posts And Twitter Tweets For Free

Posted on May 24th, 2015   Comments:

In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]

Is Your Facebook Page Worthless?

Posted on February 23rd, 2014   Comments:

If you’ve been around since the heyday of Myspace then you no doubt remember what it felt like when the bottom dropped out and all those “friends” were suddenly worthless. Is the same thing about to happen to your Facebook page? Has it already? Watch this video to find out how a few recent changes […]

How To Clone Your Fans With Facebook’s Lookalike Audiences

Posted on May 13th, 2013   Comments:

Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled […]

Part 3 – How To Get A Ton Of Facebook “Likes” Fast

Posted on March 29th, 2011   Comments:

Okay, sorry this final post in the Facebook series took so long. I just returned to Los Angeles from New Zealand and it’s been a whirlwind of a week. Anyhoo, before I share with you a number of valuable things I learned about the efficacy of Facebook Advertising, I need to give a quick bit […]

How To Get A Ton Of Facebook “Likes” Fast – Part 2

Posted on March 9th, 2011   Comments:

It’s been about a week now since this little Facebook experiment began and in that time I have been able to attract over 3300 likes to my new Music Marketing Manifesto Facebook page. I learned a lot form this experiment. So much in fact that I’m going to need to break the results up into […]

How To Get A Ton Of Facebook “Likes” Fast – Part 1

Posted on March 2nd, 2011   Comments:

Okay, this is gonna be fun… While I technically created a Facebook page for Music Marketing Manifesto a few months ago, it’s really just been sitting there gathering dust until just a few days ago. With Facebook becoming increasingly relevant in the world of marketing (Understatement of the year), I thought I should do a […]

Music Promotion And The New Facebook Changes

Posted on February 13th, 2011   Comments:

Facebook has recently announced that they will be making some  “major changes” to their “pages”. The stated goal is to make the pages look and function more like a Facebook profile. Here are the changes you can expect to see on your fan page. 1. Photo strip above the Wall (with the most recent photos […]